Paid Ads Specialist

Our Company

We manage the online marketing and web visibility for over 15,000 professional firms. Recognized three years in a row as one of America’s Fastest-Growing Private Companies by Inc. Magazine, ProSites is the premier online marketing solutions for doctors, dentists and financial professionals nationwide – think of us as a next generation ad agency with 15,000+ clients.

Working at ProSites

The people at ProSites are passionate about their work and are driven by innovation. Each and every day we strive for excellence. Our work environment is equal parts casual and professional. We’re serious about our business and delivering the best service to our members, but we also make it a priority to keep things fun and exciting. Join the ProSites team, where innovation is the goal, hard work is expected, and creativity is rewarded.

Job Summary

We’re looking for a results-driven Paid Ads Specialist with a focus on data analysis and paid search. Our ideal candidate will be immersed in PPC, and proactively identify paid media opportunities on a micro and macro level. We need a skilled individual to drive results, consistently improve product and process, while staying up to date on the latest digital advertising trends and best practices.

Responsibilities

• Track, measure, optimize and report performance of paid ad campaigns
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
• Identify opportunities for efficiencies in process (i.e. automation, software, tools)
• Develop keyword research, keyword lists, and keyword bucketing
• Manage a high volume of paid media budgets
• Develop, analyze and optimize keyword ad copy and landing pages
• Perform A/B testing with the intent of improving impression share, quality score and CPL
• Monitor and assess competitor activity and keyword ranking performance
• Collaborate with management team to develop strategies for at-risk accounts
• Follow and stay on top of industry best practices from Google, Yahoo!, Bing, Facebook, etc.
• Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities

Qualifications

• 3-5 years’ experience in paid search
• Google Analytics certified
• GoogleAds certified
• BingAds certified
• Microsoft Office proficient
• Salesforce proficient
• Experience in GoogleAd Manager (MCC)
• Understanding of direct response and interactive marketing best practices
• Ability to work both independently and in a team environment
• Professional and personal integrity
• Excellent verbal and written communication skills
• Strategic thinker with strong analytical skills

Preferred:

• Previously worked at a digital marketing agency
• Yahoo! Gemini experience
• Facebook & LinkedIn advertising experience
• CSS/HTML experience for landing page development
• Knowledge and experience using online bid management platforms
• Excellent copywriting and proofreading skills

Physical/Mental Requirements for the Job:

• Prolonged periods of seating
• May be requested to work overtime and weekends if deemed necessary
• Must be able to lift at least 20 pounds
• Certain management positions might be required to occasional travel

Location

This is a full-time, office-based position in our Temecula, CA or Burlington, VT offices.

Benefits include:

• Excellent compensation and benefits package
• Generous vacation and paid holidays
• Medical, dental, life, and vision plans
• 401(k) plan
• Casual dress and frequent team building events

Interested in applying? Send your resume to careers@prosites.com and put Paid Ads Specialist in the subject line.