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Effective Patient
Communications

How to utilize various communication channels to effectively reach your patients.

Text Messages

Benefits

  • Easy for patients to confirm appointments at their convenience
  • Preferred by most patients

Drawbacks

  • Limited amount of content

Best used for

  • Confirmations and reminders
  • Review requests
  • Filling last minute appointments

Email

Benefits

  • Room for more content and branding
  • Ability to link to your website's appointment request forms

Drawbacks

  • Lower open rates
  • Easy to get lost in the mix
  • May not be read right away

Best used for

  • Practice marketing
  • Appointment reminders and confirmations
  • Birthday greetings

Direct Mail

Benefits

  • Catch attention
  • Staying power - patients can hang on fridge or leave on counter

Drawbacks

  • Cost
  • Difficult to track engagement

Best used for

  • Patient retention
  • Recalls and reminders
  • Announcements
  • Holiday cards

Social Media

Benefits

  • Wealth of data
  • Ability to showcase reviews
  • Create a community
  • Build trust and transparency

Drawbacks

  • Requires frequent attention
  • Must be well-versed in technology

Best used for

  • Responding to reviews
  • Demonstrating attentiveness
  • Collecting info via polls and surveys

To learn more about how ProSites' Practice Mojo Solutions can help you attract, engage and retain patients, call (888) 932-3644

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