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Misc, Practice Marketing, Tips

Creating a Virtual Waiting Room to Protect Patients and Staff

The COVID-19 situation is forcing dental practices to adjust their operations in order to limit the contact between patients and staff. Though it will take a bit of work to redesign your intake process, there are many tools you can use to simplify this transition. Here’s a guide on how to create a virtual waiting room with minimal effort!

Implement a Virtual Waiting Room

To limit the contact between patients and staff, your team should implement a virtual waiting room. Having patients wait in their cars will reduce the contact points on hard surfaces, the number of droplets in the air, and face-to-face interactions with front office staff. This process will allow you to reduce contact to the bare minimum while still providing excellent care. If you use an automated patient communications system, it’s extremely easy to send out a text when you’re ready to see your next patient, so add this as an additional step to your communications.

Go Paperless

To reduce contact on hard surfaces, your staff should also stop offering paper forms. You can easily switch to online patient forms if you use a service like ProSites. These customizable forms can be added to your website, allowing patients to complete their assessments before they arrive.

It will also be essential to prevent sick patients from coming into your office, so ProSites has already added a “Coronavirus Questionnaire” to our online form library. Your practice can easily add the ADA recommended health questions to all your patient forms, which allows you to reschedule patients who have experienced any symptoms of COVID-19 in the past few weeks.

Notify Your Patients of New Procedures

To keep your patients informed about these changes, we recommend outlining the new steps on your website. You can create a new webpage that describes the virtual waiting room process, along with guidelines on when patients should stay home.

In order to avoid confusion, also send your patients an email detailing your new process a few days before their appointment. Here are some important details we encourage you to include in this email:

  1. The American Dental Association recommends that you conduct contactless temperature screenings for both patients and staff, so advise patients that their temperature will be taken before they can enter your office.
  2. Provide details on how to use your new virtual waiting room. Let patients know that they should wait in their car until they receive a text from your office letting them know that it’s time to come inside.
  3. Provide a link to your online patient forms so they can complete this paperwork before arrival.
  4. To boost patient confidence, also share your updated cleaning regimens and any additional safety protocols your practice has implemented. You may also want to encourage or require patients to wear masks based on the guidelines in your state.

Sending all of this information ahead of time ensures your patients are informed and prepared for their appointments!

Conclusion

A virtual waiting room can help you tend to your patients while still prioritizing the safety of your patients and staff. If you need any help implementing your new system—or making any other adjustments in a post-COVID landscape—reach out to ProSites!

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Misc, Practice Marketing, Tips, Website Design

Using Dental Practice Technology to Optimize Your Business

Using the latest dental practice technology has always been essential to delighting patients and supporting your staff, but the COVID-19 outbreak has also highlighted how technology can help protect our communities. With careful planning and implementation, technology can limit the exposure of both staff and patients while delivering excellent customer service. Here are our recommendations for implementing dental practice technology:

 

Automated Patient Communications

This has been a staple of the dental industry for years, as texting with patients is proven to increase patient satisfaction. According to Off the Cusp, 64% of people prefer a text message over a traditional call as a customer service channel. Being able to send appointment reminders and recall messages is essential to creating brand loyalty and keeping your patients happy.

However, the COVID-19 outbreak has created another necessary use for automated patient communications. Given the need to limit contact between people, the American Dental Association recommends that you ask patients to wait in their cars until you’re ready to treat them. Limiting the time spent in the waiting room protects both patients and staff, and an automated communication system makes it easy to send a text when you’re ready to welcome patients into the office.

It’s also important to clarify your new policies regarding COVID-19, which can be easily done with a patient communications software. You should inform patients to stay home if they are coughing, sneezing, or running a fever, and ask them to wear masks into your office if possible. Most patient communication software providers have already built custom campaigns into their dashboards so you can inform patients of your new policies before their appointments.

 

Online Forms

Over the past few years, most medical industries have been moving away from paper forms and implementing secure online assessments for patients to use. These have the benefit of being HIPAA-compliant, less wasteful, and more convenient for patients. Providers like ProSites can tailor the forms so they have the same color, branding, and design as your practice’s website, providing a seamless experience for your patients. These forms are also mobile-optimized so patients can conveniently complete their evaluations on personal phones and tablets. The COVID-19 outbreak has highlighted another benefit of this dental practice technology, as online forms allow you to avoid passing paper between patients and your staff, limiting contact touchpoints.

 

Social Media

Thanks to the stay-at-home orders, people have been spending more time on social media than ever before. Take the time to brush up your profile, confirm your contact information, and share helpful dental content to encourage engagement from your followers. As restrictions start to lift, you may want to use Facebook advertising to announce extra weekend hours, or any summer specials you want to offer. If you’ve never run a Facebook ad before and want to work with a team to perfect your messaging and audience, ProSites’ team of social media specialists can help!

If your office has temporarily closed or reduced hours, be sure to frequently check your Facebook messages. This is an easy alternative for patients to reach you, and you want to be quick to respond to any questions they have.

 

Virtual Dentistry and Telemedicine

Recent events have also created a rise in telemedicine and video conferencing with patients. Though the regulations vary by state, dentists may want to explore whether this dental practice technology is an option for initial consults. They can video chat with patients about any pain or complications they’re experiencing and determine if an in-person appointment is warranted. There are a few hoops to jump through to ensure compliance with both state and federal regulations, but this is a possibility to reduce face-to-face interactions while still helping patients in need.

 

Call Tracking and Recording

If you’re spending less time in the office, it’s essential to have a phone system that tracks all of your calls from the get-go. Your online dashboard through ProSites allows you to see missed calls from your computer, so you know when you have to return a patient’s call without physically going to your practice. If you’re adjusting your hours due to COVID-19, this is an easy way to maintain patient satisfaction without visiting your practice every day.

 

Cleaning Procedures and Air Filtration

As you return to your practice, it’s essential to implement thorough cleaning regimens to protect your patients and staff. It’s recommended that your practice purchase an automatic hand sanitizing machine to reduce contact on shared surfaces. In addition, your staff should thoroughly disinfect examination rooms between appointments, and sanitize flat surfaces and doorknobs.

For additional protection, you may want to invest in an air filtration system for your practice. There are dozens of different companies that provide surgical-grade air filtration systems, so do your research to find one that meets your budget and needs. Implementing a filtration system can reassure both staff and patients, and it also provides ongoing protection against the typical influenza virus, allergens, and dust particles.

 

Conclusion

Dental practice technology has always been essential for supporting your staff and patients, but the recent COVID-19 outbreak has highlighted how much technology can help us adjust to new problems. ProSites is here to support the dental community however we can during this unprecedented time, so please reach out to us with any questions!

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Misc, Practice Marketing, Tips

Jumpstarting Your Dental Practice After COVID-19

The American Dental Association is releasing guidelines on how to reopen your dental practice safely, so take the time to evaluate how your business will change in the coming weeks. Though you will have to take extra precautions to keep your staff and patients healthy, handling the COVID-19 situation well presents the opportunity to strengthen your patient relationships and expand your practice. Here are some tips to help jumpstart your dental practice.

 

Communicate Your Hours and New Procedures

After the stay-at-home order is lifted, you should enact new procedures to protect both patients and staff. The American Dental Association will release recommendations based on conditions in your area, including safety measures like having patients wait in the car until their appointment time, reducing contact at all touchpoints, and even temperature checks for everyone entering your practice.

To help your practice plan your reopening, we’ve outlined some recommended communications that you can send:

  1. Email on plans for rescheduling appointments

Reach out to every patient who had their appointments postponed or cancelled. Update them on your expected reopening date and ask when they’d be available for an appointment. If you don’t hear back within a week, you should follow up with a phone call. If it’s feasible, you may want to consider adding after-hours and weekend appointments to make up for lost time and provide additional patient support.

  1. Email about updated office hours

Once your reopening date is confirmed, send all clients an email about your opening date and updated office hours.

  1. Reminder of your safety protocol and visit requirements

A few days before each patients’ appointment, email them about your updated health and safety protocol. The American Dental Association recommends that you conduct contactless temperature screenings before allowing patients into your office, so advise patients of this new measure. You may also want to implement a system where patients wait in their cars, instead of the waiting room. If you use an automated texting service, it’s extremely easy to send out a text when you’re ready to meet with your next patient. This limits contact between patients and minimizes the amount of time that patients spend in your office. To boost patient confidence, also share your updated cleaning regimens and any additional safety protocols your practice has implemented.

 

Update Hours and Procedures Your Website

Before you reopen, you should also incorporate your revised hours and procedures into your website. A pop-up or banner across the top of your homepage is a simple solution to update your patient base, and it allows you to quickly make changes based on the situation in your area. If you have a website through ProSites, our Member Services team can help you implement this page on your site, or you can set it up within your website editor.

 

Update Your Hours Across All Online Listings

As you reopen, eliminate confusion for your patients by ensuring that your new hours are correct across Google My Business, Yelp, Facebook, and your website. While you’re there, check to ensure that your contact information is correct as well.

 

Provide Valuable Info on Social Media

Posting on social media is an easy way to communicate with your patients, so once you have a confirmed plan for reopening, launch a series of posts with these updates. Be sure to cover your new hours, updated safety procedures, and how to reschedule appointments that were cancelled due to COVID-19. And as always, encourage engagement by responding to comments quickly!

 

Consider Stepping Up Your Marketing Efforts

As you ramp up your business, consider whether it’s the right time to step up your marketing efforts to get your practice revenue back. Due to the COVID-19 situation, many of your competitors may have reduced their marketing efforts, allowing you to jump in and fill the gaps.

One of the best avenues for marketing right now will be Pay-Per-Click advertising. How much you spend on each click is largely determined by the competition going after the same keywords, so you may see a decrease in cost in your area. The keywords you target will largely depend on your location, but some key phrases to explore will be “open now” and “emergency dental.” To maximize the impact of your campaigns, consider partnering with ProSites over the next few months. Our team of marketing experts specializes in Pay-Per-Click for dental practices, and we provide constant testing of new keyword groups to help you stay on top of the competition.

For a long-term marketing strategy, nothing beats Search Engine Optimization (SEO). The goal of SEO is to rank on the first page of Google for dental terms in your area, bringing in a constant stream of new leads. To achieve perfectly executed SEO across your website you may want to hire an SEO Team like the one at ProSites. Since it can take a while to start seeing huge impacts, starting now will bring in new leads and position your practice for success!

 

Conclusion

As you reopen your practice, you have the opportunity to delight your existing patients and attract new ones. To learn more about how a comprehensive marketing strategy can position your practice for success, call us at (888) 932-3644 or request a free consultation

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Misc, Practice Marketing, Tips

Maximizing the Impact of Social Media During the COVID-19 Outbreak

The idea of creating social media posts on Facebook might be the last item on your ever-growing to do list, especially for practices trying to align with CDC guidelines and adjust their operations. As a dentist, your priority will naturally be to ensure your staff and your patients are safe.

That being said, social media is an impactful channel, and one of the easiest ways to communicate changes to your office hours and policies. Before you start posting on social media, be sure you have answers to these questions:

  • Will your office close or will you consider limited hours?
  • Will you offer phone calls or online consultations?
  • What are the best sources of COVID-19 information to use?
  • How can you partner with other small businesses in your local community?

The best way to maximize your marketing ROI is to make sure your dental practice is active on social media. According to Pew Research, “Social media is part of their daily routine. Roughly three-quarters of Facebook users – and around six-in-ten Instagram users – visit these sites at least once a day.” (source: https://www.pewresearch.org/internet/fact-sheet/social-media/). Given the growing use of social media by consumers (including your current and potential new patients), it is clear social media is here to stay. However, it is important to use this critical tool strategically and carefully.

Dental Practices can use social media to help accomplish the following:

  1. Remind patients you are their ‘virtual care’ dental resource.
    The best way to retain your patients is to continue to provide ongoing patient communications. Let your patients know your new office hours, how to contact your team during a dental emergency, and how to define a dental emergency procedure. Ultimately, let them know you are still available for their emergency care across the coming weeks.Important Tip: Make sure that your dental practice and staff share posts from credible resources like the CDC or the ADA. Be sure to check out the CDC website for the latest recommendations.
  2. Get their attention online – just be sure to use it wisely. During a time when most patients are quarantined at home, their time online is extended. In addition to managing their families, they are helping with homework and trying to entertain themselves. Anything that helps your patients stay healthy and safe is welcomed. Be sure your social media posts provide helpful tips that can be tailored to all patient types. For example, you can share a post or email with information helpful for elderly and highly vulnerable dental patients or send custom tips for patients with young children.
  3. Stay top of mind with your patients.
    Keep in mind that most patients look forward to hearing from their Dentist.  With the sheer volume of emails and social media messaging that the average consumers receive online from unsolicited emails and direct mail, viewing a post on their Facebook page that provides valuable updates will be a welcome reprieve. Another great way to stay connected with your patients is to share precautions you and your staff recommend taking for to stay healthy.Important Tip: By using Facebook Boosted Posts, dental offices can reach potential patients that do not follow their practice on social media. This can help generate likes, patient reviews and shares of your Facebook page. Think of each “share” as a way to grow your audience. If Jane Smith shares your informative social media post with her friends, this is a new group of potential patients that will learn about your dental practice.
  4. Earn new patients by telling them why they should try your dental practice.
    Social media advertisements are a great way to communicate with potential new patients as well. They offer dentists a visual platform to share their own personal story while highlighting how they are different from the local competition. Of all marketing channels, social media offers the most benefit due to the large volume of active users. Facebook has 2.5 billion monthly users across all demographics.  That means Millennial, Generation X and Baby Boomer patients are all online actively sharing, commenting and engaging with content. If you have new technology or a special promotion, consider running a paid advertisement to attract new patients on Facebook. Not only is online marketing environmentally-friendly, but it provides detailed reporting so each post can be improved over time. It also means you will know exactly how many potential patients clicked or viewed your Facebook Ad, in addition to your conversions.Important Tip: Launch a Facebook Boost Ad to target patients in your zip code with interests that match what your practice offers. For example, if you offer “new teeth whitening technology” or your “kid-friendly patient waiting area” it’s important to create a Facebook ad that shares this information or anything that makes your practice unique.

 

Your Next Patient is Online. According to Google, there are over 1,360,000,000 results for a google search of “dentists near me”. Call us at (888) 932-3644 or Request a Free Consultation to learn how we can help you with all aspects of your social media marketing – from content, posting, design and delivery.

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Misc, Practice Marketing, Tips

Top 10 COVID-19 Dental Practice Resources

Keeping up with the latest information regarding COVID-19 is critical for dental practices. As new updates emerge, it is vital that you refer to resources that have real-time data that can help your practice evaluate developments over the coming weeks.

In order to help you navigate through the pandemic, here is a list of top 10 resources to help you navigate these unprecedented times

  1. American Dental Association (ADA). The ADA offers the latest information in dental industry news. This website has the latest information on the COVID-19 relief bill and what it means for dentistry and your practice. They also share continued guidance on dental emergency procedures, and whether to offer nonemergency care: https://www.ada.org/
  2. California Dental Association (CDA). The CDA website is a great resource for dental practices looking for the latest webinars, HIPAA compliance, helpful resource library, tips on practice management, as well as providing urgent updates by text: https://www.ada.org/en/member-center/coronavirus-resource-toolkit-for-ada-members
  3. Dental Economics. This valuable business journal is a practice management resource that helps dentists in every stage of their careers, from dental students to new dentists to seasoned clinicians: https://www.dentaleconomics.com/
  4. National Network for Oral Health Access. This resource for dental practices offers case studies, consent forms, and the latest updates on the pandemic and what it means for your practice: http://www.nnoha.org
  5. Apple and Center for Disease Control (CDC). This joint effort with Apple and the CDC offers a FREE COVID-19 Screening Tool. This tool can help you understand what to do next about COVID-19: https://www.apple.com/covid19
  6. American Association of Endodontists (AAE). Their website offers a full page on COVID-19, including implications for Dental Care and current best practices. As their website notes, they will offer new recommendations as the pandemic evolves: https://www.aae.org/specialty/clinical-resources/covid-19-updates-resources/
  7. Center for Disease Control (CDC). The CDC website is updated frequently to cover recent events and contains comprehensive guidelines such as “Interim Infection Prevention and Control Guidance for Dental Settings During the COVID-19 Response” to protect your practice and your patients: https://www.cdc.gov/coronavirus/2019-ncov/index.html
  8. Dentistry Today. This a valuable article for dentists looking to compare their preparedness to the rest of the industry: https://www.dentistrytoday.com/news/todays-dental-news/item/6014-dentists-already-are-prepared-for-the-coronavirus
  9. Health Resources & Services Administration (HRSA). The Health Resources and Services Administration (HRSA), an agency of the U.S. Department of Health and Human Services, is the primary federal agency for improving health care to people who are geographically isolated, economically or medically vulnerable. They include a helpful list of FAQs that cover need-to-know information on dealing with the outbreak: https://www.hrsa.gov/coronavirus
  10. United States Environmental Protection Agency (EPA). The EPA provides valuable resources such as a list of the most effective disinfectants to use against COVID-19, as well as emerging viral pathogen claims for SARS-CoV-2: https://www.epa.gov/newsreleases/epa-releases-list-disinfectants-use-against-covid-19 and https://www.epa.gov/coronavirus

We hope you find these resources helpful.

We are here to help. ProSites is also here to help you with your patient communication needs. Reach out to an Internet Marketing Advisor today at (888) 932-3644 or click here to request a free consultation with our industry experts.

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Misc, Practice Marketing, Social Media, Tips, Website Design

Using Dental Website Marketing to Expand Your Practice

In the modern age, it’s not enough to launch a website and hope it attracts clients. When every mom and pop shop on the corner has a beautiful, mobile optimized website, you’ll have to put a bit more work into staying ahead of the competition.

Here are some tips to ensure your dental website marketing is on the right track:

Launch a Separate Website Page for Every Service You Offer

One of the challenges of optimizing your dental website marketing is helping Google understand the structure of your site—and therefore what products and services your business offers. An easy way to help search engine bots understand your professional services is to create separate content pages on your site that details your service with specific talking points. For example, if you specialize in Pediatric Dentistry, Cosmetic Dentistry, and Check-ups, create a separate page for each item and talk about the various ways your practice is different than the practice down the street. Pro Tip: You can easily structure your site by creating a “Services” tab to house a drop-down list of all your most popular services!

Optimize Every Webpage for SEO

SEO (or Search Engine Optimization) is a marketing strategy that allows Google and Bing to prioritize your website over others. By creating valuable content with the right number of keywords, your website is more likely to appear on the first page of search results. SEO is extremely tricky to maintain, as changes are made to the algorithms constantly, but you can still take some basic steps to give your website a fighting chance. Pro Tip: Ensure that all of your pages have at least 300 words of content and use the same keyword in the URL, page title, and at least once in your paragraphs.

Create Meta Descriptions for Each Page

As you create your content, do not forget to add meta descriptions themselves! A meta description is a snippet of HTML that displays on search results, and it should contain the main point of your page. Creating an effective meta description is more of an art than a science. Basically, they are limited to 155 characters and should contain a hook or headline that encourages your patients to click on your page. To determine whether a meta description is working effectively, be sure to look at your click through rates (CTR). If no one is clicking to on your links, you may want to test another version. Pro Tip: If you’re working with a marketing industry expert like ProSites, we will monitor your click through rates and website traffic to ensure that your patients are engaging with your content.

Add Your Contact Information to Your Footer

Since dental website marketing is ultimately based around local SEO or search engine optimization, you want to ensure both users and Google bots know where to find you This will make it easy for clients to pull up directions wherever they are on your site—and it will help Google understand what zip codes or local neighborhoods your dental marketing is targeting. Pro Tip: To ensure Google knows where you’re located when scanning through each page, simply add your contact information to your website footer.

Include Photos and Add Alt Text

As you build your site, adding photos or videos is a great way to both build familiarity and optimize your SEO. Be sure to include photos of yourself, office staff, location and your waiting room to attract new patients and show off the highlights of your office. As you add these to your website, don’t forget to add the alt text to each image to help with your SEO or search rankings. This alt text should clearly show what the photo is, along with your practice name and location. Pro Tip: Here’s an example of the alt text you would add to a Dentist’s photo: Jay Smith DDS, Smith Family Dental, San Diego California.

Add Testimonials from Clients

As you set up your dental website marketing, you want to include as much social proof as you can, as this provides your dental practice with credibility. By highlighting how much others love your services, you help establish trust with new patients before they even make an appointment. Reach out to your longtime clients and ask if they’d be willing to write a testimonial to help support your dental website marketing. Pro Tip: You can add these individually as design elements on important pages, and create a dedicated Testimonials Page to house a full list of all your reviews!

Don’t Neglect Your XML Sitemap

With thousands of new pages being added to the web every day, there is no actual person moderating or reading this content. Ultimately, search engine bots are what decide whether a page will rank or not. To help assist these bots, an XML Sitemap is automatically created for every new site. This sitemap lists out every page in a coded tree. But just having your pages listed on here is not enough to support your dental website marketing. Your team should go through and rank the importance of each page, on a scale ranging from 0.1 to 1.0. 1.0 is the most important, so this should only apply to your homepage. Service pages, About Us, and Reviews pages can rank anywhere from 0.5-0.9, depending on what’s most important to bring in traffic. You should also tell your sitemap how often you make changes to each page. Is it weekly, monthly, or yearly?  Pro Tip: if you have a dental website marketing service like ProSites, we can help you create and maintain your XML Sitemap so you don’t have to worry about this step.

Monitor Your Dental Website Marketing Traffic

In order to stay ahead of your competition, you should constantly monitor the performance of your dental website marketing. Your website performance includes reviewing your audience, monitoring your click through rate, page rankings, and conversions to ensure there are no dramatic drops in your performance. If something suddenly loses traction, it may be a sign that Google has implemented an algorithm change, and you’re being penalized for something like keyword stuffing, outdated pages, or not posting new content. If you work with a marketing team like ProSites, they will monitor your site for you, send monthly updates, and proactively make necessary SEO changes.  Pro Tip: we recommend running your stats at least once every two weeks to ensure your website is healthy!

Conclusion

If you have a website, be sure to check out our tips above to make sure your website is working for you. In other words, is your appointment book full? If you do not have a dental website marketing in 2020, you’re going to quickly fall behind your competition. Industry marketing experts like ProSites have dedicated marketing advisors that know exactly what it takes to launch a beautiful, SEO-optimized website with local search for your dental practice. Our digital industry advisors at ProSites are ready to help. If you have any questions about how to beat the competition in your area, reach out to us at (888) 932-3644 or click here to see ProSites in action.

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Misc, Social Media, Tips

Facebook Marketing: 7 Mind-blowing Statistics Dentists Need to Know

What do 1.59 BILLION people do every day? Use Facebook!

According to the recent Salesforce report “50 Best Social Media Practices”, 66% of internet usage is spent on social media sites. There is no doubt about it, when it comes to social media marketing, Facebook is the platform of choice. Therefore, it makes sense to capitalize on the company’s unprecedented access to potential new patients with Facebook marketing!

Need a bit more convincing? Check out these ten compelling reasons why dental practices should use Facebook to rapidly boost their new patient numbers.

  1. 79% of online adults use Facebook (AdEspresso). Why this matters: Once the province of college students and teens, Facebook has matured along with its audience. Chances are, your potential patients are on Facebook right now, some looking for a new dentist. Reaching them with an engaging business page and highly targeted ads can be done both rapidly and within your budget – delivering a fast return on your marketing investment. If you’re experiencing an emergency, last-minute opening, or another critical change that requires you to alert numerous patients at once, sending a text may be the best way to reach a group of patients at once.
  2. 72% of online users who make over $75,000 per year are on Facebook (OmniCore Agency). Why this matters: If you seek patients who value quality dentistry—and are willing to pay for it—Facebooks users are likely candidates. Of all the social media platforms, this audience is the most affluent. With income of more than $75,000 per year, you can tap into the ideal patient demographics for your practice.
  3. Americans spend 58 minutes per day on Facebook (HootSuite). Why this matters: Your current and potential patients are constantly bombarded with noise—from junk emails to group texts to online video ads which play automatically, like it or not.  How can you capture their attention?  With 58 dedicated minutes a day, Facebook marketing allows you to engage users when they are in a more relaxed, receptive frame of mind. Here you can grab their undivided attention.
  4. 50 million businesses have Facebook pages (HootSuite). Why this matters: The social media experience—particularly for Facebook users—is all about connecting with friends, family, and businesses in a relaxed, friendly environment. When your practice is there with an active Facebook page, it builds brand awareness with prospective patients. When your practice isn’t there, it diminishes brand awareness and expectations for your practice. Plus, it leaves room for the competition. There’s simply no downside to having a Facebook page for your practice. Did we mention it’s free?
  5. 57% of consumers say that social media influences their shopping (AdEspresso). Why this matters: Having a presence in a digital environment which influences buying decisions is a must for dentists. With Facebook marketing, you can showcase your expertise while building a rapport with existing and prospective patients. A strong Facebook business page with glowing reviews, educational articles and enticing promotional offers builds confidence and familiarity—all of which leads to more business for your practice.
  6. Facebook remains the most-used social media site among all ages, used by 64% of Americans age 12 and up (Salesforce, 2019). Using highly targeted algorithm’s Facebook monitors shares, likes, interaction with content and posting behavior, etc to ensure that all audiences are engaged at a massive level. That means Facebook Audience Insights can be a powerful way to connect with new and potential patients on regular basis that is relevant to them personally. That is powerful.
  7. 8 in 10 Americans use Facebook on a regular basis. Since the social media giant provides free access to users, Facebook relies heavily on advertising for the bulk of it’s revenues. For that reason, the company cleverly tracks user patterns, interests and demographics to entice advertisers. That means you can precisely target prospective patients with Facebook Ads.

Would you like to learn more about how to market your practice on Facebook? Connect with our professional Marketing Advisors at ProSites to learn more. Call us at (888) 932-3644 or click here to see ProSites in action.

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