On Demand Webinars


Get the latest facts, tips, and ideas for marketing your practice.

How To Get Online Reviews For Your Dental Practice

Today, 72% of people trust online reviews just as much as a personal recommendation. And with more and more people researching dental practices upfront, it’s critical to have online reviews to show potential patients what it’s like to work with your practice.

Many dentists however, are afraid to put themselves out there in fear of the inevitable "bad review." Contrary to popular belief, if you respond in a professional manner and have enough positive reviews to outweigh the bad, the negative comments will have little to zero effect on your practice.

Watch our 30-minute webinar and learn:

  • How to consistently gain more positive reviews from patients
  • Best practices to respond to negative reviews
  • Top review websites that your practice should be on
  • How to claim your profile on today's top review sites
  • And more!


Social Media- A Step-By-Step Tutorial For Dentists

By now, we all know how valuable - even essential - social media can be to marketing your practice. However, many dentists don’t know where to begin when it comes to establishing a strong presence on social networks for their practice. It can be a bit scary and complex.

Watch this webinar to learn how to use your social media profiles. This tutorial will answers any questions from your peers regarding Facebook and Twitter.

Watch now to:

  • Discover what it takes to attract prospective clients on social media
  • Learn how to post different types of statuses such as polls, images, and videos
  • Understand how to utilize all aspects of your social profile including the dashboard, page settings, cover photos and profile pictures
  • Get ideas on how to curate content
  • Turn analytics into actionable ways to improve your social media strategy
  • Learn how to schedule content in advance to save time and stay organized


Dentistry Uncensored: Website Design and Marketing

Podcast with Dentaltown CEO, Howard Farran, and ProSites VP of Products, Keith Washington.

Curious to learn about the latest dental marketing trends and how they are impacting practices like yours nationwide? Join 2-year Dentaltown Townie Choice Award winner, ProSites in this podcast with Howard Farran to learn what we foresee to be the biggest shifts in dental marketing in the next 6 months.

You’ll learn:

  • The biggest changes we anticipate for the next 6 months related to dentistry and marketing
  • How these trends will affect dental practices
  • Advice for new dentists and dentists starting their own practices

Listen to the Podcast Now!


Build a Communication Plan That Works - The Top Tips

Consistent, thoughtful, and well-timed communications are key to filling your appointment book and increasing your practice’s profitability. While crafting a solid communication plan may seem time consuming and challenging, there are ways that you can create a plan that’s impactful and easy-to-execute.

Watch this webinar to learn the dos and don’ts of creating an effective patient communication plan that will win loyal patients.

You will learn how to:

  • Reduce no-shows through effective and timely communications
  • Build an online presence that enhances patient relationships
  • Identify which channels are best to use for different communications
  • And More!


New ProSites Features

Whoever said there’s no such thing as a free lunch obviously wasn’t familiar with ProSites’ FutureNow Assurance™ guarantee. This guarantee provides ProSites members with full access to all new updates and features free of charge.

Watch our webinar with Keith Washington, VP of Products on Thursday, for an in-depth look at a number of recently released ProSites features.

Whether you already have a website, or are thinking about creating a new one, there are several things you should consider and do to make the most out of this important marketing tool.

Topics covered will include:

  • Recently released responsive site designs
  • New procedures pages
  • A review of ProSites’ Accessibility Mode that allows you to make your website accessible per the Americans with Disabilities Act (ADA)
  • And More!


Your Website: The Neglected Marketing Tool

In the online world, a website establishes and represents your practice. Just like your brick-and-mortar office, a website needs to be efficient, clean and current.

While many dental practices have websites, few maximize their online presence by incorporating their websites into comprehensive marketing programs, thereby missing key opportunities to attract new patients and build loyalty among current ones. In other words, simply having a website isn’t enough to create an effective and well-rounded marketing strategy.

Whether you already have a website, or are thinking about creating a new one, there are several things you should consider and do to make the most out of this important marketing tool.

Watch this webinar and you’ll learn:

  • Which elements make up a well-optimized, effective website, including purpose, structure, navigation, content and more
  • How to create online visibility for your website with search engine marketing
  • How to create a simple maximization action plan for your website
  • And More!


Improve patient communications and reduce no shows

Are you looking for a cost-effective and simple way to reduce no-shows and improve patient communications? ProSites acquired PracticeMojo to handle the time-consuming tasks required to call, reactivate and remind your patients about future appointments. This solution helps you improve productivity and increase patient loyalty with timely emails, text messages, phone reminders and post cards.

Watch this product-focused webinar to learn how this comprehensive patient-communications solution can positively impact your practice.

Topics include how to:

  • Maximize practice growth with ProSites and PracticeMojo combined solutions
  • Increase patient loyalty through proactive communication
  • Integrate PracticeMojo with your practice management software


6 Ways to Keep Patients and Get New Ones

Did you know that the estimated cost of acquiring one new patient is five times the amount of retaining a current patient? Luckily, there are things you can do to build patient loyalty, reduce no shows and encourage new patients to stay with you.

During this 30-minute webinar, you will learn six ways to increase your practice’s profits by increasing patient retention. A 5% increase in retention can result in more than 25% increase in your profits.

You will learn how to:

  • Engage with patients before their visit with a strong online presence
  • Increase loyalty with patient appreciation days
  • Reduce no shows using automated marketing


Top 10 Trends and Recommendations for Dentistry and Marketing in 2017

Whether your practice began long ago with ink on paper or recently with electronic documentation, you have likely experienced major shifts in the way you do business. The one thing you can count on though, is things change. We explored the major shifts that have occurred in dentistry and marketing, to develop a list of the top trends continuing into 2017, as well as recommendations to keep your practice prepared for them.

In this webinar, you’ll learn:

  • Top anticipated trends in dentistry and marketing in 2017
  • How to prepare your practice for these trends
  • Key recommendations to stay up-to-date
  • And More!


SEO + PPC = Search Engine Domination

You know that your website needs to rank well on search engines to acquire more patients, but do you know how to get your listing towards the top? Less than half of dental practices optimize their website for search and even less advertise on search engines. By focusing on search engine optimization and Google AdWords advertising, you have the opportunity to dominate the search engine results when patients look for a dentist in your area.

In this webinar, you’ll learn:

  • The differences and similarities between paid and organic search results
  • How to be found by patients by leveraging both channels together
  • Different strategies you can apply to support your goals for better online visibility


Dental Marketing Trends from 2016

This year ProSites conducted two surveys to understand the challenges that dentists face in their practice, specifically in regards to their marketing. Find out the surprising things that we learned and see how your experiences compare with those of your peers.

The webinar will cover:

  • Details about the marketing tactics being used
  • Breakdowns of budgets being dedicated to marketing
  • How people are managing their marketing (through which resources)


Making the Switch to a New Website Provider

Have you considered switching website providers but aren’t sure it’s worth the extra time and effort? Nowadays, websites and their performance are very complex and hard to understand. We often hear dentists say: Can I afford to switch? I don’t have the time for this. And will a switch influence my search rankings?

Watch this webinar to learn how much work is really involved when making the big switch.

You’ll learn:

  • What to consider before switching website providers
  • What the process of switching looks like
  • Things to ask a potential new website company
  • And more!


Troubleshooting Your Practice’s Marketing

Find out the answers to today’s most common dental marketing questions. From why your practice isn’t appearing on Google, how to get more followers on social media, how to create a marketing plan, gain more reviews, and more.

The webinar will cover:

  • How to control your online reputation
  • Social media best practices
  • How to track your marketing campaigns
  • And other common dental practice marketing questions


8 Simple Steps to Build the Perfect Dental Marketing Plan

Learn how to build a marketing plan for your dental practice that works. Watch this 30 minute webinar where we will walk through 8 steps you can use to build an effective marketing plan for your practice.

The webinar will cover:

  • Key questions to ask yourself before getting started
  • How to identify your target audience
  • How to measure your campaign’s success
  • And more!

Plus, we will show examples of how these strategies can be used successfully.


How to Succeed in Marketing Your Practice Online

Check out this webinar to understand the best practices and pitfalls to avoid in the most common online marketing strategies for dental practices including: search engine optimization (SEO), pay-per-click (PPC) advertising and social media.

The webinar will cover:

  • How these strategies work and why you need it
  • Key items to consider when getting started
  • Common mistakes and pitfalls to avoid
  • And more!

Plus, we will show examples of how these strategies can be used successfully.


New Feature: Reputation Marketing

ProSites launched a brand new website feature, Reputation Marketing, which is designed to help you leverage patient feedback and remain in control of which reviews appear on your website. Watch this product-focused webinar to get a deeper look into our new Reputation Marketing feature.

The webinar will cover:

  • The importance of patient feedback
  • A walk-through of the new ProSites Reputation Marketing feature
  • How to monitor your online reviews


Launch a Better Website in Just 20 Minutes

We live in a world where the vast majority of your future new patients depends on how easily they can find your practice online and whether your website makes them want to contact your practice – or click the “back” button.

Watch this product-focused webinar to:

  • Learn key elements needed for a successful website
  • Understand how websites are made for both better rankings and to attract new patients
  • Get a deeper look into the ProSites website solution
  • And More!


9 Dental Marketing Tactics to Meet Your Goals

Whether your goals are acquiring new patients, getting more revenue from your existing patients or optimizing your existing marketing efforts, developing a solid marketing plan requires understanding all the available marketing tactics. Watch this fast paced 25 minute session where you will learn the best dental marketing ideas to meet the most common practice goals of dentists.

You’ll learn how to:

  • Get more patients by optimizing your website.
  • Decide if online advertising is right for you.
  • Use social media to engage with patients, build your brand and improve your bottom line.
  • And More!


How to Maximize Your Marketing Return on Investment

with Keith Washington, VP of Products

Chances are you’re doing various efforts to market your practice, but how do you know which strategies are helping you bring in the most business to your practice?

Watch this webinar to:

  • Get tips on social media marketing, search engine optimization, pay-per-click and website design
  • Discover how to track your dental practice’s marketing efforts
  • Learn how you can track leads through to practice revenue
  • And More!


How to Get More Patients from Your Website

with Fanny Barrientos, Marketing Specialist

Get the most out of your ProSites website. Watch this webinar to understand key elements needed for a successful website that delivers measurable results.

In this 60-minute webinar, you will:

  • Get a deeper look into a ProSites website
  • Learn about complementary new upgrades available as a ProSites member
  • Hear tips on how to drive more visitors to your website through search engines and social media
  • And More!


Get the Most Out of Your Website and Online Marketing

Podcast with Dentaltown CEO, Howard Farran, and ProSites CEO, Lance McCollough.

Townie Choice Award Winner, ProSites, talks with Dentaltown CEO, Howard Farran, to discuss the latest news in dental practice marketing. From your practice website, best practices for better rankings, social media and pay-per-click, this 60-minute podcast touches on everything you need to know about marketing your practice online.

In this podcast, you will learn:

  • What dentists need to know about websites
  • The importance of mobile websites
  • SEO: What is it? What’s behind it?
  • Should dentists be on social media?


How to Improve Your Online Visibility

with Keith Washington, VP of Products

When patients search for a dentist online, Google will come back with a list of results. Search engine optimization (SEO) is what you do to your website to help it rank higher. Since SEO can be pretty complex, this webinar covers the basics!

In this webinar you will learn:

  • What SEO is, who needs it, and how it works
  • The latest trend affecting your SEO
  • 3 things you can do today to improve your visibility
  • And More!


Managing Social Media for Success

with Keith Washington, VP of Products

Social media is today’s word-of-mouth. It’s a great way to stay connected with current patients and get your practice noticed by others in your area. But, where do you get started? This webinar will show you how.

Join this webinar to discover:

  • Benefits of a strong social media presence
  • Best practices in creating a strong presence on social media
  • In-depth strategies for marketing on Facebook, Twitter, and Google+
  • And More!


Get Better Rankings to Get More Patients

There are 2 components to search engine optimization: on-site and off-site. Both consist of strategies that help you appear higher in search results. This webinar gives you a deeper look into on-site search engine optimization and what you can do to improve your rankings.

Join this webinar to:

  • Discover how online search is affecting your practice (and patients!)
  • Understand key components of on-site SEO
  • Learn what you can do to improve your rankings
  • And More!


Improving Local Search: How Google’s Page 1 Changes Affect Your Practice

On August 6th, 2015, Google made an update that affects your rankings in search results. This webinar dives into what it is, how it affects you, and what you can do to improve your visibility on local search.

Join this webinar to:

  • Discover what happened on August 6th
  • Understand local listing and reviews
  • Learn how to generate valuable inbound links
  • And More!


How to Make Pay-Per-Click Ads Work for Your Practice

Of online searchers, 85% do not go past the first page of search results. How can you get your practice to appear at the top?

The answer is pay-per-click advertising. Not only does pay-per-click give you the ability to better target your audience over traditional advertising, but it gives you better methods to track your return on investment.

Join this webinar to:

  • Learn the basics of pay-per-click advertising
  • Discover how pay-per-click helps you get on page 1 of search results
  • Find out how to get noticed by more new patients in your area
  • And More!


The Anatomy of a Perfect Website

Wondering what it takes to have a website that converts online visitors into your new patients? This webinar will help you discover successful website secrets that your prospective patients will love.

In this webinar, you will learn:

  • Common website mistakes that scare off prospective patients
  • Key factors that contribute to the perfect visitor experience
  • Building content that communicates trust and expertise
  • And much more!

Join us for our next webinar!


Check out our upcoming webinars and save your spot to learn more about marketing your practice online.