9 Common Questions for Facebook Ads for Dental Practices, Answered

In our recent webinar, we heard a lot of great questions about Facebook advertising for dental practices. Facebook advertising is an incredible way for your practice to reach a large audience in a cost-effective manner to help more new patients learn about your practice, increase followers, and improve website traffic.

Here are answers to your most common Facebook advertising questions!

  1. With Facebook Ads, can you target users that have a specific insurance?

Facebook allows you to target very specific types of audiences if you’d like. For example, you can target based on location (ex: country, state, province, city, congressional district, zip or post code), Age, Gender, Language, and even Interests and/or Behaviors.

You can also create a custom audience by uploading your customers phone numbers and emails via a CSV or .TXT file.

  1. If patients fill out forms online how is their information protected?

It’s important to have a secure, HTTPS landing page that keeps all visitor information secure. Having a HTTPS landing page also ensures a good user experience without any warnings appearing on the page. Learn more about HTTPS websites here.

  1. We post on our Facebook page 3-4 times a week. Do Facebook Ads take away from that or add to it?

Facebook Ads are a great way to add value to your existing social media marketing strategy, and should add to, and not take away from, your current strategy. Whereas organic posts can reach your current followers, Facebook ads can help you reach other potential new patients in your area while spreading awareness about your practice.

We recommend having a strong organic presence in addition to Facebook Ads, because once a potential patient sees your ad, they will either click through to visit a webpage of yours, or visit your practice’s Facebook business page – where you will want to make the best first impression possible. How do you make the best first impression possible? By having photos, a full description, and engaging, relevant posts.

  1. Can my ad be translated in different languages?

Yes. According to this article you can post up to 5 additional languages for your ads!

  1. If just starting to focus on our online presence, is Facebook, Yelp, or Google a better place to start?

It really depends what your overall goals are – but we understand that with all of today’s options, it can be overwhelming!

We recommend starting with a strong website and making sure to claim your Google My Business profile first. Then, you can move on to strengthening your Facebook Business Page and consider running Facebook ads to build your following and awareness about your brand.

Want a personalized recommendation on where to start? Call ProSites at (888) 932-3644.

  1. If we sign up with ProSites for Facebook Ads services, roughly how long will it take to see a return on investment?  Is it suggested we try 3 months or more time?

Our clients typically see a return on investment within their first month of advertising with us! Practices will first start seeing new Likes and followers on their business page(s), which builds their page following, brand authority, and audience! Next, practices will see more traffic on their landing pages and websites, and ultimately more conversions.

It’s recommended that practices try running ads for at least 3-5 months minimum to allow time for testing of offers, audiences, and messages to see which ones deliver the highest results.

  1. How often does ProSites publish Facebook Ads on the dental practice’s behalf?

All posts will go out Monday through Friday, once a day, at peak times, for best results.

  1. Does ProSites create video posts? If so, do you guys use our office staff in them?
    Yes, we do create video posts on your behalf! To ensure we adhere to Facebook regulations, we will create custom video content using high-resolution, professional footage of our own.
  1. Does ProSites create the landing page for our campaigns?

Yes, we do! To ensure the highest conversion rate possible, we create a custom, branded landing page with a strong call-to-action that encourages potential patients to submit their information to your practice. You will then instantly receive a lead with their contact information so your office can follow-up and help them schedule an appointment.

Running a dental practice and managing your patients is a full-time job – so let us do the heavy-lifting for your social media on your behalf! Call ProSites today for a FREE consultation at (888) 932-3644.