Dental Marketing Wisdom | The Podcast Series


The podcast is for practices that want practical advice and quick tips on how to maximize their dental marketing success and win new patients.

Have a dental marketing question that you want answered? Ask us here and you may see it answered on a future podcast!

Episode 6: How to Create a Marketing Campaign

Many dental practices are away of their overall marketing techniques; perhaps they have some flyers, postcards, a website, and maybe even a semi-strong social media presence. When it comes to promoting a specific service, however, does your practice have a solid understanding of how to conduct a strong dental marketing campaign for maximum response and profitability?

In this podcast we uncover how to:

  • Create a strong dental marketing campaign
  • Decide which communication channels are best for different campaigns
  • Personalize the campaign experience with patients so your message resonates
  • And more!

Episode 5: Top Questions about Dental Social Media, Answered

As a dentist, is social media really that important for your practice? As more and more people spend more and more time on their smartphones and social networks, the answer increasingly becomes “absolutely.”

In this podcast, we dive into the top questions dental practices have about social media – and how to make it worth your while by using it to increase followers, referrals, website traffic, and new patients. We cover:

  • Recommendations on which social networks are best for dental practices
  • How to grow your follower base and get people to find you
  • Ideas on what to post
  • Ways to encourage positive reviews on social networks

Episode 4: Pay-Per-Click for Dentists: The Basics

Pay-per-click (PPC) advertising is a fantastic thing for businesses big and small – dental practices included. Why? You only pay when someone (i.e. an interested prospective patient) clicks your ad – plus you can target a very specific audience by criteria like age and location. Basically, it’s a much more effective form of advertising than traditional methods like radio or direct mail.

That said, PPC is complex and will be a costly mistake if not executed correctly. Listen to this podcast to learn:

  • The basics behind effective PPC campaigns
  • Why small businesses are increasingly utilizing PPC as part of their marketing strategy
  • If it makes sense to run both SEO and PPC campaigns
  • How to spend your marketing dollars wisely on PPC

Episode 3: Search Engine Optimization for Dentists 101

By now, you’ve probably heard of SEO – but if you haven’t – don’t fret. Search engine optimization is the art and science of helping your dental website rank higher (above competitors) in search results. The bad news? It can be complex, extremely technical, and time consuming. The good news? We are breaking it down for you. The greatest news? When done correctly SEO can help you drive more traffic to your website, help you stand out to prospective patients online, and ultimately help you maximize profitability and ROI.

Listen to this podcast where our search marketing experts discuss:

  • Ways that dentists can get more prospective patients to visit their website
  • How you as a dentist can find out where you currently rank in search results
  • The average timeframe that it takes to see results from SEO
  • And more!

Episode 2: Improving Online Reviews

Did you know that 80% of people trust an online review as much as a personal recommendation? It’s critical for dental practices to showcase positive reviews to build trust and transparency among potential patients.

Listen to this podcast to get answers to these common questions:

  • How can I get more positive online reviews?
  • What should I do when I see a bad review?
  • How can I remove reviews on Yelp or Google?
  • Which third party review sites should my dental practice be on?
  • What do I do about getting reviews from patients if they can’t use a smartphone, computer or tablet?

Episode 1: Dental Marketing for Beginners

There’s so many aspects of marketing, it can quickly become overwhelming. This podcast starts with the basics to help you build a strong foundation as you start to market your dental practice. Listen now to get answers to common dental marketing questions such as:

  • Dental marketing – where do I start?
  • What marketing tactics and strategies are best?
  • What are the best ways to spend my marketing budget?
  • How can I track which marketing efforts are helping me attract new patients?
  • What are tools to use to kick start my campaigns?

Questions?

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