The most anticipated social networking platform this year is none other than Instagram – an outlet for all your photography ambitions and practice photos. Millions of mobile users flocked to the photo-sharing network last year, as it opened itself up to the Android market and was acquired by social media giant, Facebook.
Sharing the simplicity of Twitter while entertaining users visually like Pinterest, Instagram now has over 100 million users and grew faster than any other social network this past year. With even more anticipated success in 2013, Instagram can help you easily reach and engage more patients in your network:
• Instagram boasts more mobile users daily than nearly any other social network, and their numbers continue to rise. As 2013 is anticipated to be the year of mobile, Instagram opens you up to an average of 7.3 million mobile users daily.
• Instagram allows your posts to be simultaneously shared on your other social networks, streamlining your social media marketing initiatives.
• Social networking posts with images show a 58% higher interaction rate than text posts, meaning Instagram provides a clear advantage in increasing user interest because it is a network that only allows the sharing of images.
As more users become intrigued by visual social networking, opening your practice up to marketing on Instagram could improve your marketing reach.
Click here to download The Ultimate Social Media Guide to Instagram, part 4 of the 5 part series. Stay tuned for the final installment of our Social Media Guide Series – The Ultimate Guide to Facebook.