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March 2021

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Practice Marketing

Running Your Dental Practice Safely in 2021

2021 is poised to be a complicated year for dental practices across the United States. Most experienced a huge drop in revenue in 2020, and patients are still nervous to return to their dentist due to the COVID-19 outbreak. However, new technology can help you reassure patients and operate safely throughout this unprecedented year.  

 

Use Online Forms to Screen for COVID-19 

While it’s essential to fill your appointment book, you still need to minimize the risk of COVID-19 to your patients and staff. ProSites has created a COVID-19 screening form that you can send out before each appointment. This form asks about any potential symptoms or exposure to the virus, ensuring that you can postpone risky appointments before patients even walk through the door. Sending out this form also increases patient confidence, as they know that you’re taking the pandemic seriously and looking out for their safety.  

 

Email Patients About Your Updated Safety Protocols 

Automated emails are essential to reassure patients that you are operating safely. You should mention the increased safety measures that you’ve implemented since the pandemic began. Contactless temperature screenings ensure the safety of your staff and patients, so be sure you are checking the temperature of everyone who enters your practiceYou should also implement a virtual waiting room where patients wait in their cars instead of spending more time in your office. Email your patients about these new policies, and also mention your updated cleaning regimens to maximize patient confidence. 

 

Catch Up On Canceled 2020 Appointments 

Given the stay-at-home orders and nerves surrounding the COVID-19 pandemic, many patients likely cancelled their appointments in 2020. You should begin communicating with these patients and trying to schedule a make-up appointment in early 2021. Use your automated texting service to encourage patients to schedule their next visit. If you don’t hear back within two weeks, follow up with a phone call. If your staff has availability, consider adding after-hours and weekend appointments to make up for lost time and provide additional flexibility.  

 

Update Your Website 

In addition to updating your patients before upcoming appointments, you should incorporate your revised hours and procedures into your website. A pop-up across the top of your homepage is an easy way to communicate your safety protocols, and it can be changed quickly if situations change in your areaThe ProSites Member Services team can help you update your website, or you can make the changes within your website editor.  

  

Provide Valuable Info on Social Media 

Your Facebook page is an easy way to communicate with your patients, so post your updated safety procedures and ongoing updates. Be sure to cover your new temperature checks, COVID-19 screening protocols, and your availability over the coming monthsDon’t forget to respond to comments and engage with your followers 

 

Use Pay-Per-Click Advertising to Bring in New Patients 

One of the quickest ways to attract new patients is Pay-Per-Click advertising. To make the most of the changing marketplace due to COVID-19, target terms like “emergency dental” and “dentist open now.” This will help you attract patients who put off essential work in the past year, and it helps you quickly fill up your appointment book. To maximize the return on your investment, consider partnering with ProSites to handle your marketingWe specialize in Pay-Per-Click for dental practices and conduct constant testing to help you stay on top of the competition. 

 

Use Virtual Consult Tools to Triage Emergency Dental Cases 

With limited capacity and social distancing, it can be difficult to triage patients and ensure emergency cases take priority. ProSites provides a Virtual Consult tool which can be added right to your website. Patients can upload pictures of their teeth so your team can make an informed decision about what cases to prioritize for emergency appointments. You can also use this tool to create ongoing treatment plans for complicated cosmetic work, and both situations can be billable to insurance. This tool is essential for 2021, when you need to support your patients while limiting contact to prevent the spread of COVID-19.  

 

Though you’ll need to adjust your operations to support your patients in 2021, it’s still possible to operate your dental practice safely. If you need any help launching online forms or filling your appointment book, reach out to ProSites today!  

 

Misc, Practice Marketing, Tips

Top 10 COVID-19 Dental Practice Resources

Keeping up with the latest information regarding COVID-19 is critical for dental practices. As new updates emerge, it is vital that you refer to resources that have real-time data that can help your practice evaluate developments over the coming weeks.

In order to help you navigate through the pandemic, here is a list of top 10 resources to help you navigate these unprecedented times

  1. American Dental Association (ADA). The ADA offers the latest information in dental industry news. This website has the latest information on the COVID-19 relief bill and what it means for dentistry and your practice. They also share continued guidance on dental emergency procedures, and whether to offer nonemergency care: https://www.ada.org/
  2. California Dental Association (CDA). The CDA website is a great resource for dental practices looking for the latest webinars, HIPAA compliance, helpful resource library, tips on practice management, as well as providing urgent updates by text: https://www.ada.org/en/member-center/coronavirus-resource-toolkit-for-ada-members
  3. Dental Economics. This valuable business journal is a practice management resource that helps dentists in every stage of their careers, from dental students to new dentists to seasoned clinicians: https://www.dentaleconomics.com/
  4. National Network for Oral Health Access. This resource for dental practices offers case studies, consent forms, and the latest updates on the pandemic and what it means for your practice: http://www.nnoha.org
  5. Apple and Center for Disease Control (CDC). This joint effort with Apple and the CDC offers a FREE COVID-19 Screening Tool. This tool can help you understand what to do next about COVID-19: https://www.apple.com/covid19
  6. American Association of Endodontists (AAE). Their website offers a full page on COVID-19, including implications for Dental Care and current best practices. As their website notes, they will offer new recommendations as the pandemic evolves: https://www.aae.org/specialty/clinical-resources/covid-19-updates-resources/
  7. Center for Disease Control (CDC). The CDC website is updated frequently to cover recent events and contains comprehensive guidelines such as “Interim Infection Prevention and Control Guidance for Dental Settings During the COVID-19 Response” to protect your practice and your patients: https://www.cdc.gov/coronavirus/2019-ncov/index.html
  8. Dentistry Today. This a valuable article for dentists looking to compare their preparedness to the rest of the industry: https://www.dentistrytoday.com/news/todays-dental-news/item/6014-dentists-already-are-prepared-for-the-coronavirus
  9. Health Resources & Services Administration (HRSA). The Health Resources and Services Administration (HRSA), an agency of the U.S. Department of Health and Human Services, is the primary federal agency for improving health care to people who are geographically isolated, economically or medically vulnerable. They include a helpful list of FAQs that cover need-to-know information on dealing with the outbreak: https://www.hrsa.gov/coronavirus
  10. United States Environmental Protection Agency (EPA). The EPA provides valuable resources such as a list of the most effective disinfectants to use against COVID-19, as well as emerging viral pathogen claims for SARS-CoV-2: https://www.epa.gov/newsreleases/epa-releases-list-disinfectants-use-against-covid-19 and https://www.epa.gov/coronavirus

We hope you find these resources helpful.

We are here to help. ProSites is also here to help you with your patient communication needs. Reach out to an Internet Marketing Advisor today at (888) 932-3644 or click here to request a free consultation with our industry experts.

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Misc, News, Practice Marketing

Grow Your Dental Practice with Video Marketing

One of the biggest challenges to marketing your dental practice is staying on top of the latest trends, but video marketing provides an exciting opportunity to maximize your return on investment and attract new leads. Videos are a central part of modern marketing, and they multiply the impact of your existing marketing channels. Here are some of the benefits of video marketing for dentists: 

Attract New Leads 

Dental marketing is filled with intense competition, so it’s essential to find unique ways to market your practice to local patients. Video marketing is the latest trend within the dental marketing landscape, and it makes it easy to attract new patients in your areaProSites’ video marketing service makes it easy to showcase your amazing staff and beautifully designed office. We can even interview your loyal patients for video testimonials that help seal the deal for prospects who are trying to find the right practice. Best of all, we handle everything from creating the video to launching across all channels, so you get amazing results with minimal effort.  

Maximize Your SEO  

The most important marketing channel for dental practices is SEO, or Search Engine Optimization. This is the process of building your website and content so you rank for terms like “dentist in [your city].” Video marketing has become the latest boom in SEO, as Google has started including videos at the top of many search results. Being the first dentist in your area to create a video ad will help you monopolize these top spots, and with some hard work and good luck, you can also rank with both your video and website. Having two (or even three) of the top ten search results helps fill your appointment book, and patients will feel confident that they’ve made the right decision when they see your state-of-the-art video marketing 

Make the Most of Your Social Media Marketing 

What makes video marketing so exciting is that it naturally supports all of the marketing you’re already doing. In addition to SEO, video marketing integrates seamlessly with social media, increasing your traction on both Facebook and YouTube. Our team creates videos of different lengths and content for each channel, making sure it’s the right fit for different audiences. We also fully optimize each video so it can be found by the right viewers, as well as creating supporting landing pages for Facebook and YouTube ad campaigns. This seamlessly converts leads to new appointments, as well as provides tracking so you can see your exact return on investment. If you’re already marketing on social media, video marketing helps take your efforts to the next level.  

Stand Out from the Crowd 

One of the biggest benefits of video marketing is that it’s an up-and-coming technology that most small businesses are ignoring. Whether they lack the knowledge or the resources, most dental practices aren’t taking the time to take advantage of all the benefits video marketing creates. By being the first dentist in your area to create video ads, you can stand out from the crowd and be the first to reap the SEO and lead generating benefits of video marketing.  

 

If you’re ready to showcase your beautiful practice, friendly staff, and loyal patients, reach out to ProSites today! Our team will come out and record videos at your location so you can highlight your expertise and excellent service. Then our internet marketing experts will help share your video far and wide to help you attract new patients!  

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