About ProSites

Empowering Practices to Grow & Succeed

Since 2003, we’ve been the trusted digital marketing partner for over 7,500 dental and medical professionals, helping them turn online visibility into real, measurable practice growth.

Our Story

ProSites was founded in 2003 after a simple observation: there was no easy way for dentists to get a high-quality, compelling website which they could edit at any time.

As internet trends evolved, we expanded our services to deliver a complete online marketing solution for dental and medical professionals that’s built with the purpose of bringing them new patients. Today, with our powerful and comprehensive set of website design and internet marketing services, practices can attract, engage, and connect with patients by delivering an ideal experience and lasting impression online.

2003: The Beginning

Lance McCollough founds ProSites, creating the first content management system (CMS) designed specifically to give dentists point-and-click control over their websites.

Expanding the Suite

Recognizing that practices need more than just websites, ProSites expands to offer full-funnel marketing—including SEO, PPC, and Social Media Management.

2017: Adding Patient Engagement

ProSites acquires PracticeMojo, adding automated appointment notifications, recall reminders, and online booking to close the gap between patient interest and booked appointments.

Today: The Leader in Practice Growth

Trusted by over 7,500 practices and endorsed by 15+ dental associations, ProSites continues to innovate as a perennial Inc. 5000 and Deloitte Technology Fast 500 award winner.

Executive Team

Meet Our Leaders

The ProSites Leadership Team is comprised of savvy entrepreneurs and industry experts who bring decades of experience to our firm. They cultivate our strong company culture and work diligently to deliver innovative solutions.

Portrait of Dave Rutan, Chief Executive Officer

Dave Rutan

Chief Executive Officer

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Dave Rutan

CEO

Dave Rutan is the Chief Executive Officer at ProSites. Prior to ProSites, Dave served as the CFO of Tiburon, Inc. and also served as both CEO and CFO of Cassidian Communications.

Dave has extensive experience in financial planning and operational excellence. At ProSites, Dave is responsible for managing the financial strategy and operations of the Company and plays an integral role in managing ProSites' growth.

Passionate about: Sports and family.

Portrait of Liezl Wakeling, Chief Financial Officer

Liezl Wakeling

Chief Financial Officer

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Liezl Wakeling

CFO

Liezl V. Wakeling, CPA serves as the Chief Financial Officer (CFO) for ProSites, responsible for managing the delivery of finance strategy including accounting, budgeting, and reporting.

She is a talented financial professional with over 19+ years of experience in accounting management and corporate finance. Prior to joining ProSites, Liezl served as the Senior Director of Finance for the 9-1-1 sleeve of Motorola Solutions, Inc.

Passionate about: Common sense.

Portrait of Keith Washington, CTO

Keith Washington

CTO

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Keith Washington

CTO

Keith Washington is the CTO for ProSites and has over 30 years of software product management and development experience.

Keith started in Product Management at Intuit's TurboTax division, became the VP of Product Management at a leading Financial Planning software company, and most recently worked at Active Networks.

Passionate about: Building great products that help businesses get more happy customers.

Portrait of Lance McCollough, Founder and Co-Chairman

Lance McCollough

Founder & Advisor

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Lance McCollough

Founder

Lance McCollough developed the first turnkey website solution for professionals at the beginning of the “dot com era.”

Growing his accounting firm in the '90s, Lance caught the Internet wave while trying to market his practice online. He launched ProSites to give practices an easier, point-and-click way to control their websites.

Passionate about: Innovation, having fun, and Häagen-Dazs.

Ready to Grow Your Dental Practice?

Join thousands of successful practices leveraging our tailored digital marketing solutions to attract and retain more patients.

(888) 932-3644
Trusted by 7,500+ practices