Presenter Notes:
In this episode we briefly touch on dental search engine optimization (SEO). To learn more about this important component of your dental marketing strategy, download this whitepaper to learn about the basics of SEO and what you can do to get better rankings.
We additionally discussed Google AdWords, and how this form of pay-per-click advertising can provide an incredible return on investment for your practice. To learn more about AdWords, read this blog post for best practices and considerations.