Dental SEO: Search Engine Optimization


What does SEO mean to my practice?

Search engine optimization (SEO) specifically for dentists employs unique strategies, techniques and tactics to improve your rankings on search engines, making your website easily found by current and prospective patients.

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How does ProSites' Search Engine Optimization deliver results?

The primary goal of Google and other search engines is to deliver the best user experience possible. That means providing more than just factually accurate search results. From page loading time and navigation menus to keywords, a variety of components factor into where your practice lands on a search engine results page.

ProSites' in-house team of SEO experts leverages over a decade of dental website and online marketing experience to create an SEO strategy that works for your practice.

From page loading time and navigation menus to keywords, a variety of components factor into where your practice lands on a search engine results page.


Designed to Meet Your Practice Needs

Online marketing isn't a one-size-fits-all endeavor, which is why we offer three levels of SEO, each designed to meet different practice-specific goals.

Our SEO team's intimate knowledge of the structure and details of your website allows them to deliver effective optimization by providing relevant, quality content for searchers and search engines. Also, in-depth knowledge of your online presence means we're able to go beyond your site to create off-page optimization by obtaining valuable backlinks from other websites and claiming and updating your business listings in online directories.

Dental SEO starts with a good keyword strategy.

Focused on Local SEO for Dentists

SEO for dental practices always has a geographical component, so our team's focus is on local SEO versus brand-specific SEO.

While the foundation is the same, the outcome is very different. For example, owners of brick-and-mortar businesses (like you) primarily care about potential patients who can reach them at their actual business location. On the other hand, a big brand such as Coca-Cola is not concerned with where a customer is located; its focus is on awareness and purchase of its products. Because local SEO is a particular aspect of search engine optimization, ranking factors will differ slightly from brand-specific SEO.

For more information on how local search impacts your practice, download our FREE whitepaper, Local Search and How It's Affecting Your Practice.

Unique high quality content attracts and engages new patients.

Created with Content and Keywords for Your Practice

Custom website content is one of the best ways to help your search engine optimization. Our SEO experts meet with you to determine which services are most valuable to your practice and identify keywords that prospective patients use when searching for these services.

Your SEO writers then create effective marketing content around these search terms, including landing pages and blogs with unique, targeted copy for optimum search engine visibility.

SEO for dentists requires a good local search strategy.

Continuously Improved and Reported

While you focus on your practice, your dedicated SEO team regularly runs through a 30-point improvement process to ensure your strategy is up-to-date with the latest algorithm trends and best practices.

We dive deeper into how your website is performing and provide you with custom reports so you know exactly what your SEO campaign is achieving and you're never in the dark.

We continually optimize your dental marketing strategy to keep up with search engine algorithm updates.

ProSites is Here to Help

SEO may only be three letters but, if managed successfully, they can add up to a big return for your practice. ProSites combines deep knowledge of the dental industry and online marketing expertise to deliver SEO that increases your search engine ranking and drives traffic to your website. For more information on dental SEO, please contact a ProSites Internet Marketing Advisor.

Get a free demo on how ProSites helps improve your rankings.


Fill out the form and a ProSites Internet Marketing Advisor will guide you through options and recommendations for the best SEO strategy for your practice.

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