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May 2017

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Social Media

Free Tools for a Better Dental Social Media Strategy

Most dentists know they must be on social media, but finding the time to organize, create, and analyze content is easier said than done. That’s why we created a list of today’s top free tools that can help personalize your dental social media strategy while saving time.

Google Alerts

Instead of manually searching the Internet for mentions of your dental practice, you can use Google alerts to automate the search for you. Google alerts are set up through your Google account and help you monitor when someone mentions your practice.

To start, simply indicate which words you want to monitor (e.g. John Smith DDS). Then, you’ll receive an email each time these keywords are mentioned on the Internet, including social networks. This is especially helpful in keeping tabs on your online reputation and monitoring reviews.

Twitter Ads

Did you know that Twitter has its own free platform to help you schedule and update tweets? To get started, log–in to your Twitter account, and then type ads.twitter.com into the URL bar.

Once you’ve signed up, simply follow these instructions to schedule your tweets. You will not be charged unless you choose to “sponsor” your tweets.

Reference the analytics within your Twitter ads account to see how many impressions and interactions you receive on your tweets. You can even export the data to do an analysis if you want to go the extra mile.

Facebook

Facebook has a proprietary platform that helps you schedule and monitor how your posts or “stories” perform.

First, log-in to the Facebook account that manages your business page. Then, navigate to your Facebook page and look for the Publishing Tools tab and start scheduling your content. Finally, go to the Insights tab to see how your posts are performing.

Death to Stock Photo

Using an image without the owner’s permission can get you into a lot of trouble. That’s why services like Death to Stock Photo provide royalty-free, high resolution photos that you can use. Death to Stock Photo allows you to subscribe to a monthly collection of royalty-free images that arrive in your inbox. While not all of them may be relevant, you may find some to help you get started.

Canva

Creating original content once in a while augments any social media content service because it personalizes your feed. That said, it’s difficult to create compelling images for dental practices to post, especially since most people aren’t photoshop savvy. That’s why Canva is so great – it features an extensive library of pre-designed, high-impact social media templates that are easily-customizable and will cater to all major platforms such as Facebook, Twitter, Instagram and YouTube. No design experience needed.

Utilize these free tools to help maximize your social media marketing performance. To learn more about marketing your practice on social media, download the free whitepaper or call (888) 932-3644 to talk to an Internet Marketing Advisor.
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Company News

ProSites’ Pay It Forward Scholarship Recipient Announced!

After many applications were received, we’re thrilled to congratulate Kelly Nguyen for winning our first Pay It Forward Scholarship for dental students in the United States. The scholarship was created to thank dental students for their selfless dedication to their communities. Eligibility for the scholarship required a minimum of 50 hours volunteered, a personal statement, and letters of recommendation from their educational institution.

While there were many deserving applicants, the winner was Kelly Nguyen, a student at Pacific Dugoni School of Dentistry. Kelly is a fourth-year student that has volunteered in California and Honduras, working with various under-privileged communities to promote oral health education.

“I would like to become a community dentist at a Federally Qualified Health Center (FQHC) after obtaining my DDS degree because I am interested in understanding the ways to reduce the barriers of access to oral healthcare for different groups of individuals,” states Kelly, “I hope to learn how to implement successful oral health outreach programs that cater to a variety of affected populations… who face barriers to access such as cultural/language barriers and educational barriers, geographical obstacles, and financial hurdles.”

Kelly is no stranger to hardship – she lost her mother to a brain aneurysm as an infant, and her father to cancer shortly before starting dental school. Kelly also spent some time in the hospital herself due a bad allergic reaction to medication. Yet throughout her hardship, she’s persevered in obtaining her degree, and will be graduating in 2018.

For more information, read the full press release here.

"Marketing
Social Media

We Went to Dental Digital Marketing Conference So You Didn’t Have To

Attending conferences are a great way to stay on top of current dental digital marketing best practices, but we understand that you must be selective about the times you’re out of the office and which conferences you attend.

This year we went to the Dental Digital Marketing Conference and learned about some key takeaways for your dental practice.

Below are the top three takeaways from the conference that can be used to benefit your practice: 

1. New patients are important, but retention is key to practice growth. You’ve likely considered search engine optimization (SEO) and social media marketing to help your practice attract more patients. However, your efforts are wasted if the patients you worked so hard to get don’t continue to stay loyal to your practice. This is where data and digital marketing come into play.

You can use data to determine if your practice needs to more effectively collect pre-appointments by examining how many you already have scheduled. Getting patients to schedule their next appointment before they leave your practice is crucial as they are far less likely to remember after they’ve left your office. Digital marketing help remind patients via email, text, or phone calls thus reducing no-shows and saving you time trying to reschedule.

2. Social media is the new(ish) word of mouth marketing. The best way to stay top-of-mind to patients year round is through a strong social media presence. Not only does this help build brand equity and loyalty, but it helps patients view you as a trusted expert and forms a stronger relationship with them.

Social media also helps you increase referrals.  When someone on social media asks their network for recommendations on a dentist, people can comment and tag your practice, directing users immediately to your profile. If your Facebook page has been set-up correctly, when someone tags you, it’ll show a profile picture, aggregate review rating, and practice address.

Once people click through to your social media profile, you’ll want to include basic information such as hours, contact information and a website address, in addition to a consistent, steady stream of relevant posts and content.

3. Reviews are more important to consumers than ever before. Prospective patients live in a world where other people’s opinions and experiences with your practice can be found instantly and rely on this feedback to help them decide if they want to contact your practice.

Collecting positive reviews is now a must-have, seeing that 88% of online shoppers incorporate reviews into their purchase decision. Here’s a step-by-step way to collect more reviews:

    • Step 1: Identify two or more patients per day that you request a review.
    • Step 2: Ask the dental hygienist to ask the patient what their highlight was from their visit at the end of the appointment.
    • Step 3: Inform the patient on why it’s important for them to share that experience with other people online. For example, “more people would get the help they need if they heard from people like you.”
    • Step 4: Ask the patient for “help” by leaving an honest review.
    • Step 5: Offer to walk the patient through the process of leaving a review by pointing them in direction of your directory of choice (Google, Yelp, Review Marketing Page, etc.)
    • Step 6: Set a goal for how many reviews you want to collect, and measure against it to ensure you stay on track.

Following this review collection process will take time, but can pay off when building patients’ trust in your practice.

Patient retention, social media management, and positive reviews are all must-haves in today’s era of dental marketing. To learn more about how ProSites can manage this for you, call (888) 932-3644 to talk to an Internet Marketing Advisor. You can also download the Definitive Guide to Online Marketing today. 

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Social Media

California Dental Association: Post-show Recap

If you live in California or surrounding states, it’s likely that you attended CDA Presents Anaheim last weekend. We love tradeshows because it gives us a chance to meet with our members and dentists face-to-face rather than our typical conversations over the phone.

This year we had a lot of excitement at our booth, which was packed with educational tips and ideas for dentists to grow their practice.

Check out the video below to see our VP of Products talk with Dr. DDS about the latest in online marketing:

Have a bit more time to catch up on your online marketing education? Our Founder and Co-Chairman, Lance McCollough, gave a full-day presentation on today’s top online marketing trends. Topics spanned across all-things dental marketing related and, best of all, you can get your own copy of the slides here.

Watch Lance’s lecture to learn:

  • Top 10 trends in dentistry and marketing
  • Online marketing best practices for your website, social media, and search marketing strategies
  • Common mistakes dentists make when marketing their practices
  • How to effectively manage your online reputation
  • And much, much more!

To learn more about how ProSites helps dentists like you grow their practice, call us at (888) 932-3644.

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Website Design

The Benefits of Automated Patient Communications

The key to running a highly effective and profitable dental practice is to work smarter, not harder. One of the best ways to improve productivity, grow loyal patients, and reduce no-shows is through automated patient communications. And, seeing that 80% of patients prefer text and email reminders to calls, it’s important that you’re listening to patients and communicating with them in the way they appreciate most.

Here are the top 6 benefits of automating your patient communications:

1. Reduce no-shows: Appointment reminders can help jog a patient’s memory of their upcoming appointment. They can also prevent any scheduling mix-ups or last-minute cancellations. Plus, automated services reach patients through multiple channels which results in patients regularly scheduling or confirming appointments.

2. Improved arrival times: With reminders, you can cut-down on late arrivals by ensuring patients know when they’re supposed to arrive at your office. Same day text messages that are sent one or two hours before the appointment gently prompt patients to wrap up what they are doing and leave for their appointment.

3. Save staff time: On average, dentists save approximately one week’s worth of work with automated recall and reminder software.

4. Better patient satisfaction: 80% of patients prefer text and email reminders to calls. By allowing patients to respond at their convenience, you can improve patient satisfaction.

5. Provide a personal touch without having to do a thing: In addition to building patient satisfaction, automating communications allows you to easily send birthday and holiday greetings, as well as friendly reminders to those who may have forgotten to schedule another appointment.

6. Ensure patients don’t fall through the cracks: Patients don’t always schedule their next appointment before leaving your office. Whether patients move, cancel, or remain unscheduled, automated patient reminder software tracks who needs to schedule and continues to remind them over the next two years until they schedule.

For more information on automated patient communications, fill out the form below

Or, call (888) 932-3644.

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