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June 2020

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Misc, Practice Marketing, Tips

Use your Dental Clinic Website to Drive New Business

In the modern age, having a professional, mobile-optimized website is a necessity. Your dental clinic website acts as the hub for all your marketing activities, helping you to attract new patients, build a reputation in your community, and increase patient loyalty. Here are some tips to optimize your dental clinic website!


Start with the User Journey

When building out your website, your central focus should be on your potential patients. Your website needs to be user-friendly, contain helpful information, and guide your visitors to book an appointment. Pay attention to what you look for when visiting a new website, as your visitors will follow the same patterns. They’ll likely search for a list of your services to determine if you offer what they need, so build out your patient care pages diligently. Once they understand your offerings, their next step will be to research why they should choose you over your competition. This is where it’s essential to build out a compelling story showcasing your staff, personality, and what makes you unique in your area.


Showcase Your Patient Reviews

When trying to choose a new local service, most people start by looking at reviews. This provides what marketers call “social proof” and helps them to find the right fit. While these reviews are housed on sites like Yelp, Angie’s List, and Google My Business, you can still showcase them on your website. Highlighting some patient testimonials and your star ratings on these sites paints a complete picture for new visitors and gives them the confidence to take the next step.


Perfect Your Dental Clinic Website Design

When considering how to design each page, think about the websites you visit frequently. Most successful sites have text that is easy to read, a logical structure with different headings, and images added throughout to give you a break from reading. Here are a few things to keep in mind as you create your pages:

  • Keep the most important information at the top of the page
  • Use headers to break out different sections
  • Implement the same structure between pages for consistency
  • Break up large chunks of text with images and headers for readability

By following these rules, you ensure that visitors will take the time to explore your content! If you use a website design service like ProSites, you can skip this step and use the pre-coded page templates they create for you.


Include Compelling Calls to Action (CTA’s)

The ultimate goal of your website is to book new appointments, so give visitors a compelling reason to do so. Speak to their needs and how you can solve their problems. Adding sentences like “Ready for your cleaning? Call us today!” can help convince visitors to book their first appointment. You may also want to implement specials for first time patients or create limited time offers for different holidays. These “Calls to Action” are essential to help increase conversion, so sprinkle them throughout your dental clinic website.


Add New Content to Support SEO

Search Engine Optimization (SEO) is an essential part of your business, as it helps you rank on the first page of Google for essential terms. Being on the first page for terms like “dentist in [your area]” brings in consistent visitors and helps you steadily book new appointments, but there are a number of hurdles to jump through before your site can make the first page.

Continually updating your website is one of the most important requirements from an SEO standpoint. Your average website visitor will want to see that your practice is adding new blogs and content, and Google looks at how often you make changes to your website when deciding where to rank you. A good rule of thumb is to add at least one new blog or product page a month while ensuring that each new page has over 300 words of content. Services like ProSites can create this content for you, so evaluate whether you want to outsource your marketing efforts!


Direct Traffic Back to Your Dental Clinic Website

Another huge element in boosting your SEO is how many visitors come to your website. Google evaluates your website traffic—and that of your competitors—when deciding who to rank on the first page for key search terms. An easy way to accomplish this is to direct people back to your website in all your marketing efforts. Whether you’re creating Facebook posts, pay-per-click ads, or putting advertisements in local papers and newsletters, you want to be sure that all traffic directs back to your dental clinic website! Create specific URLs for each campaign so you can direct visitors to the right pages and include your contact information and a CTA on each page.



Your dental clinic website is the cornerstone of your business, so ensure it gives off the right impression. If you’re not sure whether your current website makes the cut, reach out for a marketing consultation with ProSites today! We’ll walk you through improvements you can make to your website, and new features that can help you stand out from the crowd.

ProSites has been ranked as one of Design Rush’s top 10 Dental Website Design companies, making it the perfect fit for your practice! To learn more about Design Rush’s rankings, click here:


Misc, Practice Marketing, Tips

Creating a Virtual Waiting Room to Protect Patients and Staff

The COVID-19 situation is forcing dental practices to adjust their operations in order to limit the contact between patients and staff. Though it will take a bit of work to redesign your intake process, there are many tools you can use to simplify this transition. Here’s a guide on how to create a virtual waiting room with minimal effort!

Implement a Virtual Waiting Room

To limit the contact between patients and staff, your team should implement a virtual waiting room. Having patients wait in their cars will reduce the contact points on hard surfaces, the number of droplets in the air, and face-to-face interactions with front office staff. This process will allow you to reduce contact to the bare minimum while still providing excellent care. If you use an automated patient communications system, it’s extremely easy to send out a text when you’re ready to see your next patient, so add this as an additional step to your communications.

Go Paperless

To reduce contact on hard surfaces, your staff should also stop offering paper forms. You can easily switch to online patient forms if you use a service like ProSites. These customizable forms can be added to your website, allowing patients to complete their assessments before they arrive.

It will also be essential to prevent sick patients from coming into your office, so ProSites has already added a “Coronavirus Questionnaire” to our online form library. Your practice can easily add the ADA recommended health questions to all your patient forms, which allows you to reschedule patients who have experienced any symptoms of COVID-19 in the past few weeks.

Notify Your Patients of New Procedures

To keep your patients informed about these changes, we recommend outlining the new steps on your website. You can create a new webpage that describes the virtual waiting room process, along with guidelines on when patients should stay home.

In order to avoid confusion, also send your patients an email detailing your new process a few days before their appointment. Here are some important details we encourage you to include in this email:

  1. The American Dental Association recommends that you conduct contactless temperature screenings for both patients and staff, so advise patients that their temperature will be taken before they can enter your office.
  2. Provide details on how to use your new virtual waiting room. Let patients know that they should wait in their car until they receive a text from your office letting them know that it’s time to come inside.
  3. Provide a link to your online patient forms so they can complete this paperwork before arrival.
  4. To boost patient confidence, also share your updated cleaning regimens and any additional safety protocols your practice has implemented. You may also want to encourage or require patients to wear masks based on the guidelines in your state.

Sending all of this information ahead of time ensures your patients are informed and prepared for their appointments!


A virtual waiting room can help you tend to your patients while still prioritizing the safety of your patients and staff. If you need any help implementing your new system—or making any other adjustments in a post-COVID landscape—reach out to ProSites!

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