Search Marketing

Google’s Announcement about Improving SEO

If you haven’t yet heard, Google has officially stated that mobile-friendly sites will be favorably ranked in search engine results, effective April 21.

In Google’s official webmaster blog, they wrote, “we will be expanding our use of mobile-friendliness as a ranking signal.“

That wasn’t the first warning…

For years Google (and other search engines) have been nudging, prodding and not-so-subtly telling us what they’re looking for in terms of good ways to optimize for search for mobile devices.

We had to know it was coming. Back in 2007-2008 when the first iPhones and Android-based phones hit the market with “mobile” browsers, it was clear that regular sites just didn’t work well on a tiny screen.

In late 2009, Google published three separate articles about “making the mobile web faster” and designing sites for mobile platforms.

These initial, gentle reminders that mobile devices have different requirements than desk and laptop computers were followed by 13 more announcements and articles between 2010 and this past February.

They were all posted to Google’s webmaster tools page – so it seems like they want people to take notice.

Normally, Google isn’t this forceful about their upcoming changes.

Understandably, they keep their preferences a well-guarded secret. For Google, how they run their search engine is the core of their business and the fact that consumers prefer Google to other search engines is their prime competitive advantage.

They don’t make their rules for websites explicitly known very often, but the message is now clear: Google is done with sites that aren’t mobile-friendly. They’ve spelled it out in black and white – and we need to take notice.

So we’re taking this message seriously. Over the past 6 years, Google has begged, said please, pretty please, and now, they just added sugar on top.

Making sites mobile-friendly is all about making your site as look and operate appropriately to rank well in Google – but it’s more than just search. It’s about making your site look as good as possible in every format.

The point is: We should follow Google’s lead and optimize for mobile.

Further reading:

If your site isn’t mobile-friendly, there’s never been a clearer signal that it’s time to make the change. Over the next couple weeks, we have a big push to ensure our client websites get upgraded to mobile-friendly. If you haven’t already, I strongly suggest you get in touch with one of our consultants to begin this process.

It will take just a few minutes on your end – and the sooner you get signed up to make the change, the better the chance your site will be mobile-friendly ahead of the April 21 deadline.

Click here to email us or give us a call at 888-932-3644 to get set up.

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