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October 2012

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Website Design

Keeping Traffic Up During the Holiday Season

It’s doubtful that your patients’ holiday wish lists contain glaucoma surgery or root canal therapy, and while either procedure may be necessary, they are probably the furthest things from their minds this holiday season.

As with any industry, the healthcare professions experience an ebb and flow, which is more ebb than flow during this time of the year; but relax and allow us to guide you through this holiday season with some effective marketing strategies.

During a slower season, you can capitalize on this opportunity to effectively market your practice.  Whether your patients are considering health related services during the season or not, offering a deal they can’t pass up is a sure way to keep your traffic booming. 

Practice Marketing

Interactive Tools to Capture New Leads

People choose providers they trust. So, how do you build trust with prospective patients before they ever contact your practice? The answer is relatively simple. Providing interactive features on your website helps patients feel better connected to you and your practice; it shows them that you care and are interested in providing a solution for their needs.

With our (free) new interactive patient surveys, we’ve made it easy for you to capture more leads through your website and ultimately convert them into your new patients. These include:

• Smile Analysis (Dental)
• Ocular Health Analysis (Ophthalmology and  Optometry)
• Body Analysis (Plastic Surgery)

These unique lead generation features enable you to create personalized recommendations for prospective patients based upon an honest assessment of their smile, body image, or visual ailments (depending on your type of practice). Through a fully-customizable set of simple Yes/No style questions, patients have the advantage of completing the survey in the privacy of their own home; making it easier for them to provide honest answers about their image.

When visitors submit the survey on your website, their answers and contact information are sent to your specified email address, making it easy for your team to contact them with tailored recommendations for their needs and encourage them to schedule an appointment.

Interactive features such as these are designed to help you successfully connect with both current and prospective patients online, and ultimately generate new appointment requests. Take a moment to check out our fully-customizable patient surveys by logging into your website at

Don’t have a ProSites website yet? Sign-up for a free 14-day trial to explore the various interactive features you receive with a ProSites website, or call (888) 932-3644 for a free consultation. 

Practice Marketing

Building Your Unified Brand Image

Creating a strong brand image is one of the key components needed to effectively market your practice. Not only can it help further distinguish your practice from the competition, but it also helps current and prospective patients easily and instantly identify your practice.

At ProSites, we’ve teamed up with fellow industry-leader SmartPractice, to provide coordinated identity packages for dental practices. Through this new alliance, we’ve licensed over a dozen of our top dental website design themes to SmartPractice, so you can now easily order a wide-range of practice marketing materials that match the look your ProSites website.

These options can be customized with your personal message and include:

Appointment Reminder Postcards Recall Postcards
• Sticker Appointment Cards • Welcome Cards
• Business Cards • Letterhead
• Envelopes • Thank You Cards
• Birthday Cards • Patient History Forms
• Sign-In Forms • Vinyl Supply Bags
• Magnets • And more…

To view the current styles available, visit

Search Marketing

Target Your Local Market – Free Whitepaper

Allocating precious marketing funds is one of the most challenging tasks for business owners, especially in today’s economy.  With numerous marketing channels including: banner ads, direct mail, print advertising, pay-per-click, search engine optimization, and so on, how do you decide where to start?  The answer is simple… think local.

Since millions of prospective patients search for services based on location, it’s critical that you market your practice accordingly.  With 83% of households using Internet search to find local businesses, local search marketing is one of the most powerful ways you can reach new patients online.

Local search marketing involves “claiming your listing” within the major online business directories (e.g., Google Plus, Bing Local, Yahoo! Local, Citysearch, Yelp, etc.).  Claiming (and optimizing) your business listings will not only provide searchers with more information about your practice, but can also get you better rankings within the search engines.  Google, for example, often includes their maps/business listings right on the first page.

Numerous benefits stem from claiming your listings within online directories, and we’ve highlighted a few of them below:

• Deliver Accurate Information – You can ensure prospective patients find up-to-date information about your practice such as contact information, office hours, services you offer, website address, and more.

• Increase Patient Reviews – People choose businesses they trust. By encouraging patients to leave positive reviews on your local business listing pages, you can build credibility and trust among prospective patients.

• Improved Online Visibility – When location is referenced within a search query, search engines often place local business listings at or near the top of results pages, therefore increasing your chances of being found by prospective patients in your area.

• Drive More Traffic to Your Website – Including a link to your website within your local business listings not only builds more backlinks (which boosts SEO) but also encourages prospective patients to visit your website to learn more. Thus, you will drive more targeted, qualified traffic to your website and ideally generate more new patient appointments.

Bottom line: Local search marketing reaches millions of Internet users monthly which could translate into hundreds of new patients for your practice. It’s never too early to start reaching your local online audience. So, what are you waiting for?

Want to learn more? Download a FREE copy of our Local Search Marketing Whitepaper today! Or, call us at (888) 932-3644 to learn how ProSites can help you reach your local online audience.

Website Design

Is it Time to Refresh Your Website Design?

All things evolve over time, and website design trends are no exception. As user preferences change and new technologies emerge, it is inevitable that your website design will need to be updated from time to time.

Even those that were once the most striking websites will eventually need to be refreshed, as styles may become more “common” or simply outdated. In maintaining a professional, high-quality website, it’s important to have a contemporary design while providing user-friendly, simplified navigation. This includes easy-to-read content (using headers, sub-headers, and bullet points when appropriate), clean fonts, cohesive colors, and fast page-loading times. 

Periodically updating your website design can deliver significant advantages:

Conveys the message that your practice is up-to-date. Whereas an outdated website may subconsciously lead patients to believe your practice and techniques are also out of date, maintaining a fresh website can show patients you care about keeping all aspects of your practice cutting-edge.

• Gives you just one more reason to promote your website. When you change your website design, make it known! Encouraging patients to check out your new design is a great way to drive more traffic to your website and further impress your patients.

• Appeals to a broader audience. Everyone enjoys a great looking website. A modern design helps capture the attention of all of your website visitors, regardless of age.

At ProSites, we are committed to providing you with the latest, trend-setting website designs for your practice. All of our doctors receive free, unlimited access to our ever-growing style library, where we frequently add brand new website designs that set the industry standard for excellence.

Using our “point & click” website editor, you can change the entire look of your website within seconds. While many may think that you labored tirelessly for months designing a new website, you can sit back with satisfaction, knowing you updated your design instantly (without spending a dime!).

Impress your patients with an updated look to your website! Be sure to log-in to your ProSites website from time to time and check out the various new site designs we have added to our style library.

Practice Marketing

Patient Education – New Dental Content!

It’s no secret that your website is a powerful marketing tool for your practice. In addition to an outstanding design, content is one of the most important aspects of an effective website. By providing valuable, high-quality content, you can showcase your expertise, improve your website’s performance, and ultimately encourage more prospective patients to schedule an appointment with your practice.

One of the greatest advantages of being a ProSites member is that you gain access to our ever-growing library of customizable, patient-focused content. Over the past few months, we’ve added more than one hundred, professionally written pages of dental content covering a wide range of topics, such as:

• Cleanings & Prevention • Periodontics
• Cosmetic Dentistry • Endodontics
• Periodontal Disease • Dental Anxiety and Fear
• Restorations • Sedation Dentistry
• Orthodontics • Laser Dentistry
• Prosthodontics • Dental Emergencies
• Oral & Maxillofacial Surgery • Pediatric Dentistry
• Surgical Instructions • and more…

Periodically updating and adding fresh content to your website can deliver numerous benefits. Your viewers will appreciate the relevant, up-to-date information that your website provides, and it can also boost your website’s optimization for increased rankings on the search engines.

Have ideas or requests for new patient-education content? We’d love to hear your suggestions! Please email your suggestions to

To explore the new pages of dental content, log-in to your ProSites website and click the “Edit” icon for your Procedures (services) page.  The full list of content options are shown towards the bottom of the edit page.

*Please note: ProSites content is protected under U.S. and International copyright laws and is available exclusively to ProSites members.

Company News

New Website and Blog Launched!

New website.  New blog.  New services.  New insights.  Can you see a pattern here?  Yep, there’s a lot of “new” going on at ProSites.

Take a Look Around

With a total website redesign, new videos, and easier contact channels, you’ll find improvements to just about every aspect of our website (including our buzzworthy, new blog).  So poke around and check out what’s happening.

Our blog provides the latest news about Internet marketing strategies, newly released website features and upgrades, and other late-breaking topics.

While You’re Here… Explore our progress.

• Subscribe to Our Blog

• Download our free whitepaper about Keeping Your Traffic Up During the Holiday Season

• Take our Free 14-day Trial

• Call Us at (888) 932-3644 to learn more about our products and services

We’ve got a lot of exciting things planned for the months ahead, so we encourage you to come back often!

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