Create a Visual Story
One of the most important pieces of your social media presence is your images. People scroll quickly through content, so you have less than a second to catch their attention. Whenever you launch a post, ensure that it’s accompanied by a compelling image. Your team can use sites like Canva.com to create scroll-stopping images, or partner with a company like ProSites who can handle the creative for you.
In addition to including images on your post, you also want to make a statement with your Facebook cover photo. Use a picture of your practice’s front desk, a group photo of your staff, or something that tells your unique story. Above all, you just want to make a connection with new visitors and inspire them to follow your page!