Pay Per Click
Pay Per Click (PPC) advertising enables medical and dental practice owners to drive immediate traffic to their website. More importantly, doctors and dentists can target patients seeking specific high-value services through optimized PPC campaigns. PPC campaigns are a type of Internet marketing that uses short, strategically crafted sponsored links to drive visitors to your website. You only pay when a user clicks on your ad, thus the term pay-per-click. PPC ads are displayed at the top or sides of the search engine results page.
While the results of PPC campaigns can be seen almost immediately, understanding the methodology used to run a successful PPC campaign (i.e., keyword selection, ad copy, ad groups, bid amounts, conversion tracking, etc.) takes years of experience and training. That's where ProSites comes in. Our PPC team is comprised of trained experts that know how to place your ads in front of the right Internet users while maximizing your ROI.
Making Your Money Work for You
When executed correctly, PPC advertising has one of the highest returns on investment (ROI). To heighten your ROI, we first interview a representative from your practice and offer insight into the available marketing avenues, and discuss what each has to offer. A key concept to remember when choosing where to run your PPC campaigns is “Who are you trying to reach?“ ProSites manages your campaign working with multiple major search engines and social media sites that could market the services you offer, but ultimately you decide which social media sites or search engines you want your ads to run in.
In managing your PPC advertising campaigns, we perform extensive research studying the keywords that you want to be found for, comparing those to what people are actually searching for, and assessing how your competitors are marketing their practice. It's also important to understand what words are most effective for your geographical area.
The following is a breakdown of some of the marketing services we utilize:
Search Engine PPC avenues:
- Google Adwords
- Yahoo Sponsored Search
- Microsoft adCenter (Bing PPC)
Social Media PPC avenues:
- Online Publications
- Video Advertising
Location, Location, Location
At ProSites, our PPC advertising team ensures that your campaigns are being optimized and promoted in the specific locations you want to target. The beauty of PPC campaigns is that they guarantee ad placement in the exact town(s) that you want your ad to show up in. You don't have to pay for Internet users 4,000 miles away to see your ads. Only your preselected geographic radius will be marketed to. The more targeted your online marketing is, the more leads your campaigns will generate.
The PPC Advertising Advantage
A successful pay per click advertising campaign must work as a well-oiled machine, performing numerous functions at once. We build our campaigns to:
- Organize keywords into associated groups
- Develop landing pages that answer the Internet user's search query
- Coordinate the ad's text with the keywords being searched
- Pay careful attention to statistics of past and current keyword search data
- Ensure better performance through campaign optimization
An advantage of PPC is that sites can reach the top of the search results within minutes of campaign launch. For maximum visibility, search engine optimization (SEO) and PPC campaigns can be implemented side-by-side.