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Facebook Ads are a cost-effective way to promote your services to targeted individuals in your area, attracting new patients to your practice and increasing traffic to your website.
Through this increasingly popular dental advertising platform, your practice gets greater flexibility to define who you want to see your ads based on geographic and demographic information.
Once a user clicks your ad, they will be directed to your website (or a landing page) to learn more about your practice and the services you provide.
Request a Demo with a Facebook Ads Expert
With 79% of Americans on Facebook, and 70% of Facebook users accessing the app daily, it’s safe to say that having a strong presence on this social network giant can have a tremendous impact on your practice’s success.1
Below are a few of the many reasons why small businesses, including dental practices, favor Facebook Ads as part of their marketing strategy:
Target your ideal patients. With pay-per-click, you only pay when someone clicks your ad. You're not wasting money promoting your services to an uninterested audience. The result? Prospective patients who need your services are funneled directly to your website.
It’s where your patients spend their time. On average, people spend at least 30 minutes a day on Facebook,2 making it a surefire channel for your practice to get in front of current and potential patients.
It’s cost-effective and budget-friendly.
With Facebook Ads, you set your own budget and can easily increase or decrease your spend at any time. It’s a great way to add a new strategy to your dental marketing mix while staying within an allocated budget each month.
It increases brand awareness and increases website traffic. Facebook Advertising gives you a proactive way of getting in front of potential new patients in your city and surrounding areas.
You can easily measure success. With the combination of metrics available from both your dental website and ad campaigns, you’ll be able to get a precise understanding of key performance indicators to see your overall return on investment.
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From ideation and creation through to execution and tracking, we manage every aspect of your dental Facebook Ads campaigns to ensure your practice’s ads are highly-profitable and headache-free.
Using unique imagery, videos, and content, your ads are designed to immediately capture attention and increase conversions on your website and Facebook page.
When someone clicks your ad, a form pops up that's already pre-populated with their contact information; and once it's submitted you'll have a potential new patient that wants to learn more about your business and the services you provide.
Because there is so much flexibility in targeting your Facebook advertising audience, it can actually become overwhelming.
That’s why our team will work with you to get an in-depth understanding of your practice and its goals to define the ideal target audience in your campaigns. This ensures your ads hit the right people at the right time while making the most of your advertising budget.
To help you stay engaged with patients while attracting new ones, your Facebook Ads package includes Advanced Social Media Management which means we’ll create, brand, optimize, and regularly post compelling content to your practice’s Facebook page.
We’ll continually monitor your ad campaigns while providing a monthly report that outlines key performance indicators and results to ensure you have an accurate and up-to-date analysis of your ad campaigns.
We will also optimize and make changes to your strategy to ensure it’s always performing at its best.
Request a call with our dental marketing experts to get a free demo and learn more about what’s included with ProSites Facebook Ads for dental practices.