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How Dental Practices Can Utilize Google Analytics

As a dentist, it’s important to understand what is and isn’t working when it comes to your dental practice marketing. Knowing this type of data helps you continually make improvements and learn more about your target audience.

Google Analytics (GA) is a FREE online tool that’s easy to install on your website (especially if you’re a ProSites member) and provides quality data needed to evaluate marketing activities. Use the guide below to see all the things you can do once you install Google Analytics on your dental website.

  1. Segment website traffic by acquisition channels to learn which type of traffic is most valuable to your practice. You can use GA to find out how people arrive on your website in one of five ways: direct, referral, social, organic and paid search.
  2. Direct: the number of visitors who entered your website URL directly into the browser
  3. Referral: visits initiated from another website outside of search engines or social media sites (e.g. if your website is listed on the local chamber of commerce website)
  4. Social: visitors who came to your website directly from social media sites (e.g. Facebook or Twitter)
  5. Organic: visitors who came to your website from search engine results like Google or Yahoo
  6. Paid: visitors who came to your website from PPC campaigns (e.g. Google AdWords)

Learning how people get to your website is key and provides insights into which types of campaigns are driving the most traffic to your website. For example, if you’re spending a lot on social media marketing but aren’t seeing any social traffic, it may be a sign that you need to update your strategy. Similarly, if paid traffic is up, but organic traffic is down, it may be wise to consider search engine optimization (SEO) for better rankings.

  1. Understand and document fluctuations in website traffic with annotations. Over time, you’ll likely notice changes in your website traffic patterns. This could be due to intentional changes, like getting a new website design or investing in SEO, or something less obvious, like Google changing an algorithm that greatly impacts your rankings and organic traffic.

As you make changes to your website, online marketing strategy, or learn about new Google updates, use annotations to note these updates. This way, when you go back to analyze your traffic, you can better pinpoint reasons for the fluctuations.

  1. Identify “normal” traffic patterns by comparing date ranges. As traffic fluctuates, you can identify what is “normal” by comparing traffic over periods of time.

For example, if your website averages 100 sessions per month in Q4 of any given year, but this year you saw 50 sessions a month in the same time period, this abnormality may be a clue that something caused a change. Alternatively, if your website saw 200 sessions per month after a year of consistent marketing activities, it’s an indication that those activities are working in your favor.

  1. Use goals to understand if visitors are taking a desired action on your website. The purpose of most websites is to gain business and initiate contact from visitors. Creating goals in GA helps you understand if visitors are taking desired actions on your website, such as filling out a form for more information. Once you set-up a goal (e.g. completing a form) and a visitor takes this action, GA will trigger a goal completion which can be interpreted as a lead.

This data is helpful in understanding how effective your website is at converting visitors to new patients. You’ll learn how many times a form is completed and the percentage of traffic that takes action on your site, all while segmenting these actions by acquisition channel. A low percentage of people acting on your website may signal the need for more calls-to-action, additional content, or different offers.

  1. Access data easily and regularly by creating reports to reference and monitor your overall performance.

For example, say you want to compare traffic at the end of each month to the previous month to understand how recent traffic is trending. To create the report, select the date range you wish to analyze (current month), and then select previous period. Once you get the view you wished to see, hit save (on the tool bar) and name the report.

You will then be able to find the saved report under customization in the left hand column.

Implementing GA into your marketing toolkit is a must, as these detailed analytics will help you understand your accountant marketing ROI. As you learn more about your website and its performance, you can make smarter, more informed decisions about your practice’s overall marketing strategy and priorities.

For more information on accountant marketing, download the free guide, How to Increase Retention and Lifetime Value of Patients, by filling out the form below.

Can’t view form? Click here.

Search Marketing

SEO for Dental Websites: A Complete Checklist

If you’re like most dentists, getting better rankings on search results to get noticed by new patients is a top priority for your practice. Whether your prefer to try search engine optimization (SEO) strategies on your own, or want to hire a professional off the bat, below is a comprehensive checklist of key items that should be part of your dental practice’s SEO strategy:

Best Dental Website SEO Practices

Do a little homework before starting any actual work. SEO for dental websites is not something you want to do on the fly.

  • Establish a benchmark. Note where you’re currently at by pinpointing key analytics such as rankings, visitors to the site, conversions (visitors who fill out a form), and bounce rate. Utilize free analytics tools like Google Search Console and Google Analytics to better understand your dental website’s performance and measure improvements as you implement SEO. (Click here to read our blog about using Search Console on your dental website.)
  • Identify goals. Best dental SEO practices dictate that your benchmark data should also be a window into where you’re doing well, and what areas you can improve upon. Whether you’re looking to increase reach, page visits, time on page, decrease bounce rates, or improve conversions, get clear about your goals and identify how you’ll measure success.
  • Optimize page titles and meta descriptions. Page titles and meta descriptions are within the code of each web page, and should be unique for each page on your website. This text is also displayed on search engine results pages to give searchers an idea of what your website is about.

Creating Unique, Descriptive Meta Tags is Vital to Effective SEO for Dental Websites To optimize your page title and meta descriptions, add relevant keywords and include your practice’s city and state within the copy. Note that the page title must remain under 60 characters and meta descriptions under 156.

  • Optimize website content. Optimizing content requires a balance of including enough keywords within your copy for search engines while also sounding natural to readers. Assign specific keywords to each page of your website and include them in headers, paragraphs, bulleted lists and in the call to action of the page.
  • Check name, address, and phone (NAP) data across all online directories. Consistency is key. Make sure that your website contact information matches all of your online directories, and vice versa. This is important because Google triangulates this information with other third party sites. Inconsistent information across various websites confuses Google and deters it from ranking your website in search results.
  • Claim ownership of your Google My Business (GMB) listing and other online directories.

    Local search is vital to your online marketing strategy when implementing SEO for dental websites!

    Your GMB listing must be claimed and verified by your dental practice to give Google confirmation of your location. This is critical since Google utilizes location and proximity as a ranking factor, so when someone searches for a dentist near you, you’ll appear higher than someone farther away.

Best Dental Website SEO Practices Stress the Value of Local Search, Particularly your "Google My Business" ListingIn addition to claiming your GMB profile, you want to ensure you don’t have two profiles with the same or conflicting information. Click here to read about removing duplicate listings.

Once you claim GMB, repeat a similar process across these top directories for dentists. Remember to ensure consistency with your practice name, address, and phone number.

  • Embed your practice’s verified Google Maps listing to your website. A minor, yet impactful step. Embedding a map on your site helps confirm to Google your true location. Note: this step must take place after you claim and verify ownership of your Google maps listing.

Don't neglect your basic dental marketing strategy when implementing your SEO. Include an interactive "Google Maps" window on your contact page!Dental SEO can be complex – but a at a minimum, exploiting these basic strategies can help you start off on the right foot. To learn more about improving your website’s rankings in 2018, download the free whitepaper about local search and getting better rankings by filling out the form below.

Search Marketing

5 Tactics to Maximize Your Dental Website Rankings in 2018

As 2017 comes to a close, most of us take time to think about everything we’ve accomplished the last 12 months and what we can do to improve in the next year. One of the most common questions we hear from dentists is about how they can get better rankings, so as you prepare for 2018, here are some quick things you can do to maintain and potentially improve your rankings by the New Year.

1. Update Your Page Titles and Meta Descriptions

Page titles and meta descriptions are coded into each page of your website. This snippet of text appears in search engine results pages to give searchers a preview of what your webpage is about.

When a searcher clicks the website from the results page and stays on the site, it signals to search engines that the webpage was valuable. Over time, search engines are more likely to rank the website higher in results. Providing a clear title and description incentivizes searchers to click on through to your website and therefore helps improve your rankings.

How to improve page titles and meta descriptions: There are two things you must consider when writing page titles and meta descriptions: character limits and keywords in the copy.

Page titles only allow 50 to 60 characters and descriptions only allow 150 to 200 characters (including spaces). Make the most of every character and eliminate any unnecessary text. For example, default names of website pages such as “about” or “home” don’t really tell the searcher much about the content on the page and wastes character space.

Additionally, identify keywords searchers may use to find your services and include these words or phrases in both the page title and meta description, as Google automatically bolds words that match the searchers query.

2. Add Your Practice to Online Directories

A local directory listing is any page or profile dedicated to your dental practice on third party sites like Yelp,, Angie’s List and Merchant Circle. It’s important to find your practice on these websites and ensure your practice’s name, complete address and phone number is correct. Dentists commonly find that their name is backwards (e.g. last name, first name DDS) because major data aggregators purchase business details and push them out to local directories. Of course, bots can’t correct the information, which is why it’s up to you to do so.

Search engines rely on online directories to understand your practice location and relay this information to searchers. Results are customized based on the searcher’s proximity to your practice. When search engines run into messy listings, they are less likely to suggest you to searchers and cause you to rank poorly.

How to improve your directory listings: Search for your practice in top directories for dentists and follow the instructions to claim ownership of the profile. Additionally, check data aggregators (Infogroup, Neustar, Acxiom, and Factual) for your practice and correct the listings.

3. Prioritize Your Google My Business Listing

Not to be confused with Google+, a Google My Business (GMB) listing is your dental practice’s profile on Google Maps. It includes your name, address, and phone number like your standard listing mentioned above, but because it’s a Google property, it deserves a mention of its own.

Having a clean GMB listing is important because it is major ranking factor on Google’s search results. A clean listing is more likely to appear in Google’s map results, which is almost always at the very top of the page and therefore more likely to be clicked on.

How to improve your GMB listing: Follow the instructions to claim ownership of your business on Google My Business. Additionally, you must remove any duplicate listings of your dental practice. Read this tutorial to learn how to clean up your Google My Business listings.

4. Collect Online Google Reviews

70% of dental patients said that online ratings and reviews influenced their choice of dentist. While we’ve touched on this in the past, having online reviews creates trustworthiness and transparency. Additionally, reviews on your GMB profile can impact your practice’s online visibility, implying that reviews are a ranking factor.

How to get more online reviews: While still at your practice, have your staff ask patients how their appointment went to create an opportunity for them to provide you with feedback. If the patient shares negative feedback, it gives you an opportunity to solve it right then rather than seeing a negative review.  If they share positive feedback, it gives you an opportunity to ask for a review which is likely to reflect a positive rating. Next, show them how to leave a review on Google by following this tutorial.

5. Insert Local Structured Data Mark-up

Structured data mark-up is what search engines use to gain more information about your website. It’s added directly to a page’s HTML mark up and makes it easier for web crawlers to determine basics about your practice such as reviews, services you offer, and hours of operation. Google then uses the mark-up to highlight that information directly onto search engine results pages like the one shown below.

Structured data helps your practice stand out in search results by highlighting your practice in a ‘rich snippet’ which is an enhanced Google result listing (example below). In this case, Google has also provided an aggregate Yelp review rating.

Test your website for structured data by using  . Then, ask your website provider to help you implement Local Business mark-up code using this generator. Copy and paste the code for your website provider to implement.

To learn more about improving your website’s rankings in 2018, download the free whitepaper, Local Search and How It’s Affecting Your Practice by filling out the form below.

Patient Relationship

The Value of Online Reviews for Dentists

If a picture is worth a thousand words, then a patient review is worth its word count in gold – or platinum – or whatever is today’s trending precious metal. Still not sure? Let’s put it this way, 70% of dental patients said that online ratings and reviews influenced their choice of dentist.

And, in case you thought you were safe from Google, remember that online ratings and reviews also factor into your practice’s search engine rankings.  Search engines consistently tweak their ranking algorithms to return the best results possible, and this means delivering highly recommended doctors.

Further, online reviews create the perception of trustworthiness and transparency. The prevalence of social media and the increasing number of review sites available (Yelp, Angie’s List, Rate MDs, etc.), mean that your practice is conspicuous by its absence. Trust us, if prospective patients can’t find any reviews on your practice they aren’t going to think, “Wow – that dental practice is so good that not one patient felt the need to share their experience.” More likely, the train of thought will go something like this, “Why hasn’t anyone left a review on that dentist? What are they hiding?”

Understanding the power of online reviews is only half the battle; getting patients to leave them is the other half. So, how do you make that happen amidst the daily juggling required to keep your practice running? First, don’t under estimate the obvious…make the ask!

Send patients a follow-up text or email reiterating the importance of their satisfaction and asking them to share their positive experience online. Bonus points if you save the front desk staff time by using an automated patient communication system (FYI – this method also ensures consistent outreach).

Training your team to gently suggest satisfied patients share their experience is another great way to make the ask. Perhaps while booking a patient’s next appointment, your front desk staff mentions that the practice has profiles on certain online review sites, or hygienists politely close their appointments by asking patients to share their feedback online.

Strategically placed signage in your lobby is another way to plant the online review. Invite patients to share their experience, and ensure the review site URLs are listed clearly. You might be surprised at the number of loyal patients that use their time in the waiting room to post a positive review before they even sit in the chair.

Right up there with making the ask of patients, is making it easy for them. No matter how happy or loyal a patient is, if sharing feedback is a challenge they’re not going to do it. So make the process simple – incorporate review site links in follow-up texts and emails, include preferred review sites on appointment cards, and don’t overlook your own website.

Your website’s reviews page is one of the most convenient places for patients to share their experience – no membership or email account required. Just make sure to stay abreast of what’s posted on your website. ProSites’ reputation marketing feature allows you to determine which comments appear on your practice website. Patients can submit reviews, but nothing goes live on your site until you hit ‘publish’. Plus, when patients rank their experience 4+ stars, they’re automatically prompted to share their review on popular review networks such as Google+, Yelp, and Bing, which also makes you more visible to prospective patients.

In summary, online reviews influence patients’ choice of provider, lend credibility to your practice, and play a key role in determining your search engine rankings. For more information on how you can increase positive reviews, download our complimentary whitepaper How To Get Frequent Positive Reviews For Your Dental Practice: Climb to 5 Starts on Yelp, Google Maps, Facebook and More.

Have specific questions regarding how to put reviews to work for your practice? Our dental marketing experts are here to help.  Reach out to an Internet Marketing Advisor today at (888) 932-3644

Search Marketing

Your Dental Practice Website Must be Mobile-Friendly After Google’s Latest Update

According to Search Engine Journal, Google is splitting its index of search results into separate versions for mobile and desktop. Google’s primary index will now be mobile, which means it will be more up-to-date than desktop. 

Since April 2015, Google has been very vocal about their “mobile first” stance. This new update is the latest in Google’s efforts to deliver better mobile-optimized content to its users.

What does this mean for you?

If your practice website isn’t mobile-friendly, you’re essentially hiding from prospective patients that use their smartphone to search for a dentist.  As Google continues to prioritize the mobile experience for its searchers, not having a mobile-friendly site will undoubtedly hurt your rankings on search engine results pages. 

Conversely, having a mobile-friendly website will help to boost your visibility on search results pages by delivering a better experience for your mobile visitors. 

Mobile-friendly and/or responsive website must-haves

There are a handful of best practices that you must ensure your mobile-friendly site contains:

1. Quick load times: According to Google, 53% of users will abandon a site if it doesn’t load within three seconds. 

2. Easy Navigation: On a mobile site it’s best to keep things simple. Have a menu that is easy to navigate and doesn’t require multiple taps to get to the desired page. Avoid multi-level menus, and instead aim to have a hamburger menu (where options expand from the side).

3. Designed for Touch: Make sure that your buttons are thumb-friendly and easily accessible so visitors aren’t forced to zoom in.

4. Text and Images: Mobile-friendly websites should have resized images and text to provide an optimal viewing experience. Users are unlikely to take the time to zoom in and out of your content, and rather hit the “back” button. 

5. Keep Forms Minimal: The golden rule of thumb is the longer the form, the less people will fill it out. If you have new patient appointment requests, make sure to ask for only the absolutely necessary information upfront. 

Not sure if your website is mobile-friendly? 

Click here to see how your website appears on a smartphone or tablet by entering your website address at the top of the page.

To learn more about mobile responsive designs, click here or call (888) 932-3644.

Search Marketing

How to Improve Your Dental Website’s Rankings in 2016 and Beyond – Part 5

Up until this point in our five-part blog post series on search engine optimization (SEO), we’ve explored all of the factors that help and hurt your SEO. However, search engine optimization does not happen in a vacuum; your competitors are likely doing the same things that you are to optimize their online visibility. If you’ve been following and implementing the recommendations outlined in this series, yet find yourself just outside of Google’s Snack Pack or still not ranking to your liking on search results pages, you’re probably up against some fierce competition.

To get an edge over your competition, prioritize the 6 following items:

1. Generate high-quality backlinks. Claim your business on online directories, put your website on social media profiles, and ask your professional associations and societies if they can list your website on their membership directory. Ultimately, the more credible and authoritative backlinks to your website will help you see better rankings.

2. Have a consistent name, address, and phone number (NAP data) in your online directories. Remember that searchers and search engines use NAP data to learn who you are and what you do. Look for hidden duplicate listings that may appear under an old address, name or phone number by taking advantage of free tools such as Moz’s Local Listing Scanner, which will give you a consistency score. It will also tell you where you could add more information within your online directories, where your NAP data is inconsistent, and if you have duplicate listings so you may report them.

3.Improve your website’s domain authority. Your domain authority (DA) should gradually increase over time, but it will largely depend on the quality and quantity of websites linking back your site. Here’s how you can increase your website’s DA:

Ensure technical SEO is in place – improve aspects of your website such as site structure, ease of navigation, breadcrumbs, URL structure, meta tags, header tags, word counts, keywords, and alt tags. At times, some of these items may be difficult to implement depending on who your website provider is or your level of comfort with website design. If you’re with ProSites, these aspects are taken care of for you.

Link internally – linking internally on your website from one web page to another creates a network that searchers and search engine crawlers can use to get around your website and it helps keep your content organized. For example, on your services page, have a link that goes to your pricing page (where it makes sense).

Remove bad backlinks – your website is scrutinized by search engines based on your backlinks. That’s why removing bad backlinks from your website is important. Although time-consuming, it’s worth taking the time to remove these links so that you reduce the risk of being penalized. Identify which links are pointing back to your website with free tools such as Open Site Explorer or Search Console and identify any that are pointing to your site that may not make sense. For example, a website from another country that does not mention a topic related to your business is an irrelevant link and should be removed by disavowing it – which essentially tells Google that you have an unwanted backlink and they should disregard it when evaluating your website.

4. List your most important categories first on Google My Business.  Google categories largely dictate which keywords your practice will show up for within Google’s snack pack. Ensure to include the correct categories on your page, listing the most important category first.

5. Increase your number of Google reviews. Implement a strategy to garner more online reviews from your patients, naturally over time. Regularly encourage patients to leave reviews for your practice online through email, after you’ve helped them, and on social media. Make sure that you respond to any and all reviews in a professional and genuine manner!

6. Improve your click-through rate from search results. Click-through rate is a behavioral factor that Google will look at to determine interest in a specific page i.e. how often searchers choose to click on a listing from a search engine results page matters. You can influence whether someone will click on your webpage by optimizing your each page title and meta description across your website’s pages.

Remember, the larger your market, the more work it will be. Check out our previous posts in the series for more information on optimizing your website. Read part 1 to understand overall ranking factors affecting your website. Parts 2 and 3 examine how to optimize your website for Google’s snack pack and organic listings, respectively. Finally, part 4 lists pitfalls to avoid that could negatively impact your website’s online rankings.

If you would prefer help with optimizing your website, ProSites can help you. Learn more about our SEO programs here or call (888) 932-3644.

Search Marketing

5 Steps to Make Sure New Patients Find You Online

Many dentists, and small businesses, are turning to search engine optimization (SEO) to help them get better rankings on search results online. That way, when a prospective new patient searches Google for “dentist in [city],” their practice appears.

SEO is incredibly complex. Search engines have billions of websites to keep track of – so how do they possibly know which ones to rank at the top of search results?

Check out the infographic below to get an easy-to-understand guide on how search engines work.

If you’re interested in learning more, get our FREE whitepaper: A Dentist’s Guide to Local Search and How It’s Affecting Your Practice for more information and ideas on what you can do to improve your rankings and visibility to potential new patients today. Download your copy here.

Search Marketing

Online Dental Marketing Advice with Dr. Tippins

It’s great to read about what you should be doing to market your dental practice, but listening to advice from your peers is even better.

In our latest podcast, Dr. Tippins tells us what he’s observed over the last few decades as the world of dental marketing has evolved. He covers the importance of having an online presence, the value of search engine optimization (SEO), and tips on how to monitor your competition.

Listen to his full interview with our VP of Products, Keith Washington, below. A full transcript has been provided below for you as well. Special thanks to Dr. Tippins and Urbandale Family Dentistry for taking the time to talk to us!


If you’d like to learn more about marketing your practice visit our dental marketing resources page for free whitepaper downloads and on-demand webinars on SEO, website design and social media.



Full Transcript:

Keith: Welcome to this edition of the ProSites podcast. I’m Keith Washington, VP of products here at ProSites. And I’m here today with Dr. Thomas Tippins. Dr. Tippins has a dental practice in the heartland of America – in Iowa. And he has agreed to spend a few minutes with us today to talk about online marketing for the dental practice and give us some tips about online marketing in the dental practice. Welcome Dr. Tippins.

Dr. Tippins: Hi, Keith. Thanks.

Keith: Thanks for joining us. So first, why don’t we just start simply- tell us about your practice – a little bit about you and your practice.

Dr. Tippins: Well, Urbandale Family Dentistry – It’s located in Urbandale, Iowa. It’s a population of about 43,000. And we have two dentists on staff and then 9 team members. And we specialize in general dentistry but my associate, Dr. Miller, she also does some oral surgery, endodontics and Invisalign.

Keith: Well that’s great. It sounds like you have a really good, booming practice. And you’ve been in practice for how long?

Dr. Tippins: Uh, approximately 38 years.

Keith: Well that’s great. So this is really good for us to talk about because you have seen, personally, the transition. First from dentists really not doing marketing to dentists doing marketing really traditionally – offline marketing we call it today – and now the trend to move to marketing your practice online to the Internet. So tell me your thoughts on online marketing.

Dr. Tippins: I think online marketing – it’s 99% of everything. It’s very important. Many of the prospective patients are young and middle aged. And they’re using the internet for their searches. I mean, I haven’t used a phonebook in over 7 years.

Keith: Right, ha.

Dr. Tippins: A few weeks ago, my office manager was checking the Urbandale Family Dentistry telephone book ad and she noticed the paid ad we had was missing. So, long story short the office manager called and cancelled the paid ad for ever and received a full refund. And we kept the free listing but, you know, no one ever tells us at Urbandale Family Dentistry that they found us, uh, on the phonebook. Never.

Keith: That’s a great point. Even though most of us still have a phonebook, I guess, you know, it’s continuing to decline. So, what are you doing to currently market your practice?

Dr. Tippins: I do a lot of SEO – search engine optimization. And my SEO goal is to make Google happy. And to keep up with the changes they make all the time.

Keith: Right.

Dr. Tippins: And it’s important in the SEO rankings to have good, fresh content for the patients and Google. And I use the secondary business directories like Manta and Vitals – they’re free. And I also participate in the social networks like Facebook and Twitter, LinkedIn, YouTube, Pinterest. And even Google+. Google+ is dying a slow death but I still use it because Google owns it and Google also owns YouTube so Urbandale Family Dentistry has a YouTube channel with over a 100 dental videos on it.

Keith: Wow.

Dr. Tippins: And as of today it has 118. And I do social media and have fresh, new content for one reason only, and that’s to help boost my rankings on the first page of Google, Bing and Yahoo.

Keith: That’s great! So that’s exciting to have all of that but what about results? Are you seeing any results from these efforts?

Dr. Tippins: Um, a lot of results. I mean, before I had the ProSites website I wasn’t even on the first page of Google. I was still using a phonebook. And, now after having the ProSites dental website for a few years when you search for “dentist in Urbandale” I’m usually number one organic – first page Google. And number 1 on the three-pack local map.

Keith: That’s great and what about actual patients coming into your office? Do feel like the marketing efforts that you are doing online actually bring patients not just to see your website but actually come into your office?

Dr. Tippins: Yeah, I’ve been getting a lot more patients since I’ve risen on Google. Now I’m usually number 1 – we usually average about 30 new patients a month now.

Keith: Wow, that’s great. That’s really good, you sound like you’re certainly a big fan of online marketing. Maybe you could tell us, you know, do you have any tips that you share? Really the bulk of this – really the whole basis of this podcast is “hear from dentists like you with tips that may help other dentists.” Do you have anything you’d like to share on marketing a practice?

Dr. Tippins: I would look at your competitors are doing. There’s websites out there to help you with that. I use and SEO is very important so you need to read up on it and you need to just do whatever Google recommends you to do. Or, you could have ProSites do it all for you.

Keith: Oh that’s very nice. Yeah, go ahead, sorry.

Dr. Tippins: My first website was terrible. It was built by my computer guy and he knew nothing about SEO. And after I started with ProSites, I slowly started to creep up on the Google rankings. And now I’m ranked number 1 organic, number 1 on the local map when you search for “dentist in Urbandale.”

Keith: Well that’s very exciting I’m really happy to hear that, well, first of all from someone who’s so well-versed in online marketing and showing the importance of  – if you’re running your practice to know who you’re doing in online marketing and is it key component. I certainly appreciate and thankful that you think of ProSites as positive too. Is there anything else you’d like to add before we close?

Dr. Tippins: No, not really, Keith. I thank ProSites for being a great company and helping me get to number 1 on Google for most of my searches.

Keith: Great, thank you so much Dr. Tippins. I really appreciate you taking the time. And hopefully everyone who hears this podcast can learn a lot from Dr. Tippins’ comments on online marketing. Thank you again.

Dr. Tippins: Thanks, Keith.

To learn more about how ProSites can help you accelerate practice growth, visit our Dental Marketing page or call (888) 932-3644 to talk with an Internet Marketing Advisor.

Search Marketing

Want to show patients how to leave a review on Google? Read this.

In our previous article, we discussed Google’s new update that makes it easier for people to leave reviews on your practice’s Google Maps listing.

We received a lot of questions from dental offices asking us to help them understand exactly how they should instruct patients to leave a review for their practice on Google – so we created a step-by-step below. Check it out and show it to your patients the next time the question “How do I leave a review?” arises in your office!

Here’s how your patients can leave a review for your practice:

1. Ask patients to search for your practice’s name in Google from their device’s browser app. Once they find the name of your practice, click on it.


Note: Make sure the correct listing is appearing for your practice. If it isn’t, you may have duplicate listings in Google Maps that need to be cleaned up.

2. Patients should scroll down until they see a section labeled “Rate and Review” where they can select their star rating.

3. After clicking the Rate and Review star, it will prompt a pop-up asking the patient to sign in to their Google account.

Note: Android users may already be signed to their Gmail account, as Android devices require users to create an account during setup. iPhone users should also make sure to hit “allow popups.”


4. Google will then take your patient to the place where they can leave a review. Once your patient writes their review, they should click “post” on the top right to submit it.

Want to learn more about how you can improve your website’s online visibility? Get your free copy of our eBook, The Definitive Guide to Online Marketing for Dentists here.

Search Marketing

Google’s New Update Makes It Easier to Leave Reviews

As a dentist, you are probably aware that having positive reviews on your Google Map business listing can only help grow your practice and build your reputation. In fact, you may already even have a system in place that prompts and encourages happy patients to leave a review after visiting your practice.

What you may not have known, is that previously, to leave a Google review, your patient would first have to fulfill several requirements. They had to create a Google account, establish a Google+ profile including personal information, and would then have to navigate back to the page where they wanted to leave a review.

Google’s new update makes it easier for people to leave reviews. Google no longer requires people to have a Google+ profile to leave a review on your Google Maps listing. (They still have to have a Google account, though.) And, people can now leave reviews directly from the search engine results page when they are searching on a desktop computer.

Not only does having more Google reviews build credibility and trust among prospective patients, but it can help you improve your search engine optimization rankings as well. In fact, a recent study revealed that the overall quantity, positive sentiment in and overall velocity of Google reviews all contribute to a local business’ ability to rank well in the Google Maps business listings which appear at the top of search results (also known as the snack pack).

Want to learn more about getting better rankings on Google and other search engines? Click here to download our FREE eBook, ‘A Dentists Guide to Understanding Local Search Engine Optimization’ today. 

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