Practice Marketing

3 Rules for Making a Good First Impression

3 Simple Rules for Making a Good First Impression with Your Website

First impressions count. To attract new patients, make sure your website reflects your personality and practice philosophy.

Your website has 10 seconds. That’s it. Research shows the average reader will decide whether to stay on a website or leave within the first 10 seconds.

Here are 3 simple ways to catch their attention and make a good impression with your site.

1) Show Them Who You Are

Meet the Team: Patients enjoy getting to know whom they are entrusting their health care to prior to the initial consultation. After the homepage, the “Meet the Team” page is probably the most visited page on your website and shows your patients who you are in pictures and words.
Friendly photos: Photos of you at a community event–minus the white lab coat–and family photos with your spouse and children are good choices. A group photo of your team, as well as individual pictures of each team member, accompanied by a brief bio or personalized message to patients, is also helpful.
Tell them why you started your practice: Credentials are important, of course, but don’t just list qualifications. A personal, thoughtfully written bio tells a story about your background and professional experience, but also reveals why you got into the profession and how much you care about helping people. Your bio is your best opportunity to show yourself as a human being.

2) Show Them Your Facilities

Patients are more likely to choose your practice if they can see it first. Photos with captions or videos both work. The three areas most patients want to see are:

• Patient reception area, including front-desk and waiting room
• Procedure rooms
• State of the art equipment

3) Show Them Your Expertise

Videos: Videos and pictures of procedures offer the chance to demonstrate your skills and services.
Blogs: Blog posts are an effective way to showcase your expertise and connect with existing and potential patients.
Awards: Awards and recognition elevate patients’ confidence in your abilities, so don’t be afraid to include them on your website.
Before and After Pictures: Show potential patients real examples of your work with professional before-and-after photos.

A good website makes all the difference when it comes to attracting new patients, but make sure it shows the human side of your practice. When you give patients an opportunity to relate to you as a person, it instills trust, confidence in your abilities, and creates a personal connection.

Further Reading:

Check out these 7 common website mistakes to avoid.

Knowing when and how to use content and media can save you from over-doing it. You want your online search dollars to convert into new patients – not send them to your competitor’s sites.

Or give us a call at (888) 932-3644 to set up a free consultation today!

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