Our Company
We manage the online marketing and web visibility for over 15,000 professional firms. Recognized three years in a row as one of America’s Fastest-Growing Private Companies by Inc. Magazine, ProSites is the premier online marketing solutions for doctors, dentists and financial professionals nationwide – think of us as a next generation ad agency with 15,000+ clients.
Working at ProSites
The people at ProSites are passionate about their work and are driven by innovation. Each and every day we strive for excellence. Our work environment is equal parts casual and professional. We’re serious about our business and delivering the best service to our members, but we also make it a priority to keep things fun and exciting. Join the ProSites team, where innovation is the goal, hard work is expected, and creativity is rewarded.
The Role
Reports To: Chief Marketing Officer
Position Summary
We're looking for someone with the ability balance thinking strategically with the need to execute campaigns with precision. This person will work on the Demand Generation team and be responsible for all aspects of lead management operations including our marketing automation platform, its integration with our CRM (salesforce.com), as well as improving our email communication and landing page conversions by testing and optimizing campaigns to drive engagement, retention, and reactivation of prospects and customers.
The role will support and enhance ProSites' marketing efforts by focusing on the processes, platforms, and tools that enable efficient and effective marketing activities. The manager will improve and refine existing marketing automation infrastructure and processes, paying close attention to the end-to-end lead maturation process. The manager will also be responsible for developing metrics to measure marketing effectiveness. The manager will work closely with the marketing and sales teams to support execution of a wide range of campaigns for different markets and target customers.
Essential Duties and Responsibilities
- Be a world-class expert in using marketing automation for sophisticated lead management, sales insight, and pipeline analytics
- Oversee ongoing development & management of our marketing technology “stack” functionality
- Report on quantitative and qualitative information from a variety of systems and resources for a consolidated view of the business; ensure the level of data integration between such systems are accurate and fully functioning
- Use marketing automation to manage all segmentation, testing and creative versioning to accurately target customers for each email campaign; perform A/B testing on multiple campaigns to continually improve performance
- Continually analyze performance of campaigns and deliver reporting and analytics that show how marketing programs impact revenue; define and track key metrics, develop dashboards, deliver ad-hoc analyses as needed
- Manage existing processes through measurement systems and identify opportunities to systematically improve quality, speed, capacity and efficiency
- Collect best industry practices on marketing automation and demand generation and adapt to support ProSite’s needs
- Provide training and guidance to adjacent departments, such as Sales and Customer Care, as it relates to sales and marketing technology
- Provide marketing support for a wide range of programs including events, targeted campaigns, newsletters and community outreach
Position Requirements
- Minimum five years in demand generation, marketing automation or marketing programs with increasing responsibility; software-as-a-service marketing experience preferred
- Advanced understanding of Salesforce.com and Marketo, Google Analytics and other major business insight and analytics tools
- A solid understanding of B2B marketing programs with proven ability to capture business needs and translate them into technical specifications. Ability to understand how strategic objectives translate into market-specific programs
- Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management, lead scoring, and nurturing
- Ability to turn data into marketing intelligence and action-oriented analysis; focused on driving business results
- Proven initiative with the ability to manage competing priorities and define own workload while meeting deadlines
- Demonstrated experience is thriving in a fast-paced, marketing and sales-driven environment with accelerated sales cycles
- Innovative and out of the box thinker. Applies creative approaches to marketing, as well as finds solutions to challenging situations
- Reacts quickly and decisively; prone to action. Guided by solid business instincts, strong ethics and sound business judgment
- Bachelor’s Degree from top school; MBA strongly preferred
Candidate Profile
In order to calibrate potential candidates accurately, we will measure their profiles against this agreed upon 'acid test.' These attributes should be apparent from their biography and/or resume.
SKILLS AND CAREER EXPERIENCE MUST HAVES
LIKELY CURRENT ROLE: Today, they will either be a Senior Manager or Manager of Marketing Operations or Demand Generation (e.g. Demand Marketing, Campaign Marketing, etc.) at a public company or high-growth, private company reporting to a Senior Director, Vice-President or CMO.
LIKELY EARLY TO MID CAREER: We will look for sustained career progression and stability, with solid experience in marketing operations or demand generation at well-run software/SaaS organizations. In particular, this candidate will have demonstrated success partnering with metrics-driven demand generation functions in a fast-growth (20%+ growth YOY), B2B software/SaaS company and or organization.
DOMAIN AND INDUSTRY KNOWLEDGE: We will seek talent from the enterprise and SMB software industry. Experience in SaaS, cloud and or technology enabled, recurring revenue business services a plus. Specific knowledge and experience in dental, medical and/or financial services is a plus and not necessary.
DEMAND GENERATION EXPERTISE: The finalist will have held a similar position with a high caliber, high volume, multi-channel marketing organization which generated 1,000+ B2B leads/quarter for a commercial or enterprise sales organization. They are highly proficient in database, CRM and marketing automation marketing and have experience implementing behavioral targeting, lead nurturing and scoring campaigns across multiple channels.
ANALYTICAL MARKETING LEADERSHIP: This candidate must be able to balance the strategic and tactical. They are experienced in analyzing data in order to identify the relevant targets, design and implement segment-specific campaigns, and allocate resources to achieve the highest ROI. Further, they are well-versed in designing and optimizing an efficient marketing automation stack.
DIGITAL MARKETING EXPERIENCE: This candidate possesses deep expertise in utilizing the latest digital marketing techniques including SEO, paid search, email marketing, social media, as well as predictive analytics.
Location
This role is office-based in our Temecula, CA or Burlington, VT (available for telecommuting).
Benefits include:
- Excellent compensation and benefits package
- Generous vacation and paid holidays
- Medical, dental, life, and vision plans
- 401(k) plan
- Casual dress and frequent team building events
Interested in applying? Send your resume to careers@prosites.com and put Manager, Digital Marketing Operations in the subject line.