Use your Dental Clinic Website to Drive New Business
In the modern age, having a professional, mobile-optimized website is a necessity. Your dental clinic website acts as the hub for all your marketing activities, helping you to attract new patients, build a reputation in your community, and increase patient loyalty. Here are some tips to optimize your dental clinic website!
Start with the User Journey
When building out your website, your central focus should be on your potential patients. Your website needs to be user-friendly, contain helpful information, and guide your visitors to book an appointment. Pay attention to what you look for when visiting a new website, as your visitors will follow the same patterns. They’ll likely search for a list of your services to determine if you offer what they need, so build out your patient care pages diligently. Once they understand your offerings, their next step will be to research why they should choose you over your competition. This is where it’s essential to build out a compelling story showcasing your staff, personality, and what makes you unique in your area.
Showcase Your Patient Reviews
When trying to choose a new local service, most people start by looking at reviews. This provides what marketers call “social proof” and helps them to find the right fit. While these reviews are housed on sites like Yelp, Angie’s List, and Google My Business, you can still showcase them on your website. Highlighting some patient testimonials and your star ratings on these sites paints a complete picture for new visitors and gives them the confidence to take the next step.
Perfect Your Dental Clinic Website Design
When considering how to design each page, think about the websites you visit frequently. Most successful sites have text that is easy to read, a logical structure with different headings, and images added throughout to give you a break from reading. Here are a few things to keep in mind as you create your pages:
- Keep the most important information at the top of the page
- Use headers to break out different sections
- Implement the same structure between pages for consistency
- Break up large chunks of text with images and headers for readability
By following these rules, you ensure that visitors will take the time to explore your content! If you use a website design service like ProSites, you can skip this step and use the pre-coded page templates they create for you.
Include Compelling Calls to Action (CTA’s)
The ultimate goal of your website is to book new appointments, so give visitors a compelling reason to do so. Speak to their needs and how you can solve their problems. Adding sentences like “Ready for your cleaning? Call us today!” can help convince visitors to book their first appointment. You may also want to implement specials for first time patients or create limited time offers for different holidays. These “Calls to Action” are essential to help increase conversion, so sprinkle them throughout your dental clinic website.
Add New Content to Support SEO
Search Engine Optimization (SEO) is an essential part of your business, as it helps you rank on the first page of Google for essential terms. Being on the first page for terms like “dentist in [your area]” brings in consistent visitors and helps you steadily book new appointments, but there are a number of hurdles to jump through before your site can make the first page.
Continually updating your website is one of the most important requirements from an SEO standpoint. Your average website visitor will want to see that your practice is adding new blogs and content, and Google looks at how often you make changes to your website when deciding where to rank you. A good rule of thumb is to add at least one new blog or product page a month while ensuring that each new page has over 300 words of content. Services like ProSites can create this content for you, so evaluate whether you want to outsource your marketing efforts!
Direct Traffic Back to Your Dental Clinic Website
Another huge element in boosting your SEO is how many visitors come to your website. Google evaluates your website traffic—and that of your competitors—when deciding who to rank on the first page for key search terms. An easy way to accomplish this is to direct people back to your website in all your marketing efforts. Whether you’re creating Facebook posts, pay-per-click ads, or putting advertisements in local papers and newsletters, you want to be sure that all traffic directs back to your dental clinic website! Create specific URLs for each campaign so you can direct visitors to the right pages and include your contact information and a CTA on each page.
Your dental clinic website is the cornerstone of your business, so ensure it gives off the right impression. If you’re not sure whether your current website makes the cut, reach out for a marketing consultation with ProSites today! We’ll walk you through improvements you can make to your website, and new features that can help you stand out from the crowd.