Focused on Local SEO for Dentists
SEO for dental practices always has a geographical component, so our team's focus is on local SEO versus brand-specific SEO.
While the foundation is the same, the outcome is very different. For example, owners of brick-and-mortar businesses (like you) primarily care about potential patients who can reach them at their actual business location. On the other hand, a big brand such as Coca-Cola is not concerned with where a customer is located; its focus is on awareness and purchase of its products. Because local SEO is a particular aspect of search engine optimization, ranking factors will differ slightly from brand-specific SEO.
For more information on how local search impacts your practice, download our FREE whitepaper, Local Search and How It's Affecting Your Practice.