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August 2018

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Company News

ProSites Achieves Recognition on Inc. 5000 for the Sixth Time

We are SO excited to announce that we are recognized as one of America’s fastest-growing private companies for the 6th time in a row! Only 3% of companies on the list join us in this achievement, and for that we are extremely proud!

The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

“We are thrilled to be recognized by Inc. magazine for the sixth time,” stated Dave Rutan, CEO of ProSites. “Our company’s growth serves as a testament to our innovative technologies, our hardworking team of employees, our commitment to customer service, and the overall success that our clients achieve as a result of our solutions. We’re committed to continually improving and innovating and look forward to delivering on this promise.”

To read the full press release, please click here.

 

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Practice Marketing

Google’s Latest Update and How It Impacts Dental Practices

As an online marketing provider for dentists, helping dental practices and their patients stay safe and secure online is one of our top priorities.

Each year Google makes countless updates to continually improve the searcher’s experience – for example, when people use search on a mobile device, the results show mobile-friendly sites over ones that are not – because Google knows a mobile-friendly website will provide a better search experience.

A similar line of thought is weaved into their latest update; that any non-HTTPS websites will show a warning to visitors immediately upon entering the website.

But before we get into the details, let’s go over the basics.

The Difference Between HTTP and HTTPS Websites

HTTP (hypertext transfer protocol) is the protocol over which data is exchanged between your browser and the website to which it’s connected. HTTPS is the secure version of HTTP. When a website has HTTPS, all communications between browser and website are encrypted, making it much harder for third parties to interpret, alter, or delete information.

The New Google Update

It used to be that Google Chrome previously only marked HTTP pages as not secure if the pages had forms that asked for highly sensitive information like a password or credit card. Most recently, however, Chrome (version 62) now shows a not secure warning on all pages that have any type of data entry fields (even forms that simply ask for name and email), and all HTTP pages visited in Incognito (private) mode.

And, currently, when you’re in a Chrome browser, in the URL bar, you’ll either see the words “secure” in green or “not secure” in red to the left of the URL.

However, in the coming months, as HTTPS increasingly becomes the default for websites everywhere, Google will be removing the green “secure” text next to the URL and instead only call attention to websites when they are not secure.

Why the Update?

Google is in favor of better user experiences, which is why they are trying to make the Internet a more secure place. They have tried to enforce a more encrypted web for years – but this update is one of their most forceful moves yet.

Here’s a snippet from the Google Security Blog on the update:  

For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.

What This Means for Dental Practices

No one likes to see a warning sign that a website isn’t secure. Even if the information that you are requesting on your site is benign (like name and email), a glaring security warning is enough to cause most visitors to close your page and move on to a secure site.

To ensure you don’t miss out on getting new patient inquiries or requests to your office, an SSL certificate (which makes your site HTTPS) is a recommended addition to your online security.

When you couple an HTTPS website with secure patient email and a HIPAA-compliant patient portal, you show patients that the safety of their data is a priority for your practice. Taking this extra step not only protects patients, it makes them feel good about your practice, which will help to create a foundation of loyal patients for years to come.

To learn more about keeping patient data safe and secure online in a HIPAA-compliant manner, call ProSites at (888) 932-3644 to talk with an Internet Marketing Advisor.

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Practice Marketing

It’s Summertime and Patient Communication Is… Easy?

Ahh, summer – days that seem to stretch on forever, relaxed work hours, impromptu BBQs and trips to the beach. For every one of your patients breathing deeply and digging their toes into the sand, there’s another one (or three) balancing camp drop-off and pick-up times, carpool schedules, and trying to fit in as much family fun as possible, all while secretly counting down the days until school starts again.

Whether you’re competing with last-minute vacations or over-booked schedules, summer can be a tough time to keep your dental chair occupied. Before you hang a “Gone Fishing” sign on the practice door, pour yourself a large iced tea and read on to learn how an effective automated recall system can help you reach your patients during the dog days of summer.

Last minute cancellations and no-shows are gray clouds in a full schedule’s sunny sky. Whether they’re juggling swim lessons and tennis camp or enjoying a spontaneous mid-week getaway, chances are your patients’ schedules look a lot different than they did six months ago when they booked their teeth cleaning. Dental appointment reminders are critical to full books any time of year, but good luck getting patients to answer the phone when they’re chauffeuring the soccer team or relaxing by the pool.

Automated email and dental text reminders are the first line of defense against holes in your summer schedule. Not only do automated messages save your front desk team time, but patients are much more likely to respond to a text or email than take a call (FYI – this is just as true in January as it is in July). A patient recall system with two-way text messaging allows patients to conveniently confirm their appointment directly from their smartphone. Plus, it’s non-invasive – so you don’t run the risk of interrupting them mid-way through that sizzling summer novel.

Ok, your automated reminders went out but apparently, Bob is already on his way to the beach. How can you quickly fill his slot? Group text messaging allows the front desk team to easily reach out to patients who have asked to be notified of earlier openings. This feature saves time by messaging several patients at once, increasing the likelihood that Bob’s vacant slot is filled before his feet even hit the sand.

Since summer means fewer commitments for some, it can also be a prime opportunity to re-engage patients who may have let appointments lapse earlier in the year. Automated communication systems take the hassle out of patient recare by sending overdue treatment reminders at pre-defined intervals. To ensure no one falls through the cracks because of a change in phone number or mailing address, be sure to use a system that employs multiple outreach methods (i.e. dental postcards, phone calls, email and text message).

Finally, what June and July lack in terms of hygiene production is often made up in August with the back-to-school push. This is when parents take stock of everything that needs to get done before their little angels head back to school. Sports physicals and dental visits suddenly take precedence over lemonade stands and pick-up basketball games. Your schedule fills up and family messaging comes in handy. The family messaging feature consolidates reminders, so families bringing multiple patients to one visit receive a single message instead of a reminder for each individual. Not only does this feature keep your dental practice current with technology, you also get bonus points for providing a streamlined patient experience!

At the end of the day, summer is fleeting. So, enjoy it –  find an automated recall system that works for your dental practice and relax knowing you’re bases are covered. Reach out to an Internet Marketing Advisor at 888-932-3644 to discuss your specific practice needs and potential ways that our patient communication solutions from PracticeMojo can help.

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