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December 2012

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Social Media

How to Generate More Likes on Facebook

The advantages of having a practice Facebook page are many, namely for those practices actively utilizing the network to communicate and interact with their patients. Seeing that approximately 1 in every 13 people have a Facebook account, and over half of these people are logged in to Facebook on any given day, Facebook is an extremely powerful social network that you can utilize to drive practice growth.

One of the strategic ways to reach more prospective patients is to acquire more “Likes” within the social network. The more “Likes” your page has, the better chance your practice will become visible to these individuals’ network of followers, increasing your exposure to new, prospective patients in your area.

Now the question remains, how do you get Facebook users to follow your page? Use these ideas below to start generating more “Likes” on Facebook and increase your exposure on this incredibly powerful social network.

1. Create a vanity URL for your Facebook page. Rather than directing patients to a long, complex URL, a vanity URL makes it easier for patients to immediately find your page on Facebook (e.g. www.facebook.com/yourpracticename). To create a Facebook vanity URL, click here (you must be logged-in to Facebook to access this page).  

2. Add the “Like” button to your practice website with a link to your Facebook page. This helps visitors easily access your Facebook page, increasing your chances of them “liking” your practice. At a minimum, include the “Like” button on your Welcome Page and Contact Us page. 

3. Add a Facebook icon that links to your page in your emails. For example, if your practice uses email to communicate with patients or emails appointment reminders, this is a great way to promote your page to your target audience.

4. Incorporate the famous “Like Us on Facebook” phrase on practice materials. Spread the word to patients that you’re on Facebook by making it known on practice advertisements, sign-in sheets, and appointment reminder post cards.

5. Offer an incentive for “Liking” your page. People respond to incentives, so offering a special on a service for those who “Like” your page will absolutely help you gain more followers. Consider running a promotion, such as offering a discount on a service, for those who “Like” your page.

6. Announce your new Facebook page via email. Send an email blast to all current patients, inviting them to join your Facebook community for new information about your practice.

7. Make your posts interactive. People love to share their opinions and feedback. Better engage your online audience by asking questions or posting surveys on a regular basis.

8. Highlight your Facebook page on a placard at your practice’s front desk. As patients sign-in to their appointment, they’ll undoubtedly see that your practice is on Facebook. Add some sugar to the spoon by offering a discount on their next service if they “Like” your page.

9. Post often.  An occasional post once a month quickly loses fans’ interest, but actively posting increases returning visitor interaction with your page. People are more likely to “like” your page if you are regularly providing them with valuable information.

10. Host a contest or raffle for Facebook fans only. For example, hold a “Like-gate” contest, in which Facebook “Likes” are the gateway to entering the contest, such as raffling off a free gadget or a significantly discounted service.

11. Create or purchase a beautiful cover photo. Your cover image is the first thing viewers notice on your Facebook page. A beautiful, eye-catching image will spark interest and increase engagement while also helping you convey a professional image of your practice.

12. Use the power of word of mouth. When chatting with patients, let them know that you’re on Facebook and ask them to “Like” your page. With over half a billion people accessing Facebook from their mobile device, most patients will be able to “Like” your page right then and there!

13. Include a link to your Facebook page on your practice blog posts. Having a blog can not only help increase your rankings on search engine results, but it’s a great way to keep patients informed and drive your visitors to your Facebook page.

14. Add a link to your Facebook page on your other social media accounts. Most people are on multiple social networks. In addition to including a link to your website, include a link to your Facebook page on other social media accounts that you have (e.g. LinkedIn, Google+, Pinterest, FourSquare, Instagram).

15. Run Facebook ads. Facebook can help you target your ads to reach your local audience and is a great way to spread the word about your practice and drive more visitors to your page.

There’s no better time than now to start capitalizing on the power of Facebook. To learn more about enhancing your presence on Facebook, contact one of our website consultants today at (888) 932-3644.

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Social Media

The Ultimate Social Media Guide to Google+

In late 2011, Google launched its own social network, to create a platform on which Internet users could connect with like-minded people, inspirational voices, or familiar brands.  As the platform has evolved over the past year, Google has integrated Google+ into nearly every aspect of the search engine, redefining its identity.  So, what makes Google+ a brilliant social network for business owners?

• Google+ Local allows you to manage and track patient reviews and edit business listing information.

• All activity on the social network is indexed by Google, the world’s largest search engine, which can help dramatically increase your visibility within Google search results.

• With Google+ you can group followers into “Circles” and share information only with the “Circles” you specify.  This feature is great for promotions you only want to offer to a “Current Patients” circle or a “Referred Friends” circle.

In addition to these advantageous features, studies indicate:

• Google search results are affected by social connections made on Google+.

• Businesses on Google+ that include a link to their website tend to have their site indexed very quickly (hint: this can help your ranking on Google search results).

• +1 links can potentially rank higher.

Click here to download The Ultimate Social Media Guide to Google+, part 3 of the 5 part series, and learn how to master this brilliant social network. Stay tuned for part 4 which will expose you to the photographic world of Instagram!

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Social Media

The Ultimate Social Media Guide to Pinterest

A picture is worth a thousand words… can it also be worth a thousand new patients?  Pinterest is one of the key social networks that can help increase visibility for products, brands, and companies.  Through the online bookmarking of images, Pinterest users create a database of inspirational pictures that spark others to like, comment, or follow.   With a growth rate faster than Facebook and Twitter combined, Pinterest is the perfect platform to increase your exposure online.

Pinterest has some compelling statistics exhibiting how its use can lead to more website traffic and increased exposure:

• 50% of Pinterest users have kids (Pediatric dentists, can we get an “amen!”?).

• 3.6% of all traffic referrals come from Pinterest; and the social network has recently surpassed Yahoo! in website traffic referrals.

• In one month alone, Pinterest refers more traffic that Google+, YouTube, and LinkedIn combined.

• Pinterest is the 3rd most frequented social network behind Facebook and Twitter.

• Pinterest users are more likely to follow brands on Pinterest than any other social network.  The average pinner follows 9.3 companies, while Facebook users follow 6.9 and Twitter users follow 8.5.

• Within their first two years, Facebook grew to boast 6 million users; Twitter gained 3 million users during their first two years.  During Pinterest’s first two years, they’ve acquired 10.4 million users – more than Facebook and Twitter combined.

Pinterest remains a force to be reckoned with as the social network continues on a journey of exponential growth. Are you ready to conquer marketing via Pinterest?

Click here to download the Ultimate Social Media Guide to Pinterest, part 2 of our 5 part social media series, and keep your eyes open for the upcoming guide on how to master Google+.

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Patient Relationship

5 Secrets to Improve Your Online Reputation

We have all said it.  We constantly think it.  Then it happens.  So, what do you do when the “it will never happen to me” turns into “what do I do now?”  Eventually, reputation management becomes an issue for every business owner, so here are 5 insider secrets that will help you avert your reputation crisis. 

1. Google Alerts – Signing up for Google Alerts allows you to receive notifications every time your predefined keywords are mentioned on the Web.  Simply go to www.google.com/alerts and input queries you wish to be notified of (e.g. your practice name, your name, etc.), how often you want to be notified, and provide the email address that you want your alerts sent to.

2. Encourage feedback – Feedback builds credibility, regardless of whether it’s positive or negative.  Positive reviews online can help boost search engine rankings, provide new patients with a sense of trust, and can help quiet the negativity of one unsettling review. 

An exorbitant amount of negative feedback is bad. Very bad.  However, the occasional bad review is not the be-all end-all of your reputation.  In fact, a negative review can build credibility, proving that your reviews are legitimate and come from real patient experiences.  Just be sure to respond to negative feedback in a professional and respectful manner, and attempt to resolve the issue at hand. 

An absence of online reviews is also a red flag.  Without a solid understanding of other patient experiences, prospects feel like a practice without reviews is more of a gamble, thus are less likely to select said practice as their provider.

Don’t forget about moderating your blog comments too! Your practice blog is a great way to educate patients and prospects about your services; however, if former patients are leaving negative comments about their experiences, you may inadvertently be losing new patients.  Luckily, all blog engines allow administrators to moderate comments.  Changing your settings and requiring comments to be approved before they’re published could prevent you from unknowingly perpetuating a poor reputation.

3. Realize it only takes one fatal flaw – Major corporations have had their fair share of meltdowns and know it only takes one negative customer experience to explode online, causing significant damage to their reputation. 

When large companies experience negative feedback that goes viral they promptly respond to the problem, admit they did wrong, vow it won’t happen again, and revamp their procedures.  Should you ever suffer the setback of viral negativity, follow mega-corporations and proceed to take responsibility, “right” your “wrong”, and generate a plan to prevent the situation from reoccurring.  Just as the initial negative complaint was publicized online, publicize your renewed customer service policy and remember to always provide patients with superior care.

4. Use available resources – There are free online resources that can help you start managing your online reputation.  Brand Yourself is a self-guided reputation management firm that allows users to control the amount of spending they put towards reputation management link building.  A free account with the company enables users to influence the Google search results for their chosen name, such as “ABC Podiatry”.  The user can then link profiles, add backlinks, and manipulate their pages to help rank desired pages while bumping less favorable pages down in the search engine results.  To start your free account, head over to https://brandyourself.com/.

5. Consider a Reputation Management Professional – A good reputation can take years to build; and you don’t want to let one negative online review destroy your reputation.  To prevent this from happening, you may want to consider hiring a company like Demandforce.  This type of professional reputation management improves patient satisfaction and your online reputation by allowing you to personally respond to displeased patient reviews and prevents such negative publicity from being circulated online for prospective patients to see.

Remember to continually monitor what Internet users are saying about your brand.  With the ever-increasing popularity of online review sites, it’s no longer a matter of “if” but “when” you receive your first negative patient review; and when that time comes, you’ll want to respond with integrity to keep your online reputation glowing, but you’ll also want to adapt your services and professional approach to prevent a situation in the future. 

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Company News

Giving Back in the Big Apple

This past week some of our team members ventured out to beautiful New York City for the annual Greater New York Dental Meeting (GNYDM), our country’s largest dental trade show! Every year, this event attracts over 50,000 attendees from all over the world, making it a staple in our ever-growing list of tradeshows we attend.

Though it was not our first time attending this show, we knew this year was going to be a little bit different. Hurricane Sandy had recently tore through the city and surrounding areas, leaving many without power and some without homes. In the wake of this devastating storm, we wanted to find a way that we, at ProSites, could give back and show our support to doctors and their communities who have been affected. 

For every ProSites website purchased at the GNYDM, we made a donation to the American Red Cross Hurricane Sandy Relief Fund. We also offered special discounted prices to help alleviate some financial burden for those dental practices trying to rebuild after the storm.

Upon conclusion of the show, we are honored to donate $1,600 to help this iconic city and surrounding areas get back on their feet. We appreciate each and every doctor who helped make our contribution possible.

If you’re interested in donating to the American Red Cross Hurricane Sandy Relief Fund, please click here to learn more.

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