Search Marketing

How Can I Benefit From SEO?

Currently, there are over 460 million active websites on the Internet. In a sea so vast, it’s no surprise that getting noticed can be difficult. But, it doesn’t have to be.

Search Engine Optimization (SEO) is the process of marketing your website to highlight the services you provide, so prospective patients can easily find your website when performing an online search. An effective SEO strategy uses various online marketing methods to help improve your ranking on major search engines such as Yahoo!, Bing, and Google. Combined, these methods communicate with search engines, telling them that your website is relevant for particular search keywords. 

As an example, let’s say you own a dental practice in Cary, North Carolina. The search phrase “Dentist Cary NC” receives about 1,300 searches each month, according to Google’s keyword estimation tool.  Because research indicates that the first page of Google search results acquires 35% of all clicks, any dental practice appearing on this first page for the phrase “Dentist Cary NC” will receive approximately 455 more clicks to their website than competitors appearing lower in the search results. Even if only 2% of these clicks translated into a new patient, you could be acquiring 9 new patients each month! 

SEO isn’t just an easy way for new patients to find you online.  Having an optimized website gives prospective patients the opportunity to connect with your practice and learn more about the services they’re interested in. Optimization proves to search engines that you relate to a searcher’s needs, allowing the searcher (prospective patient) to believe you are a credible answer to their problem.

While it’s true that most websites could benefit from SEO, there are instances where some websites need it more than others. So, how can you tell if you need it? Ask yourself these following questions:

• Where am I currently ranking on major search engines?

One of the benefits of search engine optimization is the potential for it to improve your ranking on popular search engines. As search engines try to present Internet users with the most relevant information, an optimized site can be tailored to provide just that. 

Start by searching the simplest term, such as your city and main service (e.g. Los Angeles dentist). Then, scroll through each of the results until you find your website. If you are not within the first few pages, your practice is missing a ton of new patient opportunities. SEO can help improve this search engine ranking.

• Do I have landing pages that focus on the services I offer?

The goal of your website should be to sell the services you offer. If you want to sell higher-ticket items such as dental implants or veneers, rather than a general cleaning, make sure you have landing pages that highlight these services. The ideal SEO strategy includes showcasing and marketing the services you most want to be known for.

• Is my website bringing in new patients each month?

When you ask new patients how they found out about your practice, are they saying they found you online? A website should serve as part of your selling process. If it isn’t selling your services to online prospects, SEO may improve your visibility on search engines, while providing prospects with better information about your services.

• My website does bring in new patients, but why aren’t they the demographic that I want?

If your website is bringing in new patients, but they aren’t the type of patients you want, search engine optimization can help you market the services that will attract your desired demographic. For example, a restorative dentist may prefer patients with severe esthetic problems or patients needing dental implants, rather than patients wanting general dentistry services.  A targeted SEO strategy can highlight the services you want it to, so you weed out less desirable patients.

To learn more about search engine optimization, contact us at 888-932-3644.

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