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May 2018

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Patient Relationship

The Top 5 Reasons Dentists Don’t Need an Effective Recare System

Maybe it’s our penchant for mid-afternoon lattes or the hilarious monologues we can’t seem to get enough of, but we’ve recently been watching our fair share of late-night television. This got us thinking about why dentists might not want or need an effective automated recare system.

Listed below for your reading pleasure, are the top five reasons dentists aren’t interested in automating patient communications:

Reason #5 – The best use of my staff’s time is making phone calls.
For dental practices that don’t use automated patient communications, the task of reaching out to patients for general recall and reminders becomes part of the front desk team’s never-ending to-do list. And, every moment your team spends making phone call reminders is time that could be spent focused on other priorities such as patient billing, claims management, medical charts, and of course patients in your waiting room. On average, dentists save approximately one week’s worth of work with automated recall and reminder software – what could your team do with that time?

Reason #4 – Lost revenue is my “thing.”
An effective automated recare system helps dental practices keep more revenue – bottom line (pun intended). The right system reduces no-shows with timely appointment reminders sent via patients’ preferred communication method (i.e. text, email, phone, or postcard), and reactivates dormant patients with targeted outreach campaigns. The result? An increase in the percent of active patients, which translates to more revenue for your practice.  But hey, if lost revenue is your “thing” we won’t judge (ok, maybe just a little).

Reason # 3 – Empty chairs make me smile.
Last-minute cancellations can wreak havoc on the busiest of schedules. One minute your hygienists are hoping to fit in a 15-minute lunch, and the next they’re re-counting the toothbrush supply for the fifth time. While cancellations are par for the course, an automated recare system can greatly reduce the impact to your practice. Recare systems with a group text feature allow your team to quickly notify ASAP list patients of unexpected openings, which helps to fill last-minute holes in the schedule.

Reason # 2 – Accommodating patients isn’t a priority.
In a recent Hanover Research study, 80% of patients said they preferred text or email reminders over calls. Contacting patients via their preferred communication method is an effortless way to accommodate their needs. It also reinforces your practice’s high-tech image and reduces no-shows.

Reason #1 – We’re ok with patients slipping through the cracks.
Whether it’s an automated recare system with limited outreach methods or a distracted front desk staff, chances are you’re not reaching 100% of your patients. If you’re comfortable rolling the dice on which patients receive regular communications and which don’t then feel free to skip ahead. On the other hand, if you understand the importance of consistent patient communication in keeping your practice top-of-mind and strengthening patient relationships, ensure your recare system checks all the boxes. This means email and text options, as well as automated phone calls for patients without a mobile number or email address on file. And, don’t forget dental postcard marketing options for those patients who prefer a hard copy reminder (direct mail is also a great way to send birthday and holiday greetings).

In summary, the only dental practices that actually need an automated recare system are those that want to increase team productivity, revenue generation and/ or patient satisfaction. Still not sure if your practice needs a new recare system? Check out our latest white paper, Ineffective Recare: The Black Hole of Recurring Revenues for tips on how to determine if an automated recare system is right for your practice.

Still have questions? Reach out to an Internet Marketing Advisor at 888-932-3644. Our team of dental marketing experts is happy to discuss your practice needs and potential ways PracticeMojo, ProSites’ automated patient communication solution, can help you meet your goals.

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Practice Marketing

ProSites Interview with DentistryIQ at Chicago Midwinter

A few months ago at the Chicago Midwinter dental meeting, we had the opportunity to speak with Zac Kulsrud, Sr. Editor at Dental Economics, where we gave dentists insight on the top three emerging trends in dentistry and marketing.

Watch the video below to learn:

  • How software as a service (SaaS) models have evolved in recent years
  • Ways dentists can better track a return on their marketing investments
  • Latest improvements to Google’s pay-per-click advertising

3 trends in digital marketing for dental practices: An interview with Eric Bunnell of ProSites

Apex360 chief editor Zac Kulsrud talks to Eric Bunnell of ProSites about trends in digital marketing for dental practices, including software as a service (SaaS) updates, Google pay-per-click improvements, and verifiable ROI for digital investments.

To learn more about marketing your practice online with ProSites, request a demo below or call 888-932-3644.

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Practice Marketing

4 Dental Marketing Strategies to Implement Today

Like many things, growing your dental practice is easier said than done. A large part of success starts with getting the word out about your practice – and getting yourself noticed by potential new patients at the ideal time.

To help you start brainstorming new ways to enhance your dental marketing strategy, use these four ideas below to get started.

1. Collect positive patient reviews. Before calling, prospective patients will do their own research first – such as reading online reviews about your practice. In fact, BrightLocal found that 85% of consumers read 10 reviews before making a purchase decision with nearly half (47%) believing online reputation is important specifically for doctors and dentists.

To grow the amount of reviews about your practice – simply, ask! When patients express gratitude or sing praises, thank them and ask if they’d be willing to share their experience via a online review (and provide them an applicable link of where to go once they agree). You can also post signs in your practice and send personalized emails. For additional ideas on how to garner more online reviews, read this free whitepaper about dental reviews.

2. Build your social media presence. Social media isn’t just about funny meme’s; 42% of consumers use it to access health-related reviews with the goal of choosing a better provider.

Social media marketing gives your practice the opportunity to engage and interact with current and potential patients in a more relaxed and personable environment. It also opens the door to help you increase referrals and website traffic.

To get the most out of social media, make sure you complete your profiles with practice information, website URL, hours, specialties, and quick descriptions. Then, post consistently and frequently with content that will resonate with your audience. For example, if your patient base consists of young families, share  articles or games that parents can use to teach their children about oral hygiene.

3. Claim Google My Business and Yelp listings. These sites are some of the most popular review sites out there. And, even if you haven’t claimed your listing, patients can still review your practice, so you might as well monitor what’s being said. By claiming your listing, you signal that you’re a real practice and help get verified by search engines. Claiming your listings may also positively impact your rankings within search results.

To claim your listing, you only need 15 minutes. As a result, you’ll be able to update profile information, load photos, respond to reviews and more. You can also access analytics to learn how many people are reaching you via the listings.

4. Update your profile within dental-specific directories. Look at sites like Vitals.com to ensure your practice information is up-to-date. This is additionally important as dental-specific directories are more likely to appear within search results when someone searches your exact name.

To get more ideas and recommendations on which marketing strategies may be best for your practice, fill out a form to get a call with one of our internet marketing experts.

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