Not all dental websites are created equal – and what makes a website truly “great” often comes down to personal preference. Some people appreciate a unique design – others prefer more traditional. Some people like a lot of content, others are more “get-to-the-point.”
Whatever your preference, here are 5 things that are common to the best dentist websites:
1. Showcase your work. Whether it’s highlighting patient testimonials, before and after photos, or better yet – both – make sure visitors on your website can easily access information that will convey your expertise and ultimately build trust. Any doctor can “claim” to be the best and do great work, but those words from actual individuals and the photos to prove it, will automatically raise the confidence a visitor on your website will have in you.
2. Make your contact information easy to find. While it seems simple, you’d be amazed at how many websites bury phone numbers, addresses, or other ways to get in touch with a business. As a dentist, you have a lot of people who are physically going to your office, so displaying your practice’s address on every page of your website is key (we recommend the header or footer). And, make sure your phone number is prominently displayed on each page too (bonus points for a click-to-call feature).
3. Have user-friendly navigation. If you give people too many options, they may not know where to even find what they’re looking for. Make sure your navigation is simplified, and designed with the user in mind. The best dental websites categorize pages and organize them in a way that makes most sense for anyone looking around for information.
4. Be mobile-friendly. It’s likely that at least half of your website traffic comes from a mobile device. With quick load times, thumb-friendly buttons, and optimal viewing experiences – having a responsive and/or mobile-friendly dental website design is a must in today’s day. Plus, Google will rank mobile websites favorably when someone conducts a search from a mobile device. So, you deliver a better experience to visitors and get better visibility among potential patients – a win-win for everyone.
5. Be compliant. No doubt, you’ve heard of the recent lawsuits involving dental practice websites that are not compliant with the Americans with Disabilities Act (AwDA). To mitigate risk, and to ensure current and prospective dental patients have the best dentist website experience possible, make sure your website offers an accessible option.
Bonus Tip: All websites should make this a priority, but in medical and dental website design it’s particularly important: Don’t take yourself too seriously.
Medical and dental websites often have to overcome enormous levels of patient anxiety, so keep the tone of your website light, friendly, reassuring, and welcoming. The best websites post freebies like coloring pages for kids on their dental blog. Try to impart a real sense of belonging and security to your visitors. It will pay off in new patients and patient retention.
To learn about other best practices not mentioned above, download our free whitepaper – The 10 Best Practices to Creating a Great Dental Website using the form below.