Allocating precious marketing funds is one of the most challenging tasks for business owners, especially in today’s economy. With numerous marketing channels including: banner ads, direct mail, print advertising, pay-per-click, search engine optimization, and so on, how do you decide where to start? The answer is simple… think local.
Since millions of prospective patients search for services based on location, it’s critical that you market your practice accordingly. With 83% of households using Internet search to find local businesses, local search marketing is one of the most powerful ways you can reach new patients online.
Local search marketing involves “claiming your listing” within the major online business directories (e.g., Google Plus, Bing Local, Yahoo! Local, Citysearch, Yelp, etc.). Claiming (and optimizing) your business listings will not only provide searchers with more information about your practice, but can also get you better rankings within the search engines. Google, for example, often includes their maps/business listings right on the first page.
Numerous benefits stem from claiming your listings within online directories, and we’ve highlighted a few of them below:
• Deliver Accurate Information – You can ensure prospective patients find up-to-date information about your practice such as contact information, office hours, services you offer, website address, and more.
• Increase Patient Reviews – People choose businesses they trust. By encouraging patients to leave positive reviews on your local business listing pages, you can build credibility and trust among prospective patients.
• Improved Online Visibility – When location is referenced within a search query, search engines often place local business listings at or near the top of results pages, therefore increasing your chances of being found by prospective patients in your area.
• Drive More Traffic to Your Website – Including a link to your website within your local business listings not only builds more backlinks (which boosts SEO) but also encourages prospective patients to visit your website to learn more. Thus, you will drive more targeted, qualified traffic to your website and ideally generate more new patient appointments.
Bottom line: Local search marketing reaches millions of Internet users monthly which could translate into hundreds of new patients for your practice. It’s never too early to start reaching your local online audience. So, what are you waiting for?
Want to learn more? Download a FREE copy of our Local Search Marketing Whitepaper today! Or, call us at (888) 932-3644 to learn how ProSites can help you reach your local online audience.