Having an integrated branding strategy does much more than display a consistent look and feel. Marketing for dentists is a long term process. It can take months, even years, for a patient to decide to switch dental practices. Establishing a cohesive brand for your practice (both online and off) can help you build trust and communicate your professionalism to prospective patients.
Having a consistent, memorable brand is the key to being chosen by a prospective patient over another competitor.
Practice Branding Packages
ProSites teamed up with SmartPractice to bring you a wide range of practice marketing materials, designed to match the look and feel of your website. These include:
- Appointment cards
- Birthday cards
- Business Cards
- Patient History Forms
- Recall Cards
- Sign-in Forms
- Sticker Appointment Cards
- Thank You Cards
Dental Practice Marketing: Branding is Key!
The most important strategic element in growing your dental practice is keeping a consistent, memorable brand visible to prospects so they become more likely to switch to you when the time comes. By creating a consistent design aesthetic between your website, social media pages, and offline marketing materials, you make it easier for prospects and patients alike to connect your brand to your practice. Over time it becomes more than an aesthetic, it becomes a symbol of your service quality and professionalism. This inspires loyalty in patients and confidence in prospects.
By keeping your brand consistent and visible on your marketing materials, you’re more likely to be thought of when a prospect finally decides to make a change.