A friendly smile and great customer service used to be all that was required to build patient loyalty, but the modern person expects so much more from their dentist. Providing the latest technology and time-saving features is a necessity to decrease attrition and get patient referrals. Here are some tips to build patient loyalty:
Ensure Your Website is Mobile-Optimized
It’s essential for a modern dental practice website to resize correctly on mobile devices. Creating an easy-to-use navigation bar and displaying your contact information at the top of your homepage makes it easy for patients to contact you on-the-go, reducing stress when they need to reschedule or ask for more info. Open your website on your phone and tablet and test the functionality to ensure it meets modern standards. If you’re website is behind the times, working with a website design company like ProSites will ensure your patients easily find what they need!
Provide Online Appointment Booking
Another essential modern feature is online appointment booking. Patients who are too busy to call in will love the ability to schedule their next appointment right from their phones or laptops, and it also saves time for your staff. You can set preferences on how far in advance you want calendars to be available for booking and set different hours for each provider in your office. This flexibility makes it easy for new patients to schedule their first appointment while also supporting existing patients.
Appointment Reminder Texts
Sending emailed or texted appointment reminders is a simple way to show that you respect your patients’ time, and it’s a proven way to increase patient satisfaction! In a Hanover Research study, 80% of surveyed dental patients say they prefer a text message appointment reminder to a phone call. Text messages also have an average response time of 90 seconds, making them a quick way to confirm appointments without wasting your staff’s time. the modern world, everyone is inundated with tasks, meetings, and never-ending chores. For your patients, appointment reminders simplify the process of juggling a busy schedule, and dental offices need to ensure they’re taking this easy step to minimize stress for their patients.
It’s essential to make it easy to contact your practice right from your website, and virtual consultations offer an easy way to engage potential patients. ProSites can help you place a Virtual Consult button on your homepage, and patients will be able to select between emergency and cosmetic consultations. They can then submit a series of photos and a description of their problem, so you can evaluate their needs and respond with a treatment plan. For busy patients—or those with a bit of anxiety about visiting a new dentist—virtual consults are simple, stress-free option.
Given the hectic rush of the modern world, it’s essential to provide your patients with the latest technologies to streamline each appointment. By providing online booking, appointment reminders, and even state-of-the-art features like virtual consultations, you’ll delight existing patients while attracting new ones. If you’d like more information on these features, reach out to ProSites today!