On Demand Webinars

Get the latest facts, tips, and ideas for marketing your medical or dental practice.

Mastering Dental Practice Efficiency

It’s time to automate those manual patient communications tasks and spend more time focusing on patient care.

Watch our webinar Mastering Dental Practice Efficiency: Boost Revenue, Minimize No Shows and Automate Patient Communication to discover ways you can streamline your practice with PracticeMojo’s all-in-one solution.

In this webinar we will cover:

  • Maximize Your Patient Communication
  • Build and Maintain a Strong Online Reputation
  • Strengthen Your Scheduling Process
  • Using a Secure Patient Portal

Watch Now

Mastering the Patient Journey: Before the Appointment

Watch Part 1 of our special webinar series designed for dental professionals committed to enhancing patient experience, acquisition, and retention.

In each of these webinars you will learn:

  • The importance of each stage in the patient journey
  • Patient behavior insights at every step
  • Strategies to optimize each phase effectively

Watch Now

2024 State of Dental Marketing Webinar

Don’t miss out on insights into the current marketing landscape from the eyes of your peers and the opportunity to learn more about emerging trends, best practices, and effective ways to spend your marketing budget.

In this webinar we cover the survey results and give you important insights on:

  • Strategizing with lower marketing budgets
  • An increased need for reputation management
  • Why practices are investing in SEO rather than paid search

Watch Now

Websites 101: A Blueprint for Success

In the digital age, your website is the gateway to attracting new patients, showcasing your expertise, and building a thriving practice. Join us for an exclusive webinar tailored for dentists – Websites 101: A Blueprint for Success!

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8 Steps to Get on the First Page of Google

Only 0.78% of people click results on the second page of google. In this webinar, we will cover 8 tangible steps you can take to help your practice rise to the top of the first page of Google.

Key takeaways:

  • Why it is important to be on the first page of google
  • How to create and optimize your local Google My Business listing
  • Tips to generate positive online reviews
  • What is backlinking and how it is important in your success

Watch Now

How to Streamline and Automate Your Practice

Is your dental practice burdened with time-consuming administrative tasks and manual processes? Join us to discover the power of streamlining and automating your practice to unlock efficiency and elevate patient care. Learn how to leverage technology and automation tools to streamline appointment scheduling, billing, patient communication, and more.

Spend less time on administrative tasks and more time focusing on what matters most: providing exceptional patient care.

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How to Build Lifetime Relationships and Increase Patient Retention

Are you struggling to retain patients and build lasting relationships in your dental practice? Join us to discover the secrets to fostering loyalty and maximizing patient retention with our dental marketing experts. Gain insights and strategies to help you enhance patient satisfaction, loyalty, and overall retention rates.

Invest in your practice by mastering patient retention techniques that will help you build the bridge between patient care and practice success. .

Watch Now

Dental Practice Transitions: Understanding the Process of Buying or Selling a Practice and the Legal Issues Involved

According to our 2023 State of Dental Marketing Survey, 38% of practice owners plan to sell their practice within the next 6 years. Whether you are planning on buying or selling a dental practice, making avoidable mistakes can be costly! Understanding the basics can reduce your anxiety which makes for a better transaction.

Join us for a webinar with Levi Barlavi from Pacific Health Law Group to learn about:

  • The practice sales transition process
  • Key features of the Letter of Intent
  • Understanding the asset sales agreement
  • Common mistakes and obstacles

Watch Now

How to Create a Winning Company Culture

What is company culture? Many practices are focused on company culture right now but defining company culture can be difficult and there isn’t a one size fits all solution for creating a winning company culture. It is important to understand why company culture is important and discover your “why”

Join us for a webinar with Chris Pendry from Cap City Dental where you’ll learn:

  • How your core values can help create great company culture
  • Why you should care about company culture
  • Common pitfalls to avoid

Watch Now

Using Technology to Seamlessly Make Your Office Extraordinary

50 years ago, patients were perfectly content if their dentist was pleasant, clinically competent, and thorough. Today, Amazon and Google have changed our patient’s expectation of us and completely transformed our opportunities to leverage the incredible advancements in software to make our offices modern, responsive, and extraordinary.

Join Dr. Gupta for this 1hr CE presentation where he will outline the various nuisances and inefficiencies that plaque a typical dental office and how they can be easily mitigates by utilizing these software advancements.

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Managing Your Practice: The Importance of HR Policies and Employee Handbooks

Owning your own practice can be incredibly rewarding – but also very daunting! Join ProSites and Dr. Rachel Hargraves, DDS, as we dive into all things Human Resources and share practice management resources and best practices to set you up for success!

Key Takeaways:

  • Why HR policies are important to your practice
  • What makes a good HR foundation
  • How to set yourself up for success
  • Where you can find additional resources

Watch Now

Overcoming Burnout: How To Thrive (Not Just Survive!) In Your Dental Practice

In this session with burnout expert Booth Andrews, we’ll walk you through how to respond to and overcome burnout – regardless of the challenges you may be facing both inside and outside of your dental practice.

Key Takeaways:

  • Insights to help you prevent and heal from burnout
  • Steps to shift your mindset around your stressors
  • How to create habits to protect your wellbeing

Watch Now

Change your mindset. Grow your pratice.

What if patient acquisition was only a small part of the practice growth equation?

Don’t let another patient inquiry slip through your fingers.

In this webinar, dental consultant Genevieve Poppe will share philosophies and practices for solidifying your team and understanding their critical role in building a thriving practice.

Join us for this highly-actionable webinar as we break down:

  • Best practices in new patient acquisition and call conversion
  • The lifetime value of a new patient
  • Detailed steps for converting calls and inquiries to new patients

Register to watch the recording.

Watch Now

8 steps to get on the first page of Google

In to this 15-minute coffee break webinar and we’ll cover several tangible steps you can take to help your practice rise to the top of the first page.

Key Takeaways:

  • Why it is important to be on the first page of Google
  • How to create and optimize your local Google My Business listing
  • Tips to generate positive online reviews
  • What is Backlinking and how it's important in your success

Watch Now

How to offer online appointment booking for your patients

Join us for a live presentation to show you how Online Booking can make it easier for patients to book appointments while reducing the workload of your staff.

Providing the option for online appointment booking is easy and:

  • Supports the needs of your busy patients
  • Helps you stand out from the crowd
  • Increases patient satisfaction
  • Removes the barrier-to-entry for new patients
The new feature is perfect for dental practices that want to stand out in a competitive marketplace.

Watch Now

How to hire right the first time

When looking for new hires how much have you thought about what an ideal candidate would look like, no matter what position you're hiring for?

In this interactive 45-minute webinar, special guest Dr. Gerilyn Alfe hosts "How to Hire Right the First Time!" Topics covered include:

  • The true cost of turnover 
  • Tips for crafting highly effective job descriptions and ad
  • How to evaluate applications and conduct successful interviews

Watch Now

Master Your Marketing in 2021

Join us for this 20-minute webinar to learn how to easily:

  • Update current patients on new protocols
  • Automatically remind patients of appointments with text and emails
  • Set up marketing campaigns now that you can use all year long+B26

Watch Now

How this dentist diagnosed covid from an oral exam

A dentist has found a previously undiscovered symptom that could help detect asymptomatic COVID-19 virus cases.

Hear Dr. Gary Bauman tell the story of his discovery and learn how he thinks all dentists can help fight the spread.

Dr. Bauman will explain:

  • What he found and how he diagnosed an entire asymptomatic family with Covid.
  • Why dentist should be considered “physicians of the mouth.”
  • How to test patients directly from your office

The last year has been tough on dental practices, but Dr. Bauman will show how dentists have an opportunity to deepen relationships with patients and provide valuable services to their community.

Watch Now

How to grow (safely) in 2021

Do you still feel like you’re playing catch up from 2020? You’re not alone! Many dental practices are still capped at 75% capacity, and no-shows are costing more than ever before. That’s why ProSites has created a comprehensive webinar that will provide tips and technologies to streamline your practice’s efficiency over the coming months.

We’ll cover how to:

  • Streamline office work to reduce time and costs
  • Engage your patients with the story of how your practice has changed to keep them safe
  • Optimize your online presence to engage new and current patients
  • Communicate safety protocols so patients feel safe booking their next appointment
  • Automate patient communications to eliminate no-shows   
  • Increase patient flow through your practice – allowing you to see more patient
  • Optimize the time you have with patients with virtual solutions
  • Decrease paperwork and increase payments through touchless processing

Watch Now

Streamline your practice and get set for 2021 success

If you're like most dental practices today, you're seeing 75-80% of your pre-Covid traffic because each patient takes a little longer to check in and get into the operatory.

We'd like to help you streamline the process as you head into 2021.

Join this free webinar because it's never been more important to take advantage of virtual office tools to streamline your practice.

We'll discuss:

  • How to make the switch to virtual forms
  • An easier way to offer virtual consults
  • Offering online appointment booking to patients
  • Expanding payment options for patients right from your website

Watch Now

8 ways to get your practice back on track

It takes much more than a quick pain-free free visit to get such glowing recommendations from patients.

Join us for a quick 15-minute webinar where we'll share some ideas on how to make office visits more unique, fun, and memorable. We’ll discuss:

  • Ways to personalize each visit with unique ideas that delight patients
  • How to keep patients engaged throughout the year
  • How to increase referrals while delivering superior service
  • And more!

Watch Now

How to offer online appointment booking for your patients

Join us for a live presentation to show you how Online Booking can make it easier for patients to book appointments while reducing the workload of your staff.

Providing the option for online appointment booking is easy and:

  • Supports the needs of your busy patients
  • Helps you stand out from the crowd
  • Increases patient satisfaction
  • Removes the barrier-to-entry for new patients

The new feature is perfect for dental practices that want to stand out in a competitive marketplace.

Watch Now

Increase Case Acceptance While Putting Patients at Ease

Presenting a treatment plan to each patient in an effective manner can be extremely tedious, time consuming, and overwhelming – to both patients and your practice – if you don’t have the right solutions and resources in place.

That’s why ProSites is proud to introduce ShowCase: a patient presentation tool that helps you easily share information about your recommended procedures for the patient, alternatives, and risks of not completing your recommendations. ShowCase also includes cost, timelines, and recommended next steps to ensure you and your patients are on the same page.

Watch this webinar to learn how ShowCase works, easily integrates with your practice management system, and how your entire team – and your patients – will benefit.

Watch Now

Marketing Your Dental Practice on Facebook: 10 Mind-blowing Stats

Have you considered creating a Facebook Business Page for your dental practice but just aren’t fully convinced that it’s a good use of your time, money, and resources?

Join our webinar on 10/16 which will uncover 10 shocking statistics that may help you lean one way over another. You’ll discover:

  • What your patients are doing for 58 minutes a day
  • The platform where 78% of people are really finding products and services to use
  • Where 30% of businesses are finding the highest marketing ROI
  • And more!

Watch Now

Part 1: How to Rank Higher on Google for ‘Dentist Near Me’

There are patients searching for a new dentist every day. Can they find you on Google? To ensure you’re leveraging the power of search engine optimization, watch this webinar where you’ll learn how to:

  • Dramatically improve your search rankings
  • Increase the quantity and quality of your patient base
  • Implement 3 key tactics that will help you start improving your rankings today
  • And more!

Watch Now

Part 2: How to Rank Higher on Google for 'Dentist Near Me'

With 90% of people not going past the first page of search results, getting your practice to rank higher online is critical to attracting new patients. Learn the fundamentals of search engine optimization and how to get better rankings on Google and other search engines in this webinar! You’ll discover how to get better backlinks, the importance of implementing video, and how to fix common SEO mistakes.

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How to Improve the Patient Experience with Live Chat

In today’s “go-go-go” world filled with Amazon Prime same-day deliveries, online banking convenience, and responses in seconds from text and emails, consumers now want and expect instantaneous results, responses, and answers.

How can your practice deliver this type of service to its patients and live up to consumer demands?

A: Live Chat

Watch this 15-minute coffee break webinar where you'll learn about our latest Live Chat feature and the impact it can have on your practice; meeting and exceeding your patients' expectations.

Watch Now

Introducing ProSites Select!

Deliver the best patient experience with your website.

In today’s competitive environment, ensuring patients have a positive experience with your practice is a must. Watch this webinar to learn about our new dental marketing solution that helps you:

  • Increase conversions engagement and ROI on your website
  • Deliver a secure, trustworthy experience with a HTTPS, HIPAA-compliant website
  • Monitor and respond to patient reviews
  • Deliver instant customer service online with Live Chat

Watch Now

Search Marketing 101 for Dentists

Nearly 90% of American adults use the internet. That means you can reach nine out of every ten prospective new patients online! By combining search engine optimization (SEO) and pay-per-click (PPC) advertising, you'll reap the benefit of both paid and unpaid website traffic from patients looking for a new dentist in your city!.

Watch this 15 minute webinar to learn how you can stand out on search results to attract new patients online.

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How to Use Facebook Ads to Grow Your Dental Practice

Advertising on Facebook presents a unique opportunity because it has a reach of 2 billion users a month and focuses on audience-based targeting. In other words, you get to target your ads to the exact people you want to talk to in your community. Watch this 15-minute webinar to learn:

  • How Facebook Ads work
  • Key benefits of Facebook Ads in your marketing strategy
  • Best practices and common mistakes
  • And more!

Watch Now

What Patients Really Want From Their Dentist

Are you looking to consistently deliver a flawless experience to patients – both inside and outside of your practice? Find out what patients really want (but won’t always tell you) in this 15-minute coffee break webinar. You’ll learn surprising things that current and potential patients are looking for in a dentist plus recommendations on how your practice can live up to consumer demands and expectations.

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Top 3 Ways to Delight Patients Online

No one ever sets out to provide a negative patient experience – but when it comes to customer service, you can never make too many positive enhancements! Watch this webinar to learn the top ways you can delight current and potential patients online. We’ll uncover the 3 ways you can help patients:

We’ll uncover the 3 ways you can help patients:

  • Easily find and learn more about your practice and its services
  • Remember their appointment without being too aggressive or overbearing
  • Save time by preparing for their appointment in advance

Watch Now

5 Ways to Delight Patients and Provide Value

Patient satisfaction and loyalty are key to running a successful and profitable dental practice. Rather than being the feared dentist – there is a way to strengthen relationships, build trust, and deliver a fun experience to patients to keep them coming back year after year!

In this 15-minute coffee break session you will:

  • Learn how to personalize each visit with unique surprise and delight ideas
  • Get tips on staying actively engaged with patients throughout the year through various communication channels
  • See how to increase referrals while delivering superior service
  • Get 5 tips, ideas and strategies on how to delight patients all year long

Watch Now

12 Ways to Jumpstart Your Marketing in 2019

When it comes to marketing your practice, there’s a lot you can learn from what you’ve done in the past – and even MORE you can do to prepare and plan for the year ahead. With all the anticipated trends and changes coming in 2019, now is the perfect time to reflect on what has worked well while strategically aligning yourself for greater success in the new year.

Watch this webinar to learn 12 ways to jumpstart your marketing in 2019 and establish a strategic plan that will help you accelerate growth and win new patients.

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How Dentists Can Get Better Search Rankings by 2019 Through PPC and SEO

Climbing to the top of search engine results pages is no small feat, but you can implement various strategies on and off your website to help improve your rankings to be found by new patients.

As we near the end of 2018, now is the perfect time to end the year on a high note while preparing for even greater success in 2019. Watch this webinar to learn how to combine SEO and PPC strategies to take your dental marketing to the next level while getting in front of new patients online.

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Social Media- A Step-By-Step Tutorial For Dentists

By now, we all know how valuable - even essential - social media can be to marketing your practice. However, many dentists don't know where to begin when it comes to establishing a strong presence on social networks for their practice. It can be a bit scary and complex.

Watch this webinar to learn all about utilizing Facebook, Twitter, and Instagram to attract new patients. We cover how to:

Watch now to:

  • Create effective profiles on the top three popular social networks
  • Post engaging content that engages current and potential patients
  • Utilize the page analytics to get an accurate understanding of performance
  • And more!

Watch Now

Speed Up Patient Onboarding with HIPAA-Compliant Online Forms

Most dental practices still email patients a downloadable PDF that they must print, fill out, and remember to bring to the office – or have them show up early to fill out forms in advance of their appointment which often leads to treatment start times being pushed back and delays across the day’s schedule.

Watch this 30-minute webinar to learn how to utilize HIPAA-compliant online forms to streamline patient onboarding and transform your office into one that runs smoothly, efficiently, and most importantly – on time. We’ll cover how to:

  • Streamline your patient onboarding processes and save time
  • Utilize our unique pre-clinical assessment to pinpoint critical risks and health conditions
  • Provide an enhanced patient experience and improve satisfaction
Watch Now

Best Practices for Creating Great Dental Websites

Many dentists want to create a compelling web presence, both to attract prospective patients and to maintain relationships with their existing base. Though many practices recognize the value of well-designed websites with compelling content, the task of identifying and implementing the best practices for bringing in new patients can be overwhelming.

Watch our webinar and discover top tips, tricks and secrets to creating a killer website that helps you acquire new patients. We’ll cover:

  • Top features that your website must include in order to impress visitors
  • Common design mistakes that create a poor first impression
  • Key considerations when it comes to creating a custom website
  • And more!
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Get better rankings online: Here's how to choose the perfect SEO provider.

Optimizing your website for search engines is critical to being found by new patients online. Deciding who to trust as your SEO (Search Engine Optimization) provider can be tricky, and making the wrong decision could cost you time and money. There are plenty of shady SEO companies that will not only not deliver improvements, they may actually hurt your rankings.

Watch our on demand webinar to learn the top questions to ask when searching and comparing SEO companies. Plus, get insider tips about what you should look for in the company’s answers to these questions so you can make the right choice for your practice.

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Get more from your website

Time flies! In the last year we have made a significant number of updates to our ProSites products and services – ranging from small updates to big improvements – and we want to tell you all about it!

Watch our webinar to get up-to-speed on the latest and greatest advances, enhancements, and newly-released products. We’ll cover:

  • FREE upgrades to your website including new designs and new content pages to add value to your practice
  • Changes in social media and what that means to you
  • The latest new product suite (ProSites Premier) that gives you greater security, convenience, and tracking – all in one package
  • New partnerships with CareCredit and GLO Science – and how you can use this to benefit your practice
  • And more!
Watch Now

Patient Recalls and Reminders Done Right

Automated recall and reminder systems are not created equal. If yours isn’t communicating with patients via their preferred channel – or if the timing isn’t right – your reminders might be getting ignored and not helping you keep appointment books as full as they could be.

Whether you currently use an automated system or are taking a more manual approach, learn what an efficient solution can do for your practice – and how to select the right vendor so you can get the perfect solution that skyrockets practice revenue and gets patients in your office.

Watch our webinar to learn:

  • How much revenue you may be losing out on with your current recare process
  • What to look for when selecting a recall and reminder vendor
  • How PracticeMojo can help you generate an additional $100,000 per year
  • And more!
Watch Now

7 Actionable Strategies to Maximize Your Practice's Social Media Presence

Even though the average adult spends nearly two hours on social media per day – some dentists are hesitant to embrace this emerging marketing method. Does this sound like you?

Maybe it’s because you simply don’t have the time necessary to invest in a social media campaign, or don’t understand what it can do for your practice. Whatever the reason, it’s a mistake that could be costing your practice big.

Sit down with a cup of coffee and watch our webinar where you'll find out how to begin a strong and successful presence on social media. You'll learn how to:

  • Enhance your profiles on your social media pages
  • Build relationships through social media platforms
  • Use dashboards and analytics to measure your success
  • And more!
Watch Now

7 Predictions and Recommendations for Dentistry and Marketing by 2020

It was only 10 years ago that the iPhone was the only "smartphone" on the market, and few could afford them. Fast forward to today where we have virtual reality, driverless cars, and incredible convenience all with a few taps on our smartphone screen. Technology is changing the world faster than we realize, and all businesses will need to evolve with the times to remain successful – dental practices included.

To prepare your dental practice for the future, we've examined current market trends, developments and influencer conversations to project out to the next decade and predict what will happen in the world of marketing and dentistry.

Watch our webinar and discover how your dental practice can best prepare for these shifts. You'll learn:

  • Today's current trends in dentistry and marketing
  • Top anticipated changes in 2020
  • Recommendations on how your practice can prepare and strategize for years to come
  • And more!

Update: Following the recording of this webinar, Facebook announced on January 11 that it was changing its algorithm to prioritize posts that spark conversation and meaningful interaction between people, which may have an impact on the fourth trend predicted within the webinar. As the algorithm change rolls out over the next few months, ProSites will monitor the impact and issue an update if necessary.

Watch Now

Secure Patient Information Online

No matter the industry, online security has become top priority for all businesses – dental practices included. One of the most important aspects of running a dental practice is keeping patient information secure via online forms, secure websites, and encrypted emails.

Join Keith Washington, VP of Products, on Tuesday, December 5 at 4pm PST to learn about Google's new updates that are impacting your website and how to communicate with patients while keeping their information secure. We'll help you understand how to:

  • Avoid new Chrome browser security warnings on your website
  • Implement a secure, HTTPS website
  • Protect patient information
  • Encrypt patient emails
  • And more!

Watch Now

How To Get Online Reviews For Your Dental Practice

Today, 72% of people trust online reviews just as much as a personal recommendation. And with more and more people researching dental practices upfront, it's critical to have online reviews to show potential patients what it's like to work with your practice.

Many dentists however, are afraid to put themselves out there in fear of the inevitable "bad review." Contrary to popular belief, if you respond in a professional manner and have enough positive reviews to outweigh the bad, the negative comments will have little to zero effect on your practice.

Watch our 30-minute webinar and learn:

  • How to consistently gain more positive reviews from patients
  • Best practices to respond to negative reviews
  • Top review websites that your practice should be on
  • How to claim your profile on today's top review sites
  • And more!

Watch Now

Build a Communication Plan That Works - The Top Tips

Consistent, thoughtful, and well-timed communications are key to filling your appointment book and increasing your practice's profitability. While crafting a solid communication plan may seem time consuming and challenging, there are ways that you can create a plan that's impactful and easy-to-execute.

Watch this webinar to learn the dos and don'ts of creating an effective patient communication plan that will win loyal patients.

You will learn how to:

  • Reduce no-shows through effective and timely communications
  • Build an online presence that enhances patient relationships
  • Identify which channels are best to use for different communications
  • And More!

Watch Now

New ProSites Features

Whoever said there's no such thing as a free lunch obviously wasn't familiar with ProSites' FutureNow Assurance™ guarantee. This guarantee provides ProSites members with full access to all new updates and features free of charge.

Watch our webinar with Keith Washington, VP of Products on Thursday, for an in-depth look at a number of recently released ProSites features.

Whether you already have a website, or are thinking about creating a new one, there are several things you should consider and do to make the most out of this important marketing tool.

Topics covered will include:

  • Recently released responsive site designs
  • New procedures pages
  • A review of ProSites' Accessibility Mode that allows you to make your website accessible per the Americans with Disabilities Act (ADA)
  • And More!

Watch Now

Your Website: The Neglected Marketing Tool

In the online world, a website establishes and represents your practice. Just like your brick-and-mortar office, a website needs to be efficient, clean and current.

While many dental practices have websites, few maximize their online presence by incorporating their websites into comprehensive marketing programs, thereby missing key opportunities to attract new patients and build loyalty among current ones. In other words, simply having a website isn't enough to create an effective and well-rounded marketing strategy.

Whether you already have a website, or are thinking about creating a new one, there are several things you should consider and do to make the most out of this important marketing tool.

Watch this webinar and you'll learn:

  • Which elements make up a well-optimized, effective website, including purpose, structure, navigation, content and more
  • How to create online visibility for your website with search engine marketing
  • How to create a simple maximization action plan for your website
  • And More!

Watch Now

Improve patient communications and reduce no shows

Are you looking for a cost-effective and simple way to reduce no-shows and improve patient communications? ProSites acquired PracticeMojo to handle the time-consuming tasks required to call, reactivate and remind your patients about future appointments. This solution helps you improve productivity and increase patient loyalty with timely emails, text messages, phone reminders and post cards.

Watch this product-focused webinar to learn how this comprehensive patient-communications solution can positively impact your practice.

Topics include how to:

  • Maximize practice growth with ProSites and PracticeMojo combined solutions
  • Increase patient loyalty through proactive communication
  • Integrate PracticeMojo with your practice management software

Watch Now

6 Ways to Keep Patients and Get New Ones

Did you know that the estimated cost of acquiring one new patient is five times the amount of retaining a current patient? Luckily, there are things you can do to build patient loyalty, reduce no shows and encourage new patients to stay with you.

During this 30-minute webinar, you will learn six ways to increase your practice's profits by increasing patient retention. A 5% increase in retention can result in more than 25% increase in your profits.

You will learn how to:

  • Engage with patients before their visit with a strong online presence
  • Increase loyalty with patient appreciation days
  • Reduce no shows using automated marketing

Watch Now

Top 10 Trends and Recommendations for Dentistry and Marketing in 2017

Whether your practice began long ago with ink on paper or recently with electronic documentation, you have likely experienced major shifts in the way you do business. The one thing you can count on though, is things change. We explored the major shifts that have occurred in dentistry and marketing, to develop a list of the top trends continuing into 2017, as well as recommendations to keep your practice prepared for them.

In this webinar, you'll learn:

  • Top anticipated trends in dentistry and marketing in 2017
  • How to prepare your practice for these trends
  • Key recommendations to stay up-to-date
  • And More!

Watch Now

SEO + PPC = Search Engine Domination

You know that your website needs to rank well on search engines to acquire more patients, but do you know how to get your listing towards the top? Less than half of dental practices optimize their website for search and even less advertise on search engines. By focusing on search engine optimization and Google AdWords advertising, you have the opportunity to dominate the search engine results when patients look for a dentist in your area.

In this webinar, you'll learn:

  • The differences and similarities between paid and organic search results
  • How to be found by patients by leveraging both channels together
  • Different strategies you can apply to support your goals for better online visibility

Watch Now

Dental Marketing Trends from 2016

This year ProSites conducted two surveys to understand the challenges that dentists face in their practice, specifically in regards to their marketing. Find out the surprising things that we learned and see how your experiences compare with those of your peers.

The webinar will cover:

  • Details about the marketing tactics being used
  • Breakdowns of budgets being dedicated to marketing
  • How people are managing their marketing (through which resources)

Watch Now

Making the Switch to a New Website Provider

Have you considered switching website providers but aren't sure it's worth the extra time and effort? Nowadays, websites and their performance are very complex and hard to understand. We often hear dentists say: Can I afford to switch? I don't have the time for this. And will a switch influence my search rankings?

Watch this webinar to learn how much work is really involved when making the big switch.

You'll learn:

  • What to consider before switching website providers
  • What the process of switching looks like
  • Things to ask a potential new website company
  • And more!

Watch Now

Troubleshooting Your Practice's Marketing

Find out the answers to today's most common dental marketing questions. From why your practice isn't appearing on Google, how to get more followers on social media, how to create a marketing plan, gain more reviews, and more.

The webinar will cover:

  • How to control your online reputation
  • Social media best practices
  • How to track your marketing campaigns
  • And other common dental practice marketing questions

Watch Now

8 Simple Steps to Build the Perfect Dental Marketing Plan

Learn how to build a marketing plan for your dental practice that works. Watch this 30 minute webinar where we will walk through 8 steps you can use to build an effective marketing plan for your practice.

The webinar will cover:

  • Key questions to ask yourself before getting started
  • How to identify your target audience
  • How to measure your campaign's success
  • And more!

Plus, we will show examples of how these strategies can be used successfully.

Watch Now

How to Succeed in Marketing Your Practice Online

Check out this webinar to understand the best practices and pitfalls to avoid in the most common online marketing strategies for dental practices including: search engine optimization (SEO), pay-per-click (PPC) advertising and social media.

The webinar will cover:

  • How these strategies work and why you need it
  • Key items to consider when getting started
  • Common mistakes and pitfalls to avoid
  • And more!

Plus, we will show examples of how these strategies can be used successfully.

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New Feature: Reputation Marketing

ProSites launched a brand new website feature, Reputation Marketing, which is designed to help you leverage patient feedback and remain in control of which reviews appear on your website. Watch this product-focused webinar to get a deeper look into our new Reputation Marketing feature.

The webinar will cover:

  • The importance of patient feedback
  • A walk-through of the new ProSites Reputation Marketing feature
  • How to monitor your online reviews

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Launch a Better Website in Just 20 Minutes

We live in a world where the vast majority of your future new patients depends on how easily they can find your practice online and whether your website makes them want to contact your practice – or click the "back" button.

Watch this product-focused webinar to:

  • Learn key elements needed for a successful website
  • Understand how websites are made for both better rankings and to attract new patients
  • Get a deeper look into the ProSites website solution
  • And More!

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9 Dental Marketing Tactics to Meet Your Goals

Whether your goals are acquiring new patients, getting more revenue from your existing patients or optimizing your existing marketing efforts, developing a solid marketing plan requires understanding all the available marketing tactics. Watch this fast paced 25 minute session where you will learn the best dental marketing ideas to meet the most common practice goals of dentists.

You'll learn how to:

  • Get more patients by optimizing your website.
  • Decide if online advertising is right for you.
  • Use social media to engage with patients, build your brand and improve your bottom line.
  • And More!

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How to Maximize Your Marketing Return on Investment

with Keith Washington, VP of Products

Chances are you're doing various efforts to market your practice, but how do you know which strategies are helping you bring in the most business to your practice?

Watch this webinar to:

  • Get tips on social media marketing, search engine optimization, pay-per-click and website design
  • Discover how to track your dental practice's marketing efforts
  • Learn how you can track leads through to practice revenue
  • And More!

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How to Get More Patients from Your Website

with Fanny Barrientos, Marketing Specialist

Get the most out of your ProSites website. Watch this webinar to understand key elements needed for a successful website that delivers measurable results.

In this 60-minute webinar, you will:

  • Get a deeper look into a ProSites website
  • Learn about complementary new upgrades available as a ProSites member
  • Hear tips on how to drive more visitors to your website through search engines and social media
  • And More!

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How to Improve Your Online Visibility

with Keith Washington, VP of Products

When patients search for a dentist online, Google will come back with a list of results. Search engine optimization (SEO) is what you do to your website to help it rank higher. Since SEO can be pretty complex, this webinar covers the basics!

In this webinar you will learn:

  • What SEO is, who needs it, and how it works
  • The latest trend affecting your SEO
  • 3 things you can do today to improve your visibility
  • And More!

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Managing Social Media for Success

with Keith Washington, VP of Products

Social media is today's word-of-mouth. It's a great way to stay connected with current patients and get your practice noticed by others in your area. But, where do you get started? This webinar will show you how.

Join this webinar to discover:

  • Benefits of a strong social media presence
  • Best practices in creating a strong presence on social media
  • In-depth strategies for marketing on Facebook, Twitter, and Google+
  • And More!

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Get Better Rankings to Get More Patients

There are 2 components to search engine optimization: on-site and off-site. Both consist of strategies that help you appear higher in search results. This webinar gives you a deeper look into on-site search engine optimization and what you can do to improve your rankings.

Join this webinar to:

  • Discover how online search is affecting your practice (and patients!)
  • Understand key components of on-site SEO
  • Learn what you can do to improve your rankings
  • And More!

Improving Local Search: How Google's Page 1 Changes Affect Your Practice

On August 6th, 2015, Google made an update that affects your rankings in search results. This webinar dives into what it is, how it affects you, and what you can do to improve your visibility on local search.

Join this webinar to:

  • Discover what happened on August 6th
  • Understand local listing and reviews
  • Learn how to generate valuable inbound links
  • And More!

How to Make Pay-Per-Click Ads Work for Your Practice

Of online searchers, 85% do not go past the first page of search results. How can you get your practice to appear at the top?

The answer is pay-per-click advertising. Not only does pay-per-click give you the ability to better target your audience over traditional advertising, but it gives you better methods to track your return on investment.

Join this webinar to:

  • Learn the basics of pay-per-click advertising
  • Discover how pay-per-click helps you get on page 1 of search results
  • Find out how to get noticed by more new patients in your area
  • And More!

The Anatomy of a Perfect Website

Wondering what it takes to have a website that converts online visitors into your new patients? This webinar will help you discover successful website secrets that your prospective patients will love.

In this webinar, you will learn:

  • Common website mistakes that scare off prospective patients
  • Key factors that contribute to the perfect visitor experience
  • Building content that communicates trust and expertise
  • And much more!

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Join us for our next webinar!

Check out our upcoming webinars and save your spot to learn more about marketing your practice online.