Twitter’s New Update and How It Affects Dental Marketing

You already know that the Internet is constantly changing, and as your dental marketing partners – we’re here to keep you up-to-speed.

Just last week, Twitter announced that in an effort to reduce the amount of malicious spam and bot activity on the platform they’ll no longer permit “content to be simultaneously posted from multiple accounts”. So, what does this mean for your dental practice? Below we’ve broken it down to give you the need-to-know details.

Why did Twitter make this update?

Twitter’s algorithm prioritizes “trending” content. Therefore, when different accounts post about the same topic, Twitter assumes that said topic should be given greater visibility. A great thing to show when everyone is talking about things like newsworthy events and other important media coverage. Not-so-great when spam bots use this to their advantage to spread false or malicious information. This new Twitter policy will help prevent such activity from happening.

What happens if people don’t follow this new rule?

Just with search engines, failure to adhere to new guidelines and regulations could negatively impact your practice’s visibility on the network, or get your account suspended altogether.

Because artificial engagement is also targeted by this algorithm you are longer allowed to like, comment, or retweet simultaneously from multiple Twitter accounts that you own. So, if you own accounts A, B, and C, and want to engage with account Z, then you can’t have accounts A, B, and C like a tweet from account Z at the same time. This is practice used by bots to artificially boost engagement for a specific account.

How will this impact my social media marketing strategy on Twitter?

If you only have one Twitter account, you’ll be unaffected and shouldn’t notice any difference. If an outside resource manages your social media marketing, you may want to reach out and confirm that they are not posting the same content simultaneously across multiple accounts.

If you have more than one Twitter account, you’ll need to manually like/share/retweet from each account separately.

In case you want to learn more about this new update or have any questions on how to expand your social media marketing strategy, call ProSites at (888) 932-3644. And, download our latest eBook that discusses 7 actionable strategies to win new patients on social media by filling out the form below.