Pay-Per-Click Advertising for Dentists


Advertising puts you out there, but where, how, and to whom can make the difference between getting a good return on your investment and fading into the background. Pay-per-click (PPC) advertising helps you get in front of the right audience at the right time.

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What is pay-per-click advertising?


Simply put, it’s a highly-targeted form of online advertising that gets you in front of local prospective patients who are looking for the services that your practice offers.

3 Reasons Your Practice Can Benefit from Pay-Per-Click Advertising


1

It's cost effective.

With pay-per-click, you only pay when someone clicks your ad. You're not wasting money promoting your services to an uninterested audience. The result? Prospective patients who need your services are funneled directly to your website.

2

It gets your practice ahead of the competition – literally.

Paid search ads are displayed in the top positions on search results pages so prospective patients see your practice first.

3

You see results quickly.

PPC is one of the fastest ways to get more prospective patients to your website and encourage them to contact your practice.

ProSites Can Help You Get Noticed by New Patients with Pay-Per-Click

At ProSites, our team of experts are certified Premier Google Partners so you know your practice's online advertising is being handled by the best in the industry. Below is what's included with our pay-per-click campaign packages.


Get Noticed Where it Matters Most

Most prospective patients have a radius threshold they’re willing to travel for dental care. Ads that target areas most likely populated with prospective patients ensure the highest ROI for your marketing dollars. We target your pay-per-click campaign toward the best geographical locations to help you reach prospective patients near your practice.

Whereas local search engine optimization typically targets only the city in which your practice is located, pay-per-click advertising allows you to cost-effectively expand the reach of your advertising to specific locations and cities near your practice, where you may not show up organically in local results.

Cost Effective

Your campaigns are continuously tested, tracked and adjusted as needed by our Google-Certified AdWords™ experts. On-going optimization of your campaigns helps you save money over time. Plus, you receive monthly reports and quarterly calls to ensure we continue to align your dental advertising strategy with your marketing goals and budget.


Highly Measurable

From the number of contact forms submitted by prospective patients to calls prompted by specific ads, we use Google AdWords data to measure results by campaign, ad groups, and targeted keywords. Your team tracks and analyzes data, tweaking components when necessary to ensure optimal results and keep you abreast of campaign performance.

Ready to discuss a PPC strategy for your practice?

Reach out to a ProSites Internet Marketing Advisor to learn how you can get started today.