Practice Marketing

6 Ways Dental Practices Can Stand Out in a Cluttered Inbox

Chances are your dental practice communicates with some – if not the majority of – patients via email. Whether it’s appointment reminders, post-visit recaps, or a simple follow-up note – standing out in a cluttered email inbox is key to communicating with patients effectively.

Seeing that the average person receives over 120 emails a day, your message has a lot of competition. Use these tips below to ensure patients take notice to your dental practice’s emails:

  1. Make your subject line count. If your subject line doesn’t make sense or doesn’t catch attention, it could easily be deleted. Or worse, marked as SPAM and never seen. Make sure your subject lines are personable, concise, and accurate to what is included in the body of the email.

Subject lines work best when you keep it under 50 characters and avoid words like “FREE” so you aren’t marked as SPAM.

– Try sending emails at odd times. With “inbox zero” being the new goal, sometimes people will ignore an email truly because they are just too busy to ready yours. By sending an email at night or during the weekend, this may catch a patient’s attention. Test different email send days and times and track to see which has best response rates.

  1. Choose your words carefully. Content is everywhere, and people don’t have time to read everything that lands n their inbox. People are constantly rushing and need a concise email. There’s definitely a need for personality and a lot of need-to-know information but try to keep emails under 100 words and link out to other important information if they must find out more.
  1. Make the call-to-action clear. Make sure your email starts and ends with what you want your readers to do. Do you need them to complete a form and send it back? Do you want them to schedule a meeting with your firm? Whatever the action item is, make sure it’s clear and simply stated. Most people don’t read the full email – they skim the text – so ensure your call-to-action stands out from the body of the text by using a button or bold text to set it apart.
  1. Be mobile-friendly. Over half of all emails are read on a mobile device. Make sure your HTML emails are optimized for a mobile viewing experience, to ensure that patients don’t need to pinch and zoom to simply read your email. Otherwise, you chance being ignored or deleted.
  1. AB Test and measure success. Learn about your audience by testing the message, send times, calls-to-action, and subject lines. Make sure to define what you are testing and what success looks like so you can successfully track your efforts and make smarter marketing decisions for your practice.

Email marketing is here to stay – so it’s important that your dental practice utilizes this medium effectively. Find out how ProSites can help you stand out in a cluttered inbox with automated patient communication email reminders via PracticeMojo. Call (888) 932-3644 to learn more.

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