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Pay-Per-Click Advertising for Veterinarians

Pay-per-click Advertising skyrockets you to the top of the page for search results, but having a precise strategy is key to maximizing your ROI. Finding the right balance of keywords, bid strategy, and aggressiveness can make the difference between beating the competition and falling behind.

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What Is Pay-Per-Click Advertising?

Pay-per-click advertising allows you to show up on the first page of search results. When you type something into Google, you may have noticed that the first two or three results are advertisements.

Google AdWords gives you the opportunity to bid on different keywords, and you can decide how much you want to spend. However, it takes a lot of time and skill to find the right balance, so hire a PPC team to maximize your impact.

Target the Right Keywords

Most pet parents won’t travel far to find pet care, no matter how devoted they are. That’s why it’s essential to run ads that target your local area to maximize your ROI. We focus your pay-per-click campaigns on the best geographical locations to help you reach potential leads in your neighborhood.

Whereas local search engine optimization targets the city in which your practice is located, pay-per-click advertising allows you to cost-effectively expand the reach of your advertising to surrounding areas where you may not show up in local results. This is especially useful for larger cities with surrounding rural areas, and places where several cities cluster together.

Cost-Effective Advertising

Pay-per-click gives you the ability to decide how much you want to bid for your ad space, giving you control over your monthly spending. To further optimize your budget, your campaigns are continuously tested, tracked and adjusted by ProSites’ team of Google-Certified AdWords™ experts. Continuous optimization of your campaigns helps you save money over time and adjust when your competition alters their spending.

Comprehensive Data

By tracking the number of form submissions and calls prompted by your veterinary pay-per-click ads, we use Google AdWords to measure results by campaign, ad groups, and targeted keywords. Our team expertly tracks and analyzes this data, making the necessary adjustments to ensure optimal results and keep you abreast of campaign performance.

Ready to discuss a pay-per-click strategy for your veterinary clinic?

Reach out to ProSites today for a free marketing consultation!