Set Up Your Social Media Profiles
Social media will be an integral part of your veterinary marketing plan, as it allows you to open ongoing communications with both existing pet parents and prospects. Write a short but sweet “about” section that lists your services, add your address and contact info, include a link to your website, and ensure your business hours are correct. After you’ve established these basics, begin inviting current patients, friends, and family to like your page. You should also add links to your Facebook profile on collateral like business cards, fliers, and your email signatures to encourage pet parents to follow you!
Just creating the profiles aren’t enough, so your team should book out time every week to create new posts. Link to articles on your website that provide pet care tips, create informational posts, and share news from your community. Posting often is key on social media, but you should also pay attention to what grabs the most attention. Personal and funny posts often receive more likes than anything else, so try to create a blend of pet care info and personality! Posting several times a week can be a chore, so you may want to outsource to a marketing company like ProSites.