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Do You Really Need a Website? Yep, and Here’s Why!

by Piper Bloom, Digital Marketing Manager | 4 Minute Read

For established veterinary practices, creating a website can seem like a waste of time. If you already have a full appointment book via word of mouth and local traffic, a website can seem like a waste of time and money. But having a website provides a ton of modern essentials that support your clients and contribute to the lifelong health of your business. Here are some key reasons that you need a website:

Make It Easy for New Clients to Contact to Your Office

Even if you have a steady stream of new business, a website makes it easy for new clients to learn about you. Building out your contact page is the perfect way to keep your information all in one place. Keep your phone number, email, address, and social media links up-to-date on your contact page so clients can contact you at their convenience.

Provide Content that Supports Pet Health

Part of your role as a veterinarian is to provide ongoing resources to support pet health, both inside and outside of the office. Creating content on preventative care, tips for caring for aging pets, and more helps establish you as a thought leader and build trust with your clients. If you partner with a specialized veterinary website company like ProSites, you gain access to an entire library of pet care content you can host on your website to support your clients with no additional effort required on your end!

Upsell Your Services

Another essential benefit of hosting pet care content on your website is being able to sell additional services. This both increases revenue for your practice and ensures that pets are getting all the care they need. By including content that highlights the importance of teeth cleaning, spaying and neutering, and proper flea and tick prevention, you can encourage your clients to make the best decisions for their pets.

Communicate Schedule Changes and Closures

If you live in an area that experiences inclement weather, it’s essential to be able to communicate office closures and schedule changes. Your website is the perfect place to display these updates, and you can also list an emergency phone number for clients to contact you as needed. Delivering this exceptional customer service helps keeps your clients coming back, as well as reduce stress for your front office staff.

Create a Central Hub for Your Marketing

If your veterinary practice ever experiences a drop in appointments, it’s time to start marketing. Having an established website acts as a hub through which you can direct all of your advertisements and outreach efforts. Whether you’re marketing on social media and Google or using more traditional routes like postcards and local signs, you can create a landing page on your website that highlights why clients should choose you to care for their pets.

If you’re ready to set up your veterinary website, reach out to ProSites today!

Our veterinary marketing experts provide resources and content right off the bat, saving your practice time and money. Give us a call at (855) 718-1201 to learn more.