If you find yourself asking, “Why isn’t my website generating new business?”, you’re not alone. Many professionals find their website underperforming and can’t understand why. In the world of online marketing, it’s important to ensure that your website isn’t scaring patients away. You want to keep website visitors on your page as long as possible to increase their awareness and convert them into your new patients.
So is your website truly frightening? The following are common mistakes that many businesses make with their website:
1. Digital Photo Overload – A picture is worth a thousand words, right? Well a thousand pictures screams, “Run!” Not only do photos slow page loading times, requiring online viewers to wait longer for your site to load, but they also distract from your website’s content. Unless your patients are accessing an “Office Tour” or “Photo Gallery” page, they only want to see a couple quality images, combined with key information about your practice.
2. You Wrote a Novel, Eh? – Patients want to read about you and your practice; they don’t want to read pages and pages of text. An online viewer’s ideal webpage is broken up into smaller paragraphs and maximizes the use of visual space with bulleted or numbered lists. Give prospective patients the ability to quickly scan your page and find the information they want.
3. Lost in Navigation – It took five clicks for a patient to find your contact information. Guess where they’re headed?… anywhere but your practice. Confusing and overly complicated site navigation turns visitors away. If they can’t quickly access the information they’re looking for, patients are likely to search elsewhere.
4. It Doesn’t Get Uglier Than This – While you may have thought having a site the same yellow and green as your alma mater was a good idea, you might want to reconsider. Poor color combinations or the use of neon pinks or bright reds cause a visitor’s eyes to strain. If patients literally can’t stand to look at your website, they’re probably not going to search for more information about your practice.
5. Hitting the Auto-Play Button – Having video and music on your website isn’t always bad, but having it automatically play upon visiting your site can literally scare visitors. The sound may startle them, causing them to quickly close the browser, or they may not think your music is all that great. Bottom line: don’t force a visitor to watch or listen to something they don’t want to. Give them the option to press “Play”.
6. Itty Bitty Font Sizes – Some patients may have excellent vision, allowing them to see your microscopic text, but the majority can’t. If your font size is too small, visitors will turn away without even thinking about trying to decipher what your site is trying to say.
7. Call Me, Maybe? – If your contact information is so buried in your site that visitors don’t know where to look, they probably won’t bother. Have a clearly defined “Contact” button in an extremely visible location and let those patients start calling!
By addressing these issues, you can make your website much more appealing and increase your chances of converting online searchers into your new patients.
To find out more ways to improve your website’s performance, contact us at 888-932-3644 for your free consultation.