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Search Marketing

5 Dental Marketing Ideas to Attract and Convert Patients Through Search

Online search has become integral to our lives. Want to know where the nearest coffee shop is? Google it. Looking for Sunday brunch but don’t know which restaurant serves the best mimosas? Look it up on Yelp.

The same goes for prospective patients who are looking for your practice. They’re looking for the best dentist in their area by searching online. That’s why it’s important to prioritize your dental website’s online visibility.

Here are five dental marketing ideas that your practice can implement to improve its online visibility and attract new patients.

1. Write blog posts. Publishing blog posts on your dental website serves two purposes:
(1) It provides fresh content that search engine crawlers evaluate to determine relevancy and authority. The more relevant you appear to people searching for a new dentist, the more likely you are to show up for searches by prospective patients. And (2) blog posts help you gain credibility and showcase your expertise on a specific topic. When people see that you care enough to talk through a procedure or answer common FAQs they will immediately feel a greater sense of trust with you because it shows that you care.

2. Collect positive patient reviews. Did you know that 80% of people would trust an online review as much as a personal recommendation? Therefore, your practice needs positive online reviews to stand out among patients who are comparing you to other dentists in your town. And, having more reviews can help you stand out and rank higher on sites like Google Maps and other major online directories.

3. Claim and verify online business listings. Confirm your practice’s identity on various directories online such as Google Maps or Yelp. It doesn’t take much time (15 minutes per directory) but can have an amazing positive impact on your practice’s visibility. Plus, verifying your listing provides you with access to a dashboard that allows you to edit your information such as your practice name, address, and phone number which are critical components in ranking within the Google snack pack.

Verifying your listing also allows you to respond to reviews, list business hours, let’s prospective patients call you directly from search results, and provides driving directions through GPS.

4. Advertise through paid search. The first three to four search engine results are paid ads. Paid ads are used by dental practices to target prospective patients at the exact moment they search for services they offer. This is much more effective than traditional advertising where you’re typically interrupting someone. And, since search ads always appear at the top of results pages, they have maximum visibility to your target audience. Because of their design, users don’t always identify an ad and may think it’s an organic result.

Paid Search Result

Organic Search Result

Paid search ads are cost-effective when managed well, can improve your dental website’s online visibility within days, and provide easy-to-track analytics to help you understand your return on investment.

5. Remarket through paid search. Remarketing refers to ads that are shown to people who have previously visited your website. Visitors are identified by placing cookies (tracking code) in their search history which then triggers your ad to appear while that visitor searches for other services online.

Remarketing is useful because allows you to engage visitors that didn’t take a desired action on your site (e.g. contacting you and filling out a form). Additionally, remarketing is more cost effective because you’re targeting people who have already interacted with your practice in some way, shape or form – instead of targeting people who have never heard of your practice yet.

Using these 5 tactics can help improve your website’s online visibility to attract and convert new patients. For more ideas on how to improve your online presence, download How to Attract New Dental Patients Through Search Marketing by filling out the form below.

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Practice Marketing

How to Choose the Right SEO Provider for Your Dental Practice

Looking for a dental search engine optimization (SEO) provider can be painful. With everyone from local agencies to online marketing behemoths offering SEO, the process can be as unclear as online dating. Compound this with the added pressure of having your dental practice’s reputation on the line, and it might seem tempting to skip the hassle. Since that’s definitely not in your best interest, we’ve compiled a list of red flags and questions to make selecting the right dental SEO provider easier for your practice.

Here are the red flags and areas to keep in mind when choosing an SEO provider:

  1. Get to know them. First things first – look the company up online, visit their website and check out their social media pages. How do they come across? Do they appear professional? Trustworthy? Caution, this one is tricky because, as anyone who has ever dabbled in online dating can tell you, things are not always as they appear on the Internet. An appealing online presence is a huge component, but it can be subjective, so don’t base your selection on looks alone. It’s also important to consider how providers interact with current and prospective clients. When responding to client feedback online are they professional and courteous, or do they respond to any less-than-stellar reviews with hasty, defensive comments? If you feel uncomfortable observing how a provider communicates with people online, imagine what it would be like to be on the receiving end.
  1. What’s their MO? You’ve done some cyber-stalking, but that’s not enough. Now’s the time to dig a little deeper and, unlike the second date, playing coy isn’t advised. When considering a dental SEO provider, it’s important to know how they operate because your practice’s reputation is on the line.

In recent years search engine ranking methodologies have become more stringent, but not all SEO providers have updated their practices accordingly. Black-hat SEO techniques, such as keyword stuffing and link farming, target search engines rather than a human audience, which results in a poor user experience. At first you may see a jump in your website’s ranking but, like a short-lived romance, you’ll soon learn it wasn’t worth the effort. That’s because search engines base rankings primarily on user experience, and your site will be blacklisted faster than you can say “au revoir.”

  1. Some things are too good to be true. We’ve all been there – blinded by love at first sight (or something like that) – our general discernment momentarily disabled. Don’t worry, we’re not judging! There’s an entire genre of reality TV based on the premise. Sure, it’s easy to raise an eyebrow when this season’s bachelorette, a former-model-turned-pediatric-neurosurgeon, says she’s looking for a soulmate who shares her dream of creating a haven for abandon three-legged dogs. But, potential red flags in the realm of SEO can be a bit more subtle.

Some red flags to look for include promising you Page 1 results or claiming to be Google SEO Certified.  Spoiler alert – Google does not offer certification in SEO (though companies can be Google Premier Partners) and the sheer number of algorithm changes alone (500-600 times a year) make it impossible to guarantee a first page ranking. Plus, when you consider the amount of revenue tied to Google’s algorithm, sharing how to crack the code would be the equivalent of Colonel Sanders handing out his fried chicken recipe. So remember, sometimes when things look too good to be true, it’s because they are.

Questions to Ask When Hiring a Dental SEO Provider:

Knowing what to avoid is important, but so is knowing what to move towards. The questions below can help suss out a legitimate provider from the fly by night variety.

  1. What strategies will you implement to improve our rankings?
    1. Make sure the company is able to go into great detail about their plan on how they will work to get you better rankings. SEO strategies are very involved and a transparent company will have no problem explaining what they plan to do both on and off your website to improve your rankings.
  2. How do you plan to create backlinks?
    1. Backlinks are big parts of search engine rankings, but they’re difficult to obtain. Low-quality or spammy backlinks can actually hurt you in the end. Make sure their backlinks are coming from reputable companies.
  3. How often will you report on my progress, and what will that report look like?
    1. SEO companies should provide some type of benchmark data and reporting each month. You also want to see how often they share these reports with you, and how often you will have a call to check-in with them to go over results and adjustments to strategies.
  4. Can you share experience of other clients?
    1. Look for companies who can provide reviews, testimonials, and case studies from their clients to show success.
  5. Can you guarantee that we will rank #1 for a major search term?
    1. If a company says “yes” – run. No one can guarantee page 1 placement for a SEO search term.
  6. Is there a contract and what happens if we cancel early?
    1. It isn’t uncommon for SEO companies to require a contract for at least a few months, as SEO does take a lot of work before results and search ranking improvements are shown – however, it is important to go into the agreement understanding all of the rules around it to protect your dental practice.
  7. Why should we choose your company as a dental SEO provider?
    1. This is open-ended and there isn’t a “right” answer – but you do want to listen to their answer carefully. Do they intentionally make false claims or outright bash competitors? This may be a defensive signal and potential red flag. Ideally when someone answers this question, they’ll simply explain the success of their clients and how they can help your practice.

With thousands of websites launching daily, SEO has moved from the nice-to-have column to the must-have side of the board. But, that doesn’t mean you should jump into the proverbial bed with the first dental SEO provider you come across. There’s a lot on the line, and a bad judgement call up front could mean the difference between growing your practice and burying it somewhere in the black hole of search results. When looking for a dental SEO provider, take your time and keep the red flags we’ve outlined in mind. Don’t be shy about using the suggested questions above and let the answers guide your decision.

Questions? Reach out to a ProSites Internet Marketing Advisor at (888) 932-3644 to discuss how SEO can help you meet your practice goals.

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Search Marketing

SEO for Dental Websites: A Complete Checklist

If you’re like most dentists, getting better rankings on search results to get noticed by new patients is a top priority for your practice. Whether your prefer to try search engine optimization (SEO) strategies on your own, or want to hire a professional off the bat, below is a comprehensive checklist of key items that should be part of your dental practice’s SEO strategy:

Best Dental Website SEO Practices

Do a little homework before starting any actual work. SEO for dental websites is not something you want to do on the fly.

  • Establish a benchmark. Note where you’re currently at by pinpointing key analytics such as rankings, visitors to the site, conversions (visitors who fill out a form), and bounce rate. Utilize free analytics tools like Google Search Console and Google Analytics to better understand your dental website’s performance and measure improvements as you implement SEO. (Click here to read our blog about using Search Console on your dental website.)
  • Identify goals. Best dental SEO practices dictate that your benchmark data should also be a window into where you’re doing well, and what areas you can improve upon. Whether you’re looking to increase reach, page visits, time on page, decrease bounce rates, or improve conversions, get clear about your goals and identify how you’ll measure success.
  • Optimize page titles and meta descriptions. Page titles and meta descriptions are within the code of each web page, and should be unique for each page on your website. This text is also displayed on search engine results pages to give searchers an idea of what your website is about.

Creating Unique, Descriptive Meta Tags is Vital to Effective SEO for Dental Websites To optimize your page title and meta descriptions, add relevant keywords and include your practice’s city and state within the copy. Note that the page title must remain under 60 characters and meta descriptions under 156.

  • Optimize website content. Optimizing content requires a balance of including enough keywords within your copy for search engines while also sounding natural to readers. Assign specific keywords to each page of your website and include them in headers, paragraphs, bulleted lists and in the call to action of the page.
  • Check name, address, and phone (NAP) data across all online directories. Consistency is key. Make sure that your website contact information matches all of your online directories, and vice versa. This is important because Google triangulates this information with other third party sites. Inconsistent information across various websites confuses Google and deters it from ranking your website in search results.
  • Claim ownership of your Google My Business (GMB) listing and other online directories.

    Local search is vital to your online marketing strategy when implementing SEO for dental websites!

    Your GMB listing must be claimed and verified by your dental practice to give Google confirmation of your location. This is critical since Google utilizes location and proximity as a ranking factor, so when someone searches for a dentist near you, you’ll appear higher than someone farther away.

Best Dental Website SEO Practices Stress the Value of Local Search, Particularly your "Google My Business" ListingIn addition to claiming your GMB profile, you want to ensure you don’t have two profiles with the same or conflicting information. Click here to read about removing duplicate listings.

Once you claim GMB, repeat a similar process across these top directories for dentists. Remember to ensure consistency with your practice name, address, and phone number.

  • Embed your practice’s verified Google Maps listing to your website. A minor, yet impactful step. Embedding a map on your site helps confirm to Google your true location. Note: this step must take place after you claim and verify ownership of your Google maps listing.

Don't neglect your basic dental marketing strategy when implementing your SEO. Include an interactive "Google Maps" window on your contact page!Dental SEO can be complex – but a at a minimum, exploiting these basic strategies can help you start off on the right foot. To learn more about improving your website’s rankings in 2018, download the free whitepaper about local search and getting better rankings by filling out the form below.

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Search Marketing

5 Tactics to Maximize Your Dental Website Rankings in 2018

As 2017 comes to a close, most of us take time to think about everything we’ve accomplished the last 12 months and what we can do to improve in the next year. One of the most common questions we hear from dentists is about how they can get better rankings, so as you prepare for 2018, here are some quick things you can do to maintain and potentially improve your rankings by the New Year.

1. Update Your Page Titles and Meta Descriptions

Page titles and meta descriptions are coded into each page of your website. This snippet of text appears in search engine results pages to give searchers a preview of what your webpage is about.

When a searcher clicks the website from the results page and stays on the site, it signals to search engines that the webpage was valuable. Over time, search engines are more likely to rank the website higher in results. Providing a clear title and description incentivizes searchers to click on through to your website and therefore helps improve your rankings.

How to improve page titles and meta descriptions: There are two things you must consider when writing page titles and meta descriptions: character limits and keywords in the copy.

Page titles only allow 50 to 60 characters and descriptions only allow 150 to 200 characters (including spaces). Make the most of every character and eliminate any unnecessary text. For example, default names of website pages such as “about” or “home” don’t really tell the searcher much about the content on the page and wastes character space.

Additionally, identify keywords searchers may use to find your services and include these words or phrases in both the page title and meta description, as Google automatically bolds words that match the searchers query.

2. Add Your Practice to Online Directories

A local directory listing is any page or profile dedicated to your dental practice on third party sites like Yelp, YP.com, Angie’s List and Merchant Circle. It’s important to find your practice on these websites and ensure your practice’s name, complete address and phone number is correct. Dentists commonly find that their name is backwards (e.g. last name, first name DDS) because major data aggregators purchase business details and push them out to local directories. Of course, bots can’t correct the information, which is why it’s up to you to do so.

Search engines rely on online directories to understand your practice location and relay this information to searchers. Results are customized based on the searcher’s proximity to your practice. When search engines run into messy listings, they are less likely to suggest you to searchers and cause you to rank poorly.

How to improve your directory listings: Search for your practice in top directories for dentists and follow the instructions to claim ownership of the profile. Additionally, check data aggregators (Infogroup, Neustar, Acxiom, and Factual) for your practice and correct the listings.

3. Prioritize Your Google My Business Listing

Not to be confused with Google+, a Google My Business (GMB) listing is your dental practice’s profile on Google Maps. It includes your name, address, and phone number like your standard listing mentioned above, but because it’s a Google property, it deserves a mention of its own.

Having a clean GMB listing is important because it is major ranking factor on Google’s search results. A clean listing is more likely to appear in Google’s map results, which is almost always at the very top of the page and therefore more likely to be clicked on.

How to improve your GMB listing: Follow the instructions to claim ownership of your business on Google My Business. Additionally, you must remove any duplicate listings of your dental practice. Read this tutorial to learn how to clean up your Google My Business listings.

4. Collect Online Google Reviews

70% of dental patients said that online ratings and reviews influenced their choice of dentist. While we’ve touched on this in the past, having online reviews creates trustworthiness and transparency. Additionally, reviews on your GMB profile can impact your practice’s online visibility, implying that reviews are a ranking factor.

How to get more online reviews: While still at your practice, have your staff ask patients how their appointment went to create an opportunity for them to provide you with feedback. If the patient shares negative feedback, it gives you an opportunity to solve it right then rather than seeing a negative review.  If they share positive feedback, it gives you an opportunity to ask for a review which is likely to reflect a positive rating. Next, show them how to leave a review on Google by following this tutorial.

5. Insert Local Structured Data Mark-up

Structured data mark-up is what search engines use to gain more information about your website. It’s added directly to a page’s HTML mark up and makes it easier for web crawlers to determine basics about your practice such as reviews, services you offer, and hours of operation. Google then uses the mark-up to highlight that information directly onto search engine results pages like the one shown below.

Structured data helps your practice stand out in search results by highlighting your practice in a ‘rich snippet’ which is an enhanced Google result listing (example below). In this case, Google has also provided an aggregate Yelp review rating.

Test your website for structured data by using  . Then, ask your website provider to help you implement Local Business mark-up code using this generator. Copy and paste the code for your website provider to implement.

To learn more about improving your website’s rankings in 2018, download the free whitepaper, Local Search and How It’s Affecting Your Practice by filling out the form below.

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Search Marketing

How to Improve Your Dental Website’s Rankings in 2016 and Beyond – Part 5

Up until this point in our five-part blog post series on search engine optimization (SEO), we’ve explored all of the factors that help and hurt your SEO. However, search engine optimization does not happen in a vacuum; your competitors are likely doing the same things that you are to optimize their online visibility. If you’ve been following and implementing the recommendations outlined in this series, yet find yourself just outside of Google’s Snack Pack or still not ranking to your liking on search results pages, you’re probably up against some fierce competition.

To get an edge over your competition, prioritize the 6 following items:

1. Generate high-quality backlinks. Claim your business on online directories, put your website on social media profiles, and ask your professional associations and societies if they can list your website on their membership directory. Ultimately, the more credible and authoritative backlinks to your website will help you see better rankings.

2. Have a consistent name, address, and phone number (NAP data) in your online directories. Remember that searchers and search engines use NAP data to learn who you are and what you do. Look for hidden duplicate listings that may appear under an old address, name or phone number by taking advantage of free tools such as Moz’s Local Listing Scanner, which will give you a consistency score. It will also tell you where you could add more information within your online directories, where your NAP data is inconsistent, and if you have duplicate listings so you may report them.

3.Improve your website’s domain authority. Your domain authority (DA) should gradually increase over time, but it will largely depend on the quality and quantity of websites linking back your site. Here’s how you can increase your website’s DA:

Ensure technical SEO is in place – improve aspects of your website such as site structure, ease of navigation, breadcrumbs, URL structure, meta tags, header tags, word counts, keywords, and alt tags. At times, some of these items may be difficult to implement depending on who your website provider is or your level of comfort with website design. If you’re with ProSites, these aspects are taken care of for you.

Link internally – linking internally on your website from one web page to another creates a network that searchers and search engine crawlers can use to get around your website and it helps keep your content organized. For example, on your services page, have a link that goes to your pricing page (where it makes sense).

Remove bad backlinks – your website is scrutinized by search engines based on your backlinks. That’s why removing bad backlinks from your website is important. Although time-consuming, it’s worth taking the time to remove these links so that you reduce the risk of being penalized. Identify which links are pointing back to your website with free tools such as Open Site Explorer or Search Console and identify any that are pointing to your site that may not make sense. For example, a website from another country that does not mention a topic related to your business is an irrelevant link and should be removed by disavowing it – which essentially tells Google that you have an unwanted backlink and they should disregard it when evaluating your website.

4. List your most important categories first on Google My Business.  Google categories largely dictate which keywords your practice will show up for within Google’s snack pack. Ensure to include the correct categories on your page, listing the most important category first.

5. Increase your number of Google reviews. Implement a strategy to garner more online reviews from your patients, naturally over time. Regularly encourage patients to leave reviews for your practice online through email, after you’ve helped them, and on social media. Make sure that you respond to any and all reviews in a professional and genuine manner!

6. Improve your click-through rate from search results. Click-through rate is a behavioral factor that Google will look at to determine interest in a specific page i.e. how often searchers choose to click on a listing from a search engine results page matters. You can influence whether someone will click on your webpage by optimizing your each page title and meta description across your website’s pages.

Remember, the larger your market, the more work it will be. Check out our previous posts in the series for more information on optimizing your website. Read part 1 to understand overall ranking factors affecting your website. Parts 2 and 3 examine how to optimize your website for Google’s snack pack and organic listings, respectively. Finally, part 4 lists pitfalls to avoid that could negatively impact your website’s online rankings.

If you would prefer help with optimizing your website, ProSites can help you. Learn more about our SEO programs here or call (888) 932-3644.

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Search Marketing

5 Steps to Make Sure New Patients Find You Online

Many dentists, and small businesses, are turning to search engine optimization (SEO) to help them get better rankings on search results online. That way, when a prospective new patient searches Google for “dentist in [city],” their practice appears.

SEO is incredibly complex. Search engines have billions of websites to keep track of – so how do they possibly know which ones to rank at the top of search results?

Check out the infographic below to get an easy-to-understand guide on how search engines work.

If you’re interested in learning more, get our FREE whitepaper: A Dentist’s Guide to Local Search and How It’s Affecting Your Practice for more information and ideas on what you can do to improve your rankings and visibility to potential new patients today. Download your copy here.

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Search Marketing

SEO for Dentists – Common Questions from Your Peers

Search engine optimization (SEO) is a key component in your practice’s successful online marketing strategy. But, it’s a very complex topic. We thought we’d highlight some of the most common questions below in case you too have the same questions for your dental practice’s marketing.

Q: Do hashtags (#) help?

A: This handy icon helps current and prospective patients find posts on a specific topic in the social media arena (i.e. #teethwhitening). Hashtags are great for helping you distribute content on social media platforms, and are a potential source of backlinks to your practice’s site. However, hashtags don’t yet apply to search engine optimization algorithms.

Q: Is it possible to use too many keywords?

A: Keywords are great – up to a point. These relevant words can be included in titles, content headers, image alt tags (i.e. descriptors that appear in place of an image), and throughout the copy. But be careful – you know what they say about too much of a good thing.  As a best practice, if your copy sounds unnatural when read aloud you’re probably guilty of keyword stuffing. And, since search engines are about as forgiving as a waistband after Thanksgiving dinner, your page ranking will suffer.

Q: How long does it take to verify a Google Maps listing?

A: Google throws shade to the old adage, “Good thinks come to those who wait,” by confirming your Google+ listing in less than fifteen minutes. Just ensure you are physically in the office because Google will call the phone number associated with the street address to verify your account.

Q: How do I correct my Google Maps location?

A: Having the wrong location shown in Google Maps is just as bad as giving prospective patients a business card with the wrong phone number. Fortunately, it’s a pretty simple fix. Simply log into the Google dashboard and move the pin on the map to reflect the correct location. Make sure that the correct address is showing in your dashboard as well. Please note that if you are seeing an old address in Google’s search results, you’ll need to report your old location as “moved” via the edit menu in Google Maps to avoid a duplicate listing. (Learn about duplicate listings and why they’re bad for your rankings here.)

Q: When should I add SEO to my online marketing strategy?

A: Now! Search engine optimization takes time to produce results, which means starting now will set you up for success in time for busy season.

Still have questions? Download our whitepaper about Local Search and How It Affects Your Practice by filling out this form

Or reach out to one of our Internet marketing advisors at (888) 932-3644.

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Search Marketing

Google’s Announcement about Improving SEO

If you haven’t yet heard, Google has officially stated that mobile-friendly sites will be favorably ranked in search engine results, effective April 21.

In Google’s official webmaster blog, they wrote, “we will be expanding our use of mobile-friendliness as a ranking signal.“

That wasn’t the first warning…

For years Google (and other search engines) have been nudging, prodding and not-so-subtly telling us what they’re looking for in terms of good ways to optimize for search for mobile devices.

We had to know it was coming. Back in 2007-2008 when the first iPhones and Android-based phones hit the market with “mobile” browsers, it was clear that regular sites just didn’t work well on a tiny screen.

In late 2009, Google published three separate articles about “making the mobile web faster” and designing sites for mobile platforms.

These initial, gentle reminders that mobile devices have different requirements than desk and laptop computers were followed by 13 more announcements and articles between 2010 and this past February.

They were all posted to Google’s webmaster tools page – so it seems like they want people to take notice.

Normally, Google isn’t this forceful about their upcoming changes.

Understandably, they keep their preferences a well-guarded secret. For Google, how they run their search engine is the core of their business and the fact that consumers prefer Google to other search engines is their prime competitive advantage.

They don’t make their rules for websites explicitly known very often, but the message is now clear: Google is done with sites that aren’t mobile-friendly. They’ve spelled it out in black and white – and we need to take notice.

So we’re taking this message seriously. Over the past 6 years, Google has begged, said please, pretty please, and now, they just added sugar on top.

Making sites mobile-friendly is all about making your site as look and operate appropriately to rank well in Google – but it’s more than just search. It’s about making your site look as good as possible in every format.

The point is: We should follow Google’s lead and optimize for mobile.

Further reading:

If your site isn’t mobile-friendly, there’s never been a clearer signal that it’s time to make the change. Over the next couple weeks, we have a big push to ensure our client websites get upgraded to mobile-friendly. If you haven’t already, I strongly suggest you get in touch with one of our consultants to begin this process.

It will take just a few minutes on your end – and the sooner you get signed up to make the change, the better the chance your site will be mobile-friendly ahead of the April 21 deadline.

Click here to email us or give us a call at 888-932-3644 to get set up.

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Search Marketing

How Do You Measure Up Against Competition?

A competitor analysis is one of the most important – and often one of the most forgotten – elements of an effective online marketing strategy. So what is a competitor analysis and how do you perform one for your practice? It’s easy.

The ultimate goal of a competitor analysis is to identify the strengths and weaknesses in your marketing efforts. In scrutinizing the tactics used by your competitors, you can determine what works and what doesn’t within your target market.

The following processes will help you perform a complete competitor analysis:

1.Start by investigating who your top competitors are. You can input “related:www.yourURL.com” within the Google search bar to see competing services within the vicinity of your practice.

2.Create a simple comparison chart to measure your techniques vs. your competitors.

 Competitive analysis sample chart                                                                                                         

3.Analyze the results by comparing your practice to top ranking competitors.

Want even more visibility into what your competitors are doing? Check out 13 Competitor Analysis Tools And Resources You Need To Stay Ahead >

After you determine where your strengths and weaknesses lie, you can adjust your marketing strategy accordingly. If you notice that your website needs more content, you can hire a content writer or add content to your website in your spare time. If you notice your social media profiles are way ahead of the competition, you can encourage your staff to continue their outstanding efforts.

What are you waiting for? Start using your competition to increase new website traffic and new patient referrals.

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