Senior Manager, Demand Generation

Our Company

We manage the online marketing and web visibility for over 15,000 professional firms. Recognized three years in a row as one of America’s Fastest-Growing Private Companies by Inc. Magazine, ProSites is the premier online marketing solutions for doctors, dentists and financial professionals nationwide – think of us as a next generation ad agency with 15,000+ clients.

Working at ProSites

The people at ProSites are passionate about their work and are driven by innovation. Each and every day we strive for excellence. Our work environment is equal parts casual and professional. We’re serious about our business and delivering the best service to our members, but we also make it a priority to keep things fun and exciting. Join the ProSites team, where innovation is the goal, hard work is expected, and creativity is rewarded.

Position Summary

As the Senior Manager of Demand Generation, you will be accountable for the strategy, development, and execution of demand generation programs to drive awareness and demand for the company’s products and services. Through online and offline campaigns, you will directly impact the company’s revenue goals. You will work closely with our sales executives, sales operations, corporate marketing, and product teams in the development of the company’s customer acquisition and retention strategies.

Essential Duties and Responsibilities

• Develop, execute and analyze demand generation campaigns and promotions across a wide spectrum of acquisition and upsell channels to deliver revenue at or above monthly targets
• Research and present recommendations for direct response marketing programs including, but not limited to: email campaigns, webinars, PPC, SEO, content syndication, and online events
• Support the development of content required for campaign deliverables (white papers, success stories, Web pages, etc.) through internal and/or agency resources
• Deliver world-class reporting and analytics that show how marketing programs impact revenue; define and track key metrics, develop dashboards, deliver ad-hoc analyses as needed
• Drive A/B testing and optimization into all aspects of our marketing
• Provide recommendations for marketing strategy and tactics based on testing and analysis
• Work with sales and sales operations to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement
• Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices

Position Requirements

• Demonstrated track record of success directly managing demand generation campaigns with hands-on experience optimizing websites for conversion of inbound traffic
• Clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and recommend changes
• Advanced, hands-on use of Salesforce.com, Marketo, and Google Analytics
• Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management, marketing automation and demand generation with focus on success of impact/revenue
• Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth
• Advanced knowledge of lead scoring and lead nurturing best practices
• World class analytical and quantitative skills
• Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
• Ability to turn data into marketing intelligence and action-oriented analysis
• Ability to think critically and communicate complex information
• Strong communication and writing skills
• Minimum five years in demand generation or marketing operations roles, software-as-a-service marketing experience preferred
• Bachelor’s degree from top school in Marketing, Economics, Math, Science, Statistics or related field; MBA strongly preferred

Physical/Mental Requirements for the Job:

• Prolonged periods of seating
• May be requested to work overtime and weekends if deemed necessary
• Must be able to lift at least 20 pounds
• Certain management positions might be required to occasional travel

Location

This role can be based in Burlington, VT or Temecula, CA.

Benefits include:

• Excellent compensation and benefits package
• Generous vacation and paid holidays
• Medical, dental, life, and vision plans
• 401(k) plan
• Casual dress and frequent team building events

Interested in applying? Send your resume to careers@prosites.com and put Senior Manager, Demand Generation in the subject line.

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