Category

Social Media

Home / Social Media
""/
Social Media

30 Great Social Media Post Ideas for Dentists

Consistently posting on social media can be hard to do after a while. So, we thought we’d give you some inspiration with these 30 amazing post ideas!

Want to learn more about dental social media now? Download the free whitepaper, Running a Dental Practice in the Age of Social Media.

Hours and Updates

  1. If your hours and safety procedures have changed, post about it on your social media! This will help patients understand any guidelines or health screenings ahead of time and make them feel safe booking their next appointments.

Community and Volunteer Events

2. Highlight volunteer work your practice is involved with. Social media is a great place to post photos from charity walks, events, and any pro-bono work your practice offers.

3. Host a charity drive and promote it leading up to and on the day of the event. Consider offering an annual food drive around Thanksgiving and a toy drive around Christmas!

4. Help promote events happening in your community like a pet adoption near you. People like to help spread the word, so these posts will likely get shared by your followers!

5. Share information about scholarships you offer or are aware of, particularly for dental school students.

Office Celebrations and Announcements

6. Celebrate your staff with a happy birthday message. This will resonate with your loyal patients and build familiarity with your friendly staff!

7. Congratulate your staff when they announce a pregnancy (given that they feel comfortable sharing this news).

8. Show your practice’s personality and post photos of holiday parties, costume competitions or white elephant gift exchanges.

9. Is your office offering new technology like online intake forms or online billing? Show off these new features!

10. Announce conferences that you are attending and include professional photos from the convention floors.

11. Share your experiences at CE events. People like to know that their dentist is keeping up with the times!

12. Introduce new-hires with a photo and quick bio. This is a great way to familiarize your patients with new staff members.

13. Explain a new process that your practice has implemented to improve patient experiences, like confirming or rescheduling their appointments seamlessly online.

14. If you’re in the news, it’s OK to brag a little! Share local press about your practice.

15. Give your followers updates on holiday hours so they can plan their appointments accordingly.

Testimonial Content

16. Share your own positive, native reviews. Facebook allows patients to review you, so if someone has something nice to say “share” the post and thank them publicly.

17. Highlight before and after photos (with the patient’s permission, of course). ProSites also offers a service called Patient ShowCase which makes it easy to highlight before and after photos on your website to increase case acceptance.

18. Re-post any positive posts that patients post about and tag your practice in.

Promotions

19. Hold themed days such as Denture Days or Patient Appreciation Days. Having a blog post that explains the promotion helps too.

20. Offer a discount to new clients. Tip: Promotions are best shared near end of calendar year when people are thinking about their expiring benefits. Start posting weekly in September and continue until December 31st.

21. Create a Patient of the Month program thank patients for being loyal supporters.

Educational Content

22. Create a list of common questions and answer one common question each week, such as “What to do in a dental emergency?”

23. Discuss your opinion of fashions trends that affect oral health such as piercings, jewelry in teeth, and other uncommon cosmetic procedures.

24. Share dental care tips that inform patients about flossing, the benefits of sugar-free gum, and more.

Entertaining or Humorous Content

25. Entertain your patients with celebrity before and after smile comparisons.

26. Uncover myths about dentists debunked.

27. Highlight fun facts about dentistry. A quick google search can help come up with a few.

28. Make kids laugh with cartoons about dentists. Use your best judgment to determine if this is consistent with your practice’s voice and personality.

29. Re-post relatable content such as these Buzzfeed articles about dentists. Use your best judgment to determine if this is consistent with your brand as well.

30. Repost old content that did well as a #TBT (throwback Thursday) post.

""/
Practice Marketing, Social Media

Dental Facebook Posts – Ideas for Your Practice

On average, adults in the USA spend nearly two hours on social media networks per day(!). Facebook is in the lead with 2 billion users worldwide and offers a growing array of things you can do on the platform. From posting a status and sharing photos to getting news, selling items, or asking for recommendations – being on this social network has almost become a cultural requirement for both individuals and businesses. Become an expert in Dental Facebook Posts today!

As people are now so transparent in sharing their lives publicly, they expect the same from businesses. Social media is a great place for your practice to showcase its personality, interact with current patients and drive more traffic (prospective patients) to your website.

People won’t be impressed if your dental practice’s Facebook page is bare, missing information, or simply promoting patients to come in. Instead, publish amazing Facebook Dental Posts that provide valuable and educational content to get people Liking and interacting with your page.

Facebook Dental Posts Ideas

Need some help getting started? Here’s some ideas that you can take and use as your own the next time you hit social media writers block.

Post Idea 1

Have a toothache? Here are four ways to offer temporary relief (but in the meantime, make sure to call us to get it checked out):

  1. Rinse with warm water.
  2. Floss to remove food or debris that may be wedged between the teeth.
  3. Take an over-the-counter pain reliever.
  4. Apply an over-the-counter antiseptic containing benzocaine.

Post Idea 2

Frequent headaches? You might be grinding your teeth at night which can also hurt your sleep and damage your teeth. Find out if a mouth guard is something you should consider and ask us about it at your next appointment!

Post Idea 3

Did you know that in a lifetime, the average person spends 38 days brushing their teeth? #themoreyouknow #dentalfacts

Post Idea 4

Tooth decay is the world’s second most common disease (the common cold is #1). Take a few minutes morning and night to take care of your pearly whites!

Post Idea 5

The great debate – do you brush your teeth the moment you wake up, or wait until after breakfast? Comment below and watch out for tomorrow’s post on my viewpoints! Make sure to follow-up with a post with your views on morning brushing. Bonus: Tag people who commented on your original post so they can see your answer.

Schedule Facebook Posts in Advance

Now that you have content to post, the next step is to publish frequently and consistently. Plus, Facebook has a tool that allows you to schedule posts in advance. Instead of needing to remember to post 3 times each week, you can dedicate an hour to scheduling out posts months in advance. This way you can focus your time spent weekly on social media to engaging with followers by commenting, replying, and liking their feedback and posts.

Watch the video below to learn how to schedule your content on Facebook.

Once you have a month’s worth of content on your page, it’s worth taking the time to view your Insights, or Facebook page analytics, to determine the best days and times to post, and adjust your scheduled posts accordingly.

Discover 30 great dental Facebook Posts and get even more ideas on what to post and download the FREE toolkit below.

""/
Social Media

How Dentists Should Use Facebook Polls

As a dentist, if you’re on social media – you already know the importance of staying engaged with current and potential patients. In addition to posting about dental hygiene tips, special offers or promotions, and office news – have you considered using a Facebook poll as part of your content strategy?

Asking poll questions is a something that both large and small companies can benefit from asking. It allows you to:

  • Gain a deeper understanding about your patients (current and potential)
  • Get more content ideas for new posts
  • Differentiate the types of content you’re posting about for more engagement and interaction

Create a Facebook Poll

To get started, simply go to your practice’s page, then into publishing tools and go to create a post. From there, click “poll” in the drop-down options.

From this option, you can insert your question and type the various answer options. You can also set the duration for how long you want the Facebook poll to last. Once you’re all set, simply hit publish and wait for the results to come in!

Common Poll Questions

To help you get started, below are a five examples of questions you could ask your patients:

  1. Which appointment times do you prefer?

Option 1: Morning/early afternoon

Option 2: Mid-afternoon to early evening

  1. Which types of content would you like to see more of?

Option 1: Tips on hygiene and cavity prevention

Option 2: Tips on teeth whitening

  1. Do you prefer to use a manual or electric toothbrush?

Option 1: Manual

Option 2: Electric

  1. How often do you floss? (Be honest!)

Option 1: At least 4x a week

Option 2: Under 4x a week

  1. Do you want to see more posts about…

Option 1: Special offers and promotions

Option 2: Tips to keeping a healthy smile

Learn more about the importance on Facebook Marketing and discover how to enhance your practice’s social media presence today!

You can also call ProSites at 888-932-3644 to learn how we can manage and grow your entire presence on today’s largest social networks like Facebook, Instagram, and Google+.

""/
Misc, Practice Marketing, Social Media, Tips, Website Design

Using Dental Website Marketing to Expand Your Practice

In the modern age, it’s not enough to launch a website and hope it attracts clients. When every mom and pop shop on the corner has a beautiful, mobile optimized website, you’ll have to put a bit more work into staying ahead of the competition.

Here are some tips to ensure your dental website marketing is on the right track:

Launch a Separate Website Page for Every Service You Offer

One of the challenges of optimizing your dental website marketing is helping Google understand the structure of your site—and therefore what products and services your business offers. An easy way to help search engine bots understand your professional services is to create separate content pages on your site that details your service with specific talking points. For example, if you specialize in Pediatric Dentistry, Cosmetic Dentistry, and Check-ups, create a separate page for each item and talk about the various ways your practice is different than the practice down the street. Pro Tip: You can easily structure your site by creating a “Services” tab to house a drop-down list of all your most popular services!

Optimize Every Webpage for SEO

SEO (or Search Engine Optimization) is a marketing strategy that allows Google and Bing to prioritize your website over others. By creating valuable content with the right number of keywords, your website is more likely to appear on the first page of search results. SEO is extremely tricky to maintain, as changes are made to the algorithms constantly, but you can still take some basic steps to give your website a fighting chance. Pro Tip: Ensure that all of your pages have at least 300 words of content and use the same keyword in the URL, page title, and at least once in your paragraphs.

Create Meta Descriptions for Each Page

As you create your content, do not forget to add meta descriptions themselves! A meta description is a snippet of HTML that displays on search results, and it should contain the main point of your page. Creating an effective meta description is more of an art than a science. Basically, they are limited to 155 characters and should contain a hook or headline that encourages your patients to click on your page. To determine whether a meta description is working effectively, be sure to look at your click through rates (CTR). If no one is clicking to on your links, you may want to test another version. Pro Tip: If you’re working with a marketing industry expert like ProSites, we will monitor your click through rates and website traffic to ensure that your patients are engaging with your content.

Add Your Contact Information to Your Footer

Since dental website marketing is ultimately based around local SEO or search engine optimization, you want to ensure both users and Google bots know where to find you This will make it easy for clients to pull up directions wherever they are on your site—and it will help Google understand what zip codes or local neighborhoods your dental marketing is targeting. Pro Tip: To ensure Google knows where you’re located when scanning through each page, simply add your contact information to your website footer.

Include Photos and Add Alt Text

As you build your site, adding photos or videos is a great way to both build familiarity and optimize your SEO. Be sure to include photos of yourself, office staff, location and your waiting room to attract new patients and show off the highlights of your office. As you add these to your website, don’t forget to add the alt text to each image to help with your SEO or search rankings. This alt text should clearly show what the photo is, along with your practice name and location. Pro Tip: Here’s an example of the alt text you would add to a Dentist’s photo: Jay Smith DDS, Smith Family Dental, San Diego California.

Add Testimonials from Clients

As you set up your dental website marketing, you want to include as much social proof as you can, as this provides your dental practice with credibility. By highlighting how much others love your services, you help establish trust with new patients before they even make an appointment. Reach out to your longtime clients and ask if they’d be willing to write a testimonial to help support your dental website marketing. Pro Tip: You can add these individually as design elements on important pages, and create a dedicated Testimonials Page to house a full list of all your reviews!

Don’t Neglect Your XML Sitemap

With thousands of new pages being added to the web every day, there is no actual person moderating or reading this content. Ultimately, search engine bots are what decide whether a page will rank or not. To help assist these bots, an XML Sitemap is automatically created for every new site. This sitemap lists out every page in a coded tree. But just having your pages listed on here is not enough to support your dental website marketing. Your team should go through and rank the importance of each page, on a scale ranging from 0.1 to 1.0. 1.0 is the most important, so this should only apply to your homepage. Service pages, About Us, and Reviews pages can rank anywhere from 0.5-0.9, depending on what’s most important to bring in traffic. You should also tell your sitemap how often you make changes to each page. Is it weekly, monthly, or yearly?  Pro Tip: if you have a dental website marketing service like ProSites, we can help you create and maintain your XML Sitemap so you don’t have to worry about this step.

Monitor Your Dental Website Marketing Traffic

In order to stay ahead of your competition, you should constantly monitor the performance of your dental website marketing. Your website performance includes reviewing your audience, monitoring your click through rate, page rankings, and conversions to ensure there are no dramatic drops in your performance. If something suddenly loses traction, it may be a sign that Google has implemented an algorithm change, and you’re being penalized for something like keyword stuffing, outdated pages, or not posting new content. If you work with a marketing team like ProSites, they will monitor your site for you, send monthly updates, and proactively make necessary SEO changes.  Pro Tip: we recommend running your stats at least once every two weeks to ensure your website is healthy!

Conclusion

If you have a website, be sure to check out our tips above to make sure your website is working for you. In other words, is your appointment book full? If you do not have a dental website marketing in 2020, you’re going to quickly fall behind your competition. Industry marketing experts like ProSites have dedicated marketing advisors that know exactly what it takes to launch a beautiful, SEO-optimized website with local search for your dental practice. Our digital industry advisors at ProSites are ready to help. If you have any questions about how to beat the competition in your area, reach out to us at (888) 932-3644 or click here to see ProSites in action.

""/
Misc, Social Media, Tips

Facebook Marketing: 7 Mind-blowing Statistics Dentists Need to Know

What do 1.59 BILLION people do every day? Use Facebook!

According to the recent Salesforce report “50 Best Social Media Practices”, 66% of internet usage is spent on social media sites. There is no doubt about it, when it comes to social media marketing, Facebook is the platform of choice. Therefore, it makes sense to capitalize on the company’s unprecedented access to potential new patients with Facebook marketing!

Need a bit more convincing? Check out these ten compelling reasons why dental practices should use Facebook to rapidly boost their new patient numbers.

  1. 79% of online adults use Facebook (AdEspresso). Why this matters: Once the province of college students and teens, Facebook has matured along with its audience. Chances are, your potential patients are on Facebook right now, some looking for a new dentist. Reaching them with an engaging business page and highly targeted ads can be done both rapidly and within your budget – delivering a fast return on your marketing investment. If you’re experiencing an emergency, last-minute opening, or another critical change that requires you to alert numerous patients at once, sending a text may be the best way to reach a group of patients at once.
  2. 72% of online users who make over $75,000 per year are on Facebook (OmniCore Agency). Why this matters: If you seek patients who value quality dentistry—and are willing to pay for it—Facebooks users are likely candidates. Of all the social media platforms, this audience is the most affluent. With income of more than $75,000 per year, you can tap into the ideal patient demographics for your practice.
  3. Americans spend 58 minutes per day on Facebook (HootSuite). Why this matters: Your current and potential patients are constantly bombarded with noise—from junk emails to group texts to online video ads which play automatically, like it or not.  How can you capture their attention?  With 58 dedicated minutes a day, Facebook marketing allows you to engage users when they are in a more relaxed, receptive frame of mind. Here you can grab their undivided attention.
  4. 50 million businesses have Facebook pages (HootSuite). Why this matters: The social media experience—particularly for Facebook users—is all about connecting with friends, family, and businesses in a relaxed, friendly environment. When your practice is there with an active Facebook page, it builds brand awareness with prospective patients. When your practice isn’t there, it diminishes brand awareness and expectations for your practice. Plus, it leaves room for the competition. There’s simply no downside to having a Facebook page for your practice. Did we mention it’s free?
  5. 57% of consumers say that social media influences their shopping (AdEspresso). Why this matters: Having a presence in a digital environment which influences buying decisions is a must for dentists. With Facebook marketing, you can showcase your expertise while building a rapport with existing and prospective patients. A strong Facebook business page with glowing reviews, educational articles and enticing promotional offers builds confidence and familiarity—all of which leads to more business for your practice.
  6. Facebook remains the most-used social media site among all ages, used by 64% of Americans age 12 and up (Salesforce, 2019). Using highly targeted algorithm’s Facebook monitors shares, likes, interaction with content and posting behavior, etc to ensure that all audiences are engaged at a massive level. That means Facebook Audience Insights can be a powerful way to connect with new and potential patients on regular basis that is relevant to them personally. That is powerful.
  7. 8 in 10 Americans use Facebook on a regular basis. Since the social media giant provides free access to users, Facebook relies heavily on advertising for the bulk of it’s revenues. For that reason, the company cleverly tracks user patterns, interests and demographics to entice advertisers. That means you can precisely target prospective patients with Facebook Ads.

Would you like to learn more about how to market your practice on Facebook? Connect with our professional Marketing Advisors at ProSites to learn more. Call us at (888) 932-3644 or click here to see ProSites in action.

""/
Social Media

22 Questions on Social Media for Dentists, Answered

Last month, we held a webinar tutorial on how dentists can maximize their practice’s presence across today’s top social media channels. During this presentation, we received an abundance of great questions which we’ve answered below!

  1. Do we need a personal account on Twitter to open a professional page as well?

Twitter does not differentiate pages for businesses vs. people the way Facebook does, so on Twitter, you only need one account which should be branded and named after your practice.

  1. What if you created a Facebook Business Page but didn’t link to your personal page? Can you combine the two? Also, how do you get your name off unverified pages?

Unfortunately, if you create a Facebook Business Page for your practice but didn’t link it to your personal Facebook profile, it’s possible Facebook will delete the page.

To get your name off unverified pages, first search for your practice name on Facebook. If you find a page that matches your practice, follow these steps to claim the page first. During these steps, you’ll have the opportunity to combine the existing page with any page you already have access to from your personal page. Repeat this process for any unverified pages you find until you combine every page to ensure you don’t have any unverified pages with your name on Facebook.

  1. How do I get my business name to be on top of Google search?

There are a few ways to get noticed toward the top of Google search results – you can do so via paid ads (PPC), organic listings (requires dental search engine optimization), and optimizing your Google My Business profile.

Read this to learn what you can do to optimize your Google My Business (GMB) profile to get noticed within the “map” section of search results. And, call us to learn more about dental pay-per-click and search engine optimization solutions at (888) 932-3644 or download the whitepaper to get a high-level overview of what’s involved with dental pay-per-click advertising.

  1. Can you put a link to Facebook, Twitter, Instagram profiles on your email signature?

Absolutely! In fact, we encourage you to do this. You can include a simple line that explains the benefit of following your practice with links to each respective page (e.g. Get oral hygiene tips and offers by following us on Facebook, Twitter, and/or Instagram!)

  1. What are some good programs for creating logos and content for posts (like cartoons)?

There are many sites available, but one that we love is www.Canva.com. It’s a great (and free!) tool that allows you to create logos and content without any professional design experience.

  1. How do you send a link in an email to have a patient “Like” your Facebook Business Page directly?

We recommend going to your Facebook Business Page to get the full URL. Then, in the body of your email, you can simply ask the patient to “Like our practice on Facebook, herewhere you hyperlink the text “here” to the actual URL.

You can do this by right-clicking the word “here” and clicking “add link” – simply paste your Facebook URL into this section.

  1. Does the personal page connected to the Facebook Business Page have to be active? Meaning, can you have an incomplete personal page, photo, etc., and yet have the Business page filled out?

It is OK to have an inactive personal profile while having an active Facebook Business Page for your practice. Because the two are separate from one another, having an incomplete personal profile will not negatively impact the performance of your Facebook Business Page. That said, if you do have an active personal profile, you can use this as another tool to drive more traffic and “Likes” to ask people to share the word about your page.

  1. Can I “Like” other dental-associated Facebook Business Pages from my practice’s Facebook Business Page?

Yes, you can “Like” other Facebook Business Pages from your practice’s Facebook Business Page, however this content will not appear in your personal newsfeed (there is a separate newsfeed for Facebook Business Pages). This means you’ll miss out on content from the page that you “Liked” if you’re on your personal profile. A best practice is to “Like” other Facebook Business Pages from your personal profile so you don’t miss out.

  1. What are the best social media platforms for reaching patients?

For dentists, we recommend having a presence on Facebook, Instagram, and Google+. Facebook has a large reach and wide-range of users, plus your profile can be used to showcase reviews, share educational articles, photos, and videos.

Instagram is great for dental practices because it provides more information about your practice, visually. You can showcase before and after photos, your office, team members, and more.

Google+ is important because optimizing your profile can help you get noticed toward the top of search results. By gaining more reviews, having a complete profile, and showcasing key information about your practice, you can easily drive more traffic to your website.

  1. How important is it to include hashtags on your posts on each platform?

It will not make or break the success of your page, but it is a good practice and habit to form. You don’t need to go overboard with 50 hashtags per post, but it is recommended to use a few hashtags that pertain to the topic of your post for maximum visibility (e.g. #chicagodentist #oralhealthtips #cosmeticdentistry).

  1. We have two Facebook Business Pages per office. Is it better for us to merge the two since its only one doctor in practice? We have two websites as well.

It’s best to have to have one Facebook Business Page per location. If you have two pages per one office location, then you will want to combine the pages with same address.

The reason for this is because Facebook is one of the top directories that Google considers when triangulating name-address-phone number data, which can help with your website’s local search rankings. By creating two pages for each practice location, you can potentially increase  your website rankings as well.

  1. Can you connect Instagram with Facebook?

Yes! You can link your accounts so when you post a photo to Instagram, you can also have it shared to your Facebook Business Page.

  1. Where on Facebook can I find which posts have the most likes?

Within your Facebook Business Page, in the navigation bar, you’ll see a row of options where you should click Insights.

Here, you will find analytics with information on the performance of your content and pages. On the left-hand column of the page, you’ll find an option to click “Posts” to see which ones have the most likes, comments, and clicks. Use this information to understand which types of content your audience prefers most and post more of it!

  1. How do you suggest getting followers if you are just starting a new Facebook Business Page not connected to your personal profile?

The first step would be to send an email to all of your patients letting them know you’re on Facebook and requesting they “Like” your new Facebook Business Page (with a link as well). Let them know what they can expect from doing this gesture – will they get weekly tips? Special discounts? Educational articles? Let them know what’s in it for them, and they’ll surely like your page!

You can also include signage in your office and add a sentence to your signature lines via email. Train staff to tell patients about your practice’s new social media presence before they leave your office.

  1. Is there any way you can have a Facebook Business Page without merging with your personal profile?

To control a Facebook Business Page, you must get to it through a personal profile. Although they are completely separate profiles, for added privacy, you can make sure on your personal profile to keep post privacy limited to “only me” or “only friends” so the public doesn’t see it, or use an incomplete personal profile to manage your business page.

  1. Can you also explain the “boosted” post and what that exactly does? Is it worth the money?

Boosted posts are ones that you apply money to, in order to increase the audience it reaches. It’s one of the simplest ways to advertise on Facebook. Boosted posts are different than Facebook ads because they are not created in Ads Manager and don’t have all of the same customization features.

Try testing a small amount of money first to see if it helps your page get more likes. If it does, try a bit more budget until you feel you’ve reached your goals.

  1. As Instagram wants pictures of a certain size/parameter, how do you manage posting to both Facebook, Instagram and Twitter?

Instagram will allow photos of different ratios to post but using a square is still considered best practice. Facebook and Twitter are more flexible, but using a square image across all platforms allows you to post simultaneously to all platforms while ensuring your content shows well on each network. Try using www.Canva.com to create square images or the crop feature on your phone.

  1. Do my other coworkers have to know my personal passwords to log-in to the practice’s Facebook Business Page?

No. You can simply name other coworkers as an “Admin” on your Facebook Business Page so they can log-in to Facebook under their own personal profile. You can also set different controls to distinguish how much an individual is able to control or edit the page.

Want to learn more about marketing your practice on social media? Click here to listen to the full social media tutorial where you’ll learn how to create strong social media profiles and pages for your dental practice on today’s top networks.

Marketing your dental practice on social media can be time consuming and tricky. Learn how ProSites handles it all for you and call us at (888) 932-3644 for a free demo.

""/
Social Media

Top 5 Ways Dentists are Engaging with Patients on Social Media

In a recent survey , over 54% of dentists reported to utilize social media as part of their marketing strategy.

As social media only continues to grow in its powerfulness, here are the top 5 ways we are seeing dentists utilize these ever-growing networks to attract new patients:

  1. Educating patients through easy-to-understand articles. Blogging is a great way to showcase your expertise and provide patients with helpful tips and advice. Plus, search engines like Google love new content – so blogging can also help increase your rankings. Through social media, dental practices can share their latest blog articles to maximize their visibility. Use pull quotes from the article as your post, and then include a link to read the full article.
  1. Learning more about their patients through poll questions. One of the best ways that dentists can learn what resonates with their target audience and patients is by simply asking! Dentists are using poll questions on Facebook to deepen their understanding of their patient base so they can provide more meaningful content, adjust processes and ways in which they do business – and more! Use poll questions to ask patients what types of topics they’d like you to write about, their appointment time preferences, reminder/communication preferences, and more.
  1. Promoting their services and special offers to drive more business. Not everything on social media should be promotional, but the networks do provide a great channel to reach a large audience at once – and offer new specials and promotions. Plus, offering specials on your Facebook page is a great way to incentivize followers to stay engaged and “Like” your page.
  1. Improving their online reputation through reviews. One of the best ways to build trust and credibility among potential new patients is through online reviews. Dentists can ask patients to leave a positive review on their Facebook page or website to help other potential patients see what it’s like to work with them. By actively responding and monitoring reviews, potential patients can see that the dentists takes pride in their work and cares about overall patient satisfaction. Ultimately this builds trust and encourages a potential patient to want to contact the practice for an appointment.
  1. Showcasing their work through before and after photos. Social media is very visual, so the more dentists are able to showcase their work on social networks, the better (with the patients permission, of course)! Dentists can also encourage patients to post their own before and after photos and tag the practice to reach an even wider audience.

To learn more about effectively marketing your practice on social media, download this social media toolkit.

""/
Social Media

Twitter’s New Update and How It Affects Dental Marketing

You already know that the Internet is constantly changing, and as your dental marketing partners – we’re here to keep you up-to-speed.

Just last week, Twitter announced that in an effort to reduce the amount of malicious spam and bot activity on the platform they’ll no longer permit “content to be simultaneously posted from multiple accounts”. So, what does this mean for your dental practice? Below we’ve broken it down to give you the need-to-know details.

Why did Twitter make this update?

Twitter’s algorithm prioritizes “trending” content. Therefore, when different accounts post about the same topic, Twitter assumes that said topic should be given greater visibility. A great thing to show when everyone is talking about things like newsworthy events and other important media coverage. Not-so-great when spam bots use this to their advantage to spread false or malicious information. This new Twitter policy will help prevent such activity from happening.

What happens if people don’t follow this new rule?

Just with search engines, failure to adhere to new guidelines and regulations could negatively impact your practice’s visibility on the network, or get your account suspended altogether.

Because artificial engagement is also targeted by this algorithm you are longer allowed to like, comment, or retweet simultaneously from multiple Twitter accounts that you own. So, if you own accounts A, B, and C, and want to engage with account Z, then you can’t have accounts A, B, and C like a tweet from account Z at the same time. This is practice used by bots to artificially boost engagement for a specific account.

How will this impact my social media marketing strategy on Twitter?

If you only have one Twitter account, you’ll be unaffected and shouldn’t notice any difference. If an outside resource manages your social media marketing, you may want to reach out and confirm that they are not posting the same content simultaneously across multiple accounts.

If you have more than one Twitter account, you’ll need to manually like/share/retweet from each account separately.

In case you want to learn more about this new update or have any questions on how to expand your social media marketing strategy, call ProSites at (888) 932-3644. And, download our latest eBook that discusses 7 actionable strategies to win new patients on social media by filling out the form below.

""/
Social Media

How Dentists can Utilize Paid Social Ads for Maximum Visibility

To have an all-encompassing online marketing strategy, it’s important for dental practices to be actively present on social media. While many dentists rightfully focus on organic (free) growth, some also inquire about paid social ads.

Social advertising is becoming increasingly popular as it helps you target a specific audience and get noticed by a wider network. But, before you simply decide to run a social media ad to get everyone in your town to follow your page, you will want to identify goals and purpose of your ads. Is it to:

  • Get more followers?
  • Drive more traffic to your dental website?
  • Have potential patients call your practice?

Once you identify your call-to-action, you will want to specify your target audience. With social ads on Facebook, you are able to target on a whole new level – you can specify audiences based on their interests, job title, demographic data, relationship status, and more(!). You can also target people who have already visited your website – which is also known as “remarketing.”

After you define goals and target audience, brainstorm a concise message that will capture attention in someone’s newsfeed. Are you providing a shocking dental tip? Amazing new patient special?  Whatever it is, be sure to test your messages to see which types of offers your audience responds to most.

You’ll also want to think through the complete experience and identify what people will do once they see your ad. TIP: Don’t just send people to your dental practice’s homepage. Make it easy for visitors (patients and potential patients) to find what they’re looking for and link to a specific page that is related to the ad. Because your dental practice is paying for people to take a specific action after viewing your ads, it’s important to make the experience as seamless as possible.

Just with any other dental marketing campaign, make sure you track success and analyze your posts by understanding key performance metrics such as impressions, reach, and engagement which can be found in the social media page’s analytics dashboard.

Tip: ask your website provider how to implement pixels (code) to your dental practice’s website so a visitor’s actions are communicated to social ad platforms. By doing this, you’ll be able to see the performance of ad campaigns directly on the social network. Then, in Google Analytics, you may also learn how much traffic is going to your website from your social media profile. Between these two data sets, you can measure the impact of social media on your practice.

To learn more about managing your practice on social media, click here to download your free copy of the whitepaper Running a Practice in the Age of Social Media today or fill out the the form below.

1 2 3 6 7
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound