Pay Per Click (PPC)
There are several places to purchase online advertising: Facebook ads,
Twitter ads, “display” ads that show up in banners on different sites, and Google AdWords,
which are text-only ads that appear during Google searches. The first three types are
very high-effort, while AdWords offers results at a lower cost with moderate effort.
AdWords is the one PPC platform you need, and the best place to start.
» Build awareness
» Target your patients