How to Find Time for Social Media
You’re busy, and it takes a lot to run your own practice; we completely understand. We also understand how easy it is to think that you simply don’t have enough time to dedicate to social media marketing, but that doesn’t have to be the case.
By following these simple techniques you can easily manage, grow, and engage your social networks:
1. Dedicate Yourself to It
Start by finding small amounts of time throughout your day to plan posts. Even just 15 minutes a day would allow you to create a few tweets, a Facebook post, or work on a blog article. Added up over the course of the week, you could easily have enough quality content to share with your networks daily. You may even find that you are able to finish and post one blog article per week.
2. Allocate Your Time
Determine when you have the time to post. Is it in the morning? Or do evenings work better for you? Also decide how many times you will post on your networks each day. Starting out with just one or two posts a week may be easier than trying to post daily.
3. Give Yourself a Time Limit
A single Facebook post can be completed in less than 15 minutes. Determine how long it takes you to create a good post, and stick to that time constraint each time you log in. This will prevent you from getting distracted and losing time.
4. Build a Process
Determine which activities you will perform each time you log in and the frequency that you will perform them. For example, are you going to respond to comments and questions daily or weekly? Will you post new discussions each week or once a month? After you determine which actions you will perform and when, you can create a schedule that will help keep you on track.
5. Schedule Posts for an Added Convenience
If you’re too busy to post every day, but would like to, curate posts and save them to publish at a later date and time. Facebook allows you to schedule future posts directly from your Facebook Page, and you can schedule tweets in advance using a platform like Hootsuite or Tweetdeck. You can even line up an entire month’s worth of posts in a single sitting!
6. Use Your Smartphone
You don’t need a computer to publish posts or jot down ideas. You can publish your posts directly on your smartphone using social media apps. Additionally, you can use a note-taking app like Evernote or Google Keep to jot down ideas throughout the day. Then, you can access the notes on your computer at a later time.
Social media marketing doesn’t have to be a time-consuming task, but making even the slightest amount of time for it can improve your marketing reach.
If you’re new to social media and want additional help creating a solid strategy, give us a call at (888) 932-3644 to speak with one of our web experts.