4. Make the Most of Videos
Facebook is promoting video more than ever, and it’s a great opportunity to stand out from your competition. Create short videos (fewer than 90 seconds) and share as both a post and a Facebook live video. Some fun video ideas are a short tour of your office, footage from local conferences and events, and funny moments with your staff or pets.
Pay-Per-Click takes a lot of time and research to perfect, so it may be worth it to outsource to a marketing firm. ProSites has a team of marketing experts who specialize in local search for veterinarians, and they’ll help you create a keyword targeting plan, design landing pages, and A/B test different ad copy to find what brings in the most leads.