HOW DO YOU REACH YOUR PATIENTS?

Here are the most effective ways to reach patients using the most commonly available channels of communication.

Effective Patient
Communications

How to utilize various communication channels to effectively reach your patients.

Text Messages

Benefits

  • Easy for patients to confirm appointments at their convenience
  • Preferred by most patients

Drawbacks

  • Limited amount of content

Best used for

  • Confirmations and reminders
  • Review requests
  • Filling last minute appointments

Email

Benefits

  • Room for more content and branding
  • Ability to link to your website's appointment request forms

Drawbacks

  • Lower open rates
  • Easy to get lost in the mix
  • May not be read right away

Best used for

  • Practice marketing
  • Appointment reminders and confirmations
  • Birthday greetings

Direct Mail

Benefits

  • Catch attention
  • Staying power - patients can hang on fridge or leave on counter

Drawbacks

  • Cost
  • Difficult to track engagement

Best used for

  • Patient retention
  • Recalls and reminders
  • Announcements
  • Holiday cards

Social Media

Benefits

  • Wealth of data
  • Ability to showcase reviews
  • Create a community
  • Build trust and transparency

Drawbacks

  • Requires frequent attention
  • Must be well-versed in technology

Best used for

  • Responding to reviews
  • Demonstrating attentiveness
  • Collecting info via polls and surveys

To learn more about how ProSites' Practice Mojo Solutions can help you attract, engage and retain patients, call (888) 932-3644

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