Free White Paper: Boost Your Rankings
As search engines continue to adapt their algorithms to provide the best results for Internet users, the optimization technique of generating backlinks has changed immensely. While a strong backlink portfolio is still an important ranking factor, emphasis has been placed on building quality links to your site. Gone is the day where an easy paid link boosted your site’s optimization.
Whether your website ranks at the top of search engine results or several pages in, taking a closer look at your backlink portfolio now could help your site adjust to future changes in search engine algorithms.