Dental Marketing Wisdom | The Podcast Series


The podcast is for practices that want practical advice and quick tips on how to maximize their dental marketing success and win new patients.

Have a dental marketing question that you want answered? Ask us here and you may see it answered on a future podcast!

Episode 8: Dental Website Design: What You Need to Know

Did you know that you have less than 0.05 seconds to make an unforgettable first impression online? In this podcast, we sit down with one of our lead designers to talk about what it truly takes to have a website that turns online searchers and your website visitors into new patients in your office.

Listen to this podcast to uncover:

  • Today’s latest website design trends and how it impacts the way dental websites appear
  • Must-have tips and secrets about features patients LOVE
  • Common mistakes that dentists make on their website
  • And more!

Episode 7: Helping Dentists Understand Google

Google – a noun and verb. Want to figure out where to go to dinner? Google it. Need to see which shoe repair place is best? Google it. Best dentist around? You guessed it: Google it.

In this podcast our experts take a deeper look at Google and give you various ways in which you can utilize this search engine giant’s free features and tools to stand out among new patients online. From dissecting local search business listings within Google’s snack pack to advice on how to remove duplicate listings (which could hurt your rankings) – listen to this podcast if you want to stand out and be noticed by new patients.

In this podcast we cover:

  • FREE tools and services that Google offers that all dental practices should be taking advantage of
  • How to fix common issues that could be hurting your website rankings
  • How to utilize Google Analytics and Search Console to get better analytics and data to make smarter decisions for your practice

Episode 6: How to Create a Marketing Campaign

Many dental practices are away of their overall marketing techniques; perhaps they have some flyers, postcards, a website, and maybe even a semi-strong social media presence. When it comes to promoting a specific service, however, does your practice have a solid understanding of how to conduct a strong dental marketing campaign for maximum response and profitability?

In this podcast we uncover how to:

  • Create a strong dental marketing campaign
  • Decide which communication channels are best for different campaigns
  • Personalize the campaign experience with patients so your message resonates
  • And more!

Episode 5: Top Questions about Dental Social Media, Answered

As a dentist, is social media really that important for your practice? As more and more people spend more and more time on their smartphones and social networks, the answer increasingly becomes “absolutely.”

In this podcast, we dive into the top questions dental practices have about social media – and how to make it worth your while by using it to increase followers, referrals, website traffic, and new patients. We cover:

  • Recommendations on which social networks are best for dental practices
  • How to grow your follower base and get people to find you
  • Ideas on what to post
  • Ways to encourage positive reviews on social networks

Episode 4: Pay-Per-Click for Dentists: The Basics

Pay-per-click (PPC) advertising is a fantastic thing for businesses big and small – dental practices included. Why? You only pay when someone (i.e. an interested prospective patient) clicks your ad – plus you can target a very specific audience by criteria like age and location. Basically, it’s a much more effective form of advertising than traditional methods like radio or direct mail.

That said, PPC is complex and will be a costly mistake if not executed correctly. Listen to this podcast to learn:

  • The basics behind effective PPC campaigns
  • Why small businesses are increasingly utilizing PPC as part of their marketing strategy
  • If it makes sense to run both SEO and PPC campaigns
  • How to spend your marketing dollars wisely on PPC

Episode 3: Search Engine Optimization for Dentists 101

By now, you’ve probably heard of SEO – but if you haven’t – don’t fret. Search engine optimization is the art and science of helping your dental website rank higher (above competitors) in search results. The bad news? It can be complex, extremely technical, and time consuming. The good news? We are breaking it down for you. The greatest news? When done correctly SEO can help you drive more traffic to your website, help you stand out to prospective patients online, and ultimately help you maximize profitability and ROI.

Listen to this podcast where our search marketing experts discuss:

  • Ways that dentists can get more prospective patients to visit their website
  • How you as a dentist can find out where you currently rank in search results
  • The average timeframe that it takes to see results from SEO
  • And more!

Episode 2: Improving Online Reviews

Did you know that 80% of people trust an online review as much as a personal recommendation? It’s critical for dental practices to showcase positive reviews to build trust and transparency among potential patients.

Listen to this podcast to get answers to these common questions:

  • How can I get more positive online reviews?
  • What should I do when I see a bad review?
  • How can I remove reviews on Yelp or Google?
  • Which third party review sites should my dental practice be on?
  • What do I do about getting reviews from patients if they can’t use a smartphone, computer or tablet?

Episode 1: Dental Marketing for Beginners

There’s so many aspects of marketing, it can quickly become overwhelming. This podcast starts with the basics to help you build a strong foundation as you start to market your dental practice. Listen now to get answers to common dental marketing questions such as:

  • Dental marketing – where do I start?
  • What marketing tactics and strategies are best?
  • What are the best ways to spend my marketing budget?
  • How can I track which marketing efforts are helping me attract new patients?
  • What are tools to use to kick start my campaigns?

Questions?

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