See how your practice ranks online and discover areas for immediate growth.
When it comes to search engine optimization,
Backlinks are an incoming hyperlink from another webpage to your website.
These are links within your website that send visitors from one webpage to another, all within your website. Internal links help keep visitors engaged on your site longer which increases search rankings.
External links are links on your website that direct users to completely separate websites. External links are helpful for referring visitors to other relevant sources online, so you can add value.
Inbound links are highly sought after, and are the links that are on other websites that direct visitors to your website. Quality inbound links improve your website authority and positively impact your rankings.
Paid links are inbound links purchased from a link retailer. Because paid links are not always good quality, they are generally frowned upon and are more likely to hurt – rather than help – your rankings.
Publishing articles on other popular websites helps you quickly get content in front of new readers and gain greater exposure. Reach out to various publications and influencers that are either in your same industry, or will help you get in front of your target audience. Be sure to link to your social media profiles and website within the guest article to gain the backlink.
Anything can be newsworthy! Offering a new service? Hire a new employee? Participating in a local event? Write a press release and publish it via PRWeb, PRLog, or MarketWired. Once published, your article can get picked up by various online publications and generate tons of links to your website.
There are thousands of online directories, so make sure you submit your listing only to the high-quality sites. These include: healthgrades.com, yelp.com, and angieslist.com.
HARO provides daily emails that connects sources to journalists and vice versa to help with stories. As an expert in the dental industry, you can find reporters seeking your knowledge and get publicity (and a backlink!) for helping
People are asking dental-related questions online all the time. Explore various online forums (e.g. Yahoo! Answers, Reddit, and Quora) to find questions related to your field and provide insight. Be sure to include your website URL in the signature line. Not only will you showcase your expertise and help someone out, but you’ll gain backlinks, too!
Whether you’re a member of the Better Business Bureau, your alumni association, or a community organization, ask those places to list you in the members section of their websites with your name and URL. Highly professional and relevant organizations are great for helping you build a solid backlink.
The stronger the backlinking site, the better the results
Focus on getting backlinks from real websites with real traffic
Avoid automated link building tools
Dentists who use our most popular SEO package (Premium) see an 81% increase in the number of keywords they rank for on page one of Google.
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