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February 2013

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Company News

ProSites Sponsors Dr. Zuckerberg at WRDC

Because of our endorsement with the Arizona Dental Association, the annual Western Regional Dental Convention (WRDC) has always marked an important time for ProSites. This convention presents a chance to mingle with our current members, and showcase our Internet marketing services to the ever-growing Arizona dental market.

This March, we are excited to announce that we are taking advantage of an exclusive opportunity to sponsor Dr. Edward Zuckerberg’s speech and workshop on social media marketing for dental practices. Dr. Zuckerberg, the father of Internet mogul and Facebook founder, Mark Zuckerberg, is all too accustomed with the relationship between Internet marketing and dental practices, and will be at the 2013 WRDC to help dentists utilize the power of Facebook to grow their practice.

With our dedication to helping doctors maximize their online presence, and expertise in social media marketing, we are excited to support Dr. Zuckerberg at the 2013 WRDC. This unique opportunity allows you to learn the importance of using Facebook to build a strong social presence from Dr. Zuckerberg.  Then, gives you the chance to network with a professional resource that can help you take advantage of what you learned: ProSites.

If you’re attending the WRDC, you won’t want to miss out on this event! Below are the dates and times of Dr. Zuckerberg’s presentations:

Social Media Marketing for Dental Practices: Thursday, March 7th, 8 a.m. – 11 a.m.
Facebook Workshop: Friday, March 8th, 9 a.m. – Noon

If you can’t make it to the convention, but want to learn more about how to improve your social media presence, contact us today at (888) 932-3644.

You can also download your free copy of our Ultimate Social Media Guide here.

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Practice Marketing

How to Acquire More Online Reviews

People talk – a lot – and if you think your patients aren’t talking about your services, you couldn’t be more wrong; the truth of the matter is, your patients are sharing their experiences online. In fact, web traffic for the top online review sites grew by 158% last year alone, meaning more prospective patients are researching your services before they schedule their initial appointment.

With the launch of Yelp, Angie’s List, Google+ Local, and other online review sites, patient reviews can now reach and influence a much larger audience than a single patient sharing amongst their friends.  As patient reviews now extend far beyond word-of-mouth, it’s more important than ever to have flattering patient reviews online. Research proves the power of online reviews, indicating that 72% of consumers trust online reviews as much as personal recommendations, and 52% of those interviewed stated positive reviews make them more likely to charter a service.

Here are methods of simplifying the online review process for your patients, encouraging them to leave their feedback:

• Ensure your practice is listed on high-traffic review sites. First and foremost, you want to be sure that patients are able to locate your practice’s reviews online. If a single directory has multiple listings for your practice, contact the site owner and ask them to remove any duplicates. Start with Google+ Local, Yelp, CitySearch, and Angie’s List.

• Add a link on your practice website. Today, everyone loves convenience, so why not conveniently lead patients to your review site with a clickable link?

• Add practical links on your social networking sites. If your practice has an established social network, reach out to your fans and ask for reviews. A simple post asking patients to share their most recent experience is sure to get a response.

• Include a link in your signature line. If you regularly email patients appointment reminders, current discounts, etc., include a link to your review site within your signature line, allowing them to easily click and access your review page.

• Print a “how-to” guide on patient documents. Printing a receipt for your patient?  Or perhaps you’re jotting down their next visit on an appointment card? In any case, have step-by-step instructions outlined on the receipt/card so patients know where and how to leave a review.

• Send a thank you note.  Businesses today are losing that personal touch. Sending a handwritten thank you letter to a patient will not only entice them to return, but supplies the perfect opportunity to request an online review.

• Use QR codes on business cards and/or practice signage. Tech-savvy patients will appreciate the simplified process of scanning a QR code that immediately directs them to your online reviews.  Easy access will make patients more likely to leave feedback.

• Use your automated texting software to ask patients about their visit. If your practice is already using software to text patients an appointment reminder, use the software to send them a post-appointment text with a link to your review site. This way, patients can quickly leave a review directly from their smartphone.

Ultimately, you can always ask a patient, face-to-face if they’d like to leave a review. In fact, this method of requesting feedback tends to be most effective, with 80 to 90% of patients happily obliging. Whatever methods you choose to utilize, we wish you online review success!

Want help optimizing your profile on today’s most popular online review sites? Give us a call to learn more at (888) 932-3644.

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Website Design

7 Common Website Mistakes to Avoid

The ultimate goal of your website is to educate and attract new patients. When patients arrive at your website, do they find valuable information and contact your practice? Or, are you unintentionally scaring them away?

Your website should provide educational content and interactive features, while making it easy to contact your practice. By including these elements, patients will stay on your page longer, helping you increase awareness and demand for your services.

To keep your website as effective as possible, be sure you are avoiding these common mistakes that businesses make.

Mistake #1: Digital Photo Overload

A picture is worth a thousand words, right?  Well a thousand pictures screams, “Run!”  Not only can numerous (large) photos lead to slow page loading times (making visitors wait longer for your site to load), but they also distract from your website’s content. 

The Fix: Unless your patients are accessing an “Office Tour” or “Photo Gallery” page that requires more images than a normal web page, include just a few quality images throughout your website, combined with key information about your practice.

Mistake #2: Content Overkill

While you want to provide thorough information on your website about your practice and services, patients want to find this information quickly. A common mistake businesses make is writing paragraphs and paragraphs of text, which makes it difficult for patients to find the information they’re looking for.

The Fix: Utilize bullet points and headings to help patients skim and scan your page, so they can easily find the information they want. The ideal webpage is broken up into smaller paragraphs and maximizes the use of visual space with bulleted or numbered lists. When it comes to content, it’s quality, not necessarily quantity – that makes a website effective. 

Mistake #3: Lost in Navigation

It took five clicks for a patient to find your contact information. Guess where they’re headed? … Anywhere but your practice. Confusing and overly complicated site navigation can turn visitors away. If they can’t quickly access the information they’re looking for, patients are likely to search elsewhere.

The Fix: Your website should have simplified navigation with all of your pages and categories organized in 1-2 rows within the top half of your webpage.

Mistake #4: Unflattering Color Combinations

While you may think it’s a good idea to have your website the same yellow and green as your alma mater, you may want to reconsider. Poor color combinations or the use of super bright colors can cause a visitor’s eyes to strain. If patients literally can’t stand to look at your website, they’re probably not going to search for more information about your practice.

The Fix: Use visually appealing color combinations and make your website easy-to-read by having contrast between your website’s background color and font color. 

Mistake #5: Hitting the Auto-Play Button

Having video and music on your website isn’t always bad, but having it automatically play upon entering your site can actually scare visitors.  The sound may startle them, causing them to quickly close the browser, or hit the “back” button.

The Fix: Give visitors the option to press “Play” when they enter your website instead of automatically playing a video with sound.

Mistake #6: Teeny Tiny Fonts

Some patients may have excellent vision, allowing them to see your microscopic text, but the majority can’t.  If your font size is too small, visitors will turn away without ever trying to decipher what your site is saying.

The Fix: Make sure your fonts are all at least size 11. Avoid “fancy” fonts like cursive or script that can decrease readability.

Mistake #7: Call Me, Maybe?

The ultimate goal of your website is to generate more appointment requests. If your contact information is so buried in your site that visitors don’t know where to look, they probably won’t bother, and you could be missing out on a ton of new opportunities.

The Fix: Have a clearly defined “Contact” page within your website’s navigation to help patients easily reach out to your practice. Be sure to display your practice phone number at the top of every page as well.

By addressing and avoiding these common mistakes, you can make your website much more appealing and increase your chances of converting online searchers into your new patients.

To find more ideas and ways to improve your website’s performance, contact ProSites at (888) 932-3644.

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Search Marketing

How to Get Better Rankings on Google & Other Search Engines

The most common questions we hear from dentists are around why their practice isn’t ranking on page 1 of Google, and why their competitors are appearing in the “maps” listing of search results, and they are not.

As competition in the dental industry continues to grow, so does your need for effective search marketing techniques. Basically, ways to get your website ranking as best it can on Google and other search engines.

We created the Search Marketing Flipbook to give you quick answers to today’s most common dental marketing questions.

Download your free copy here or call ProSites at (888) 932-3644 to learn more about how we can improve your rankings to help bring  more new patients to your practice.

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Website Design

Tapping into the Thriving Mobile Market

With the word “mobile” flying around the web design world, it is easy to get confused about what is and what isn’t a true mobile website. As mobile website usage continues to increase exponentially, it’s important to respond to these consumer trends to effectively reach your on-the-go audience.

You may have heard people refer to mobile websites as either “mobile-compatible” or “mobile-friendly.” While similar in wording, these terms represent significantly different outcomes.

Mobile-compatible essentially means that your desktop website loads on mobile devices as a shrunken version of itself. These sites are often slow to load, difficult to navigate, and hard to read, quickly causing frustration among mobile users. According to a recent Google study, frustrated mobile users are 5 times more likely to leave your website and search for another site that meets their needs.

Mobile-friendly websites are optimized for mobile devices and include thumb-friendly buttons, easy-to-read text, and super streamlined navigation. Seeing that mobile Internet search is expected to surpass desktop search in the next couple of years, it’s important to be marketing accordingly, and mobile-friendly websites can provide countless benefits for your practice:

• A recent Google study shows that 67% of mobile users are more likely to buy a product or use a service from businesses that have a mobile-friendly site.

• 74% of mobile users are more likely to return to a mobile-friendly website. More returning visitors = more repeat patients.

• We, as humans, are impatient. Mobile-friendly websites load in 5 seconds or less. This makes mobile visitors happy, as you have (indirectly) provided them with great customer service.

• Mobile websites encourage immediate action. With prominent “click-to-call” and “click-to-map” icons, patients can find and contact your practice – instantly.

• Users can easily navigate through your website with thumb-friendly buttons, reducing the need to zoom in and out and increasing the chance that they will find what they’re looking for.

• Enlarged text and resized images give users a seamless, optimal viewing experience on your mobile website.

Start Reaching New, On-the-Go Patients Today!

Seeing that mobile Internet search is estimated to surpass desktop search within the next couple of years, there’s no better time to start reaching your mobile audience.

To learn more about ProSites mobile website solutions, call (888) 932-3644 for a free consultation.

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