Top 10 Trends and Recommendations for Dentistry and Marketing in 2017

Whether your practice began long ago with ink on paper or recently with electronic documentation, you have likely experienced major shifts in the way you do business. The one thing you can count on though, is things change.

Over the past 10 years, every industry has been forced to evolve, thanks to the proliferation of social media, mobile devices, and the number of people who have constant Internet access. We explored these major shifts to develop a list of 10 trends continuing into 2017, as well as recommendations to keep your practice prepared for them.


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The State of Dental Practice Marketing Benchmark Report

Ever wonder how your practice's marketing habits compare to that of your peers? Did you know that the most commonly used marketing methods include word of mouth, a practice website, and social media? And, over 51% of dentists anticipate an increase in their marketing budget in the next three years?

Download this report which reveals how dentists are:

  • Marketing their practice
  • Allocating their budgets
  • Managing their marketing efforts
  • And more!


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A Dentist’s Guide to Getting More Profitable Patients with Google AdWords

Advertising puts your dental practice out there, but choosing where, how, and to whom to advertise makes the difference in getting a good return on your investment. Pay-per-click advertising enables you to market your practice to a specific audience in your area, while you only pay for those who click your ad to visit your website.

Download this whitepaper to learn about:

  • The basics of pay-per-click advertising
  • The anatomy of creating a perfect ad
  • What to avoid in pay-per-click ads
  • And more!

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Running a Dental Practice in the Age of Social Media

People use social networks to ask their friends and family for trusted recommendations – such as a post that asks “does anyone recommend a good dentist?” By being present on social media, your patients can tag your practice in their comments and make it easy for prospective patients to learn more about you.

Find out how to utilize the power of social media to gain more referrals and stay engaged with your patients.
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10 Best Practices for Creating Great Dental Websites

Many dentists want to improve their web presence, but the process of going about it can be overwhelming. Not to worry. We’ve identified the Top 10 Best Practices for making your website your best marketing tool in this easy-to-understand whitepaper.

Discover in-depth tips and ideas to get a site that wins new patients.
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The Definitive Guide to Online Marketing for Dentists

Everything you need to know about marketing your dental practice.

Why should patients select you over another dentist? Is it your area(s) of expertise? Years in the field? Overall patient experience? While all of these components factor into a patient’s choice of practitioner, it ultimately comes down to perception and how you’ve marketed your practice. This easy-to-follow resource breaks down key factors in website creation, search engine optimization, pay-per-click, and social media.

Learn how to build a successful web presence for your practice.
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Local Search and How It’s Affecting Your Practice

A professional’s guide to understanding local search engine optimization (SEO).

Have you wondered how you can get noticed by more people searching for a dentist online? Local search is one of the most important factors in helping your practice get in front of these potential new patients.

Learn how to improve your visibility and get found by prospective patients.
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The ABC’s of Search Engine Optimization (SEO)

Learn the key terms used in the world of search engine optimization.

SEO is key to getting your practice noticed by prospective patients. But, before you simply hire a SEO company, it’s important to learn the basic terms so you can make a more informed decision.

Download now to find out the key terms and definitions used in SEO.
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The Dentist’s Guide to Blogging

Learn where to start, what to write, and how to get max visibility.

Blogs can help your website’s rankings and boost your SEO – but getting started can be tough. Learn the basics of creating a blog for your practice and get tips on how to optimize your posts. Plus, access a bank of unique blog post ideas!

Get the guide to discover key ways to make your practice’s blog a success.
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Boost Your Website’s Rankings

Discover how backlinks can help your website’s SEO.

You must regularly update your website to boost – or simply maintain - your ranking on search engines. Backlinks are a key in boosting your SEO, and this whitepaper dives into what they are, how to utilize them, and where to build them.

Discover how to build your backlink library for better rankings.
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