How Dentists Can Find Content Topic Ideas from Reddit

Are you in charge of writing posts on your dental practice’s social media? What about blog posts? If you’ve ever been tasked with creating content for your practice on a consistent basis, then you know it can become increasingly difficult to come up with topic ideas. However, did you know that you can leverage social media to help you find topics to write about?

People are increasingly asking questions on social media about their oral health. And while it’s difficult to find some of these questions on Facebook or Twitter, social media forums like Reddit make it possible to find a collection of these questions in their forums (subreddits).

Reddit users (redditors) use the platform for both entertainment and a resource to find answers to any question they can think of – including questions about oral health and dentistry. The posts have themes around procedures, pain, and advice on care after a procedure.

There are a few ways you can utilize this information for your dental practice marketing strategy:

1. Copy the question verbatim and answer it on your social media pages
2. Write blog posts answering a specific question OR collect a couple of questions with a common theme and write about them
3. Comment within the forum itself, but be cognizant of the rules (usually found within a right-hand column) to avoid getting banned from the subreddit. You can contact the moderators to get a badge (flair) on your user profile that designates you as a professional.

To help you get started, below are some examples of actual questions asked by Reddit users in r/dentistry. Use these ideas for what you write or post about on social media the next time you get writer’s block!

Questions about symptoms:

1. I get pain in cheek when eating anything remotely sweet, and I’ve had mild, dry mouth for the past 2 weeks. What can I do to resolve this?
2. I have a gap in between my upper front teeth. What can I do to fix it?
3. I have an unpleasant taste around the socket of an extracted tooth. Is that a sign of an infection?
4. What are causes of bone loss at an early age, and what can I do prevent it?
5. Is a deep cleaning really necessary?

Questions about treatments and procedures:

1. I’m starting the process tomorrow of an implant. My issue: I have a cold (day 2). Should I reschedule? I want this to go as perfectly as I can possibly make it.
2. Is it safe to do a temporary crown on Wednesday next week and 2 wisdom tooth extractions the day after (Thursday)?
3. How long does it take to just fit in a temporary crown and a permanent crown?
4. My dentist now says that I have a cavity! They also said I should have it crowned immediately. Like, within days. Is that true!?

Questions about after-procedure care:

1. Is it normal to see gum recession after a bone graft?
2. How long until I can eat hard food with a new crown?
3. I’m in excruciating pain day after getting a filling. What should I do?
4. What is the correlation between overall dental health and toothpaste used?

Note: posts have been edited for grammar and/or clarity.

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